Joanna Pineda
Associations Thrive
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...
Author
Joanna Pineda
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
112. Lisa Fitch, Director of the AACD Charitable Foundation, on Restoring the Smiles of Survivors of Domestic and Sexual Violence 17.10.2024 24:33
In Recognition Domestic Violence Awareness Month this October, host Joanna Pineda interviews Lisa Fitch, Director of the American Academy of Cosmetic Dentistry Charitable Foundation (AACDCF) for this episode of Associations Thrive. AACDCF provides invaluable services to survivors of domestic and sexual violence, helping restore smiles for people who have gone through some of the darkest and most t...
111. Jay Karen, CEO of NGCOA, on The Growth and Future of Golf, Bold Communication, and Governance 10.10.2024 37:12
How do you balance board strategic direction and oversight with operational management? How do you anticipate future industry challenges in your organization, and what role does your board play in identifying those trends? In this episode of Associations Thrive, host Joanna Pineda interviews Jay Karen, CEO of the National Golf Course Owners Association (NGCOA). Jay discusses: The diversity of NGCO...
110. Eduardo Arabu, CEO at NHCC, on Convening Leaders, the Latino Executive Accelerator, and Hispanic Heritage Month 03.10.2024 27:39
In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses: How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent. How NHCC assists companies in reaching Hispanic customers and suppliers. How NHCC supports small Hispanic-owned businesses...
109. Josie Hernandez, President of Association Latinos, on its Conexiones Event, the Workforce Trends Survey, and Hispanic Heritage Month 26.09.2024 23:21
In honor of Hispanic Heritage Month, host Joanna Pineda brought back Josie Hernandez, President of Association Latinos. Josie discusses: How Association Latinos came to be. Association Latinos was founded as a LinkedIn community in 2020 and became a 501(c)(3) nonprofit in 2022. Association Latinos’ mission to advance Latino leadership and representation in the association space. Their transition f...
108. Leah Reily, ED of AHF, on Rebranding and Hosting an Iron-Chef Style Cooking Competition 19.09.2024 32:48
Could investing in innovative food services at senior living and healthcare facilities lead to better patient outcomes and satisfaction? Can elevating the food experience in hospitals help shift public perception of healthcare environments? In this episode of Associations Thrive, host Joanna Pineda interviews Leah Reily, Executive Director, Association for Healthcare Foodservice (AHF). Leah discus...
107. Shawn Kaminski, Executive Director of DirectWomen, on Board Diversity, Leadership Transition, and International Expansion 12.09.2024 19:26
Did you know that corporations that have diverse Board members have been shown to be more profitable and successful than those with less diverse Boards? So how do you get more women on these Boards? In this episode of Associations Thrive, host Joanna Pineda interviews Shawn Kaminski, Executive Director of DirectWomen. Shawn discusses: DirectWomen’s mission to increase the representation of women l...
106. Jeff De Cagna, EA at Foresight First LLC, on Association Boards and their Duty of Foresight 05.09.2024 27:29
What is foresight thinking, and how can it transform your association's future? Is your association prepared for what might happen? In this episode of Associations Thrive, host Joanna Pineda interviews Jeff De Cagna, Executive Advisor at Foresight First LLC. Jeff discusses: What foresight thinking is and what it is not. How foresight thinking differs from strategic planning. How foresight is not t...
105. Sharon Kneebone, ED of AAPM, on How Open Access for Journals is coming to Associations 29.08.2024 14:54
This special episode of the Associations Thrive podcast was recorded during the 2024 ASAE Annual Conference in Cleveland. Joanna had just finished moderating a session on open access for journals with Lyn Beamesderfer from ISPOR, Pam Harley of Clarke & Esposito, Dave Jackson of ASPET, and Sharon Kneebone of AAPM, and. After the session, Joanna had a chance to catch up with Sharon in the podcas...
104. Rebecca Achurch, CEO of Achurch Consulting, on the Top Three Things Associations Need to Prepare Themselves for the Future 22.08.2024 24:18
How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization? In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses: Achurch Consulting’s process for s...
103. Mike Copps, President & CEO of ALDA, on Member-Driven Growth, Executive Engagement, and Strategic Conference Planning 15.08.2024 31:11
How do you provide member benefits during a pandemic when your value proposition is built on in-person meetings? And how do you take the helm of an organization when you can’t meet your staff face to face? In this episode of Associations Thrive, host Joanna Pineda interviews Mike Copps, President & CEO, of the Analytical, Life Science & Diagnostics Association (ALDA). Mike discusses: The d...
102. Dr. Hudson Garrett and Karen Niven of the Association of Healthcare Value Analysis Professionals (AHVAP) on Innovation, Membership Recruitment, and Succession Planning 08.08.2024 31:45
How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthc...
101. James Thorne, CEO of Vehicle for Good Inc., on Non-Traditional Fundraising and Working with Influencers 01.08.2024 24:32
What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers? In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses: The idea that sparked the creation of Vehicle for Good. How Vehicle for Good runs sweepstakes programs that r...
100. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About Market Fit, the Future of Associations, and the Looming Membership Cliff 25.07.2024 55:28
Note: Be sure to listen until the very end, after the outro, for the bloopers. :-) For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters: Dave Coriale, Delcor Technology Solutions and host of Reboot IT Kiki L’Italien, Association Chat and host of Association Chat Ben Muscolino, Breezio and AMSGeek and host of The Association Podcast Dave Will,...
99. David Chavern, President & CEO of the Consumer Brands Association (CBA), on Storytelling and How the Trade Association Business Has Changed 11.07.2024 25:57
How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services? In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA). David discusses: How CBA members are the makers of almost everything that you buy in the grocery sto...
98. Dr. Hudson Garrett, ED & EVP of the Association of Healthcare Value Analysis Professionals (AHVAP), on Industry Partnerships and Microcredentials 03.07.2024 30:58
How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analy...
97. Sandra Nam, Co-Founder and CEO of Qiqo Chat, on Creating Community and Startup Culture 27.06.2024 29:43
How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again? In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses: How Qiqo stands for Quality In, Quality Out. How Sandra was studying to become a landscape architect when she and a friend c...
96. Special Episode with Jose Segarra, Rick Burt and Don Dea on the Importance of the Association Workforce Trends Survey 19.06.2024 17:33
Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector. In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board Pre...
95. Jennifer Abril, President & CEO of The Society of Chemical Manufacturers & Affiliates (SOCMA), on B2B Networking, Nuanced Advocacy, and Membership Being a Business Imperative 13.06.2024 33:42
How do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative? In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses: How her members are contract chemical manufacturers or...
94. Patrick Smith, Founder & ED of Soil Upside, on Regenerative Farming, Climate Smart Practices, and Transforming Agriculture 06.06.2024 20:42
Can agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable? In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses: Climate Smart Agriculture is a movement to move away from just chemically-foc...
93. Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), on Leadership, Innovation, and Transforming Healthcare 30.05.2024 28:54
What was it like to be an infection preventionist at a hospital during the pandemic? How do you support your members during a world-changing event like a global pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Devin Jopp, CEO at the Association for Professionals in Infection Control and Epidemiology (APIC). Devin discusses: The founding of APIC and how their members’...
92. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Care (AAHPM), on AI in healthcare, AANHPI Heritage Month, and finding your voice. 23.05.2024 33:14
The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community. In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM). Wendy-Jo discusses: The four focus area...
91. Sue Ann Hong-Whitaker, President & CEO of the Center for Asian Pacific American Women (CAPAW), on ending Sexism, Racism, and All Other -isms. 16.05.2024 32:54
During this AANHPI Heritage Month, we need to ask ourselves: What can we do to end systemic sexism, racism, and any other ism that divides us and robs groups of opportunities? In this episode of Associations Thrive, host Joanna Pineda interviews Sue Ann Hong-Whitaker, President & CEO at the Center for Asian Pacific American Women (CAPAW). Sue Ann discusses: How she flew to the U.S. on her own...
90. Vince Talucci, CEO of the International Association of Chiefs of Police (IACP), on The Future of Policing, AI, and Community Policing 09.05.2024 31:44
What will YOUR profession look like in the future? How are social, economic and technological trends shaping your future and how is your organization adapting to these forces? Joanna welcomes the return of Vince Talucci, CEO of the International Association of Chiefs of Police (IACP). In episode 13 of Associations Thrive, Vince talked about his journey to become the CEO, and the changes that IACP...
89. Joanna Pineda, CEO of Matrix Group, on 25 Years in Business, Being a Troublemaker, Reinvention, and AI 01.05.2024 43:49
This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses: When and why she started Matrix Group. How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase rev...
88. Amith Nagarajan, Chairman of Blue Cypress, on the Association Market, AI, Innovation and Culture 25.04.2024 39:15
How does your organization get started with AI? How does an organization develop deep AI expertise in AI, which arguably is the most transformative technology we will see in our lifetimes? In this episode of Associations Thrive, host Joanna Pineda interviews Amith Nagarajan, Chairman of Blue Cypress. Amith discusses: His ecosystem of companies that is focused on helping associations transform digi...
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