Joanna Pineda

Associations Thrive

Business EN ↓ 187 episodes

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...

Author

Joanna Pineda

Category

Business

Podcast website

www.matrixgroup.net

Latest episode

Jul 2, 2026

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Episodes

137. Special Episode with Lindsay Currie, Adam Levy, and Tara Puckey, Talking About Sustaining Mental and Physical Health as a Chief Staff Exec 01.05.2025

Are associations doing enough to take care of their chief staff executives? What happens to an organization when its leader is burned out? In this special episode of Associations Thrive, host Joanna Pineda sat down with Lindsay Currie, Adam Levy, and Tara Puckey, the association leaders behind the Sustaining Mental and Physical Health as a Chief Staff Exec survey. They discuss: Why they created a...

136. Drew Holmgreen, President & CEO of PPAI, on Leading with Joy, Elevating an Industry, and Reimagining Branded Merch 24.04.2025

How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work?  In this episode of Associations Thrive, host Joanna Pineda interviews Dre...

135. Debra Wilson, President of NAIS, on Reinventing the Conference, Reimagining Office Space, and Rebranding the Association 17.04.2025

How do you create gathering spaces that feel welcoming, engaging, and deeply aligned with your organization’s mission? In a time of rapid change, how can associations foster innovation and maintain their relevance for diverse and evolving member needs? And how do you rebrand a brand that is steeped in history and tradition? In this episode of Associations Thrive, host Joanna Pineda interviews Debr...

134. Jena Stack, ED of SIO, on Interventional Oncology as the Fourth Pillar of Cancer Care, Running Clinical Trials, and Explosive Growth 10.04.2025

What if a medical specialty society could drive groundbreaking research, fuel a global movement, and train the next generation of clinical investigators—all while tripling its membership in just five years? In a world of rapidly evolving cancer care, how can associations champion new modalities and build a community around transformative treatment approaches?  In this episode of Associations...

133. Trevor Mitchell, President & CEO of IAVM, on Membership Growth, Engagement, and the Future of Live Events 03.04.2025

What does the future of live event venues look like in an era of rapid change and evolving audience expectations? How can associations help their members navigate a shifting events landscape? In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, President and CEO of the International Association of Venue Managers (IAVM). Trevor discusses: How IAVM represents over 8...

132. Amy Lestition Burke, CEO of SWANA, on Prioritizing Safety, Rebuilding Trust, and Launching a New Event 27.03.2025

What happens to your trash and recycling after it leaves the curb? How can associations rebuild trust with members, sponsors, and stakeholders? And what does it take to launch a brand-new conference? In this episode of Associations Thrive , host Joanna Pineda interviews Amy Lestition Burke, CEO of the Solid Waste Association of North America (SWANA). Amy discusses: SWANA’s mission to advance from...

131. Julia Herz, ED of AHA, on Homebrewing and Becoming an Independent Association 20.03.2025

What does it take to become a homebrewer? Is it complicated, expensive, or time-consuming? How can an association thrive by making a bold move towards independence? In this episode of Associations Thrive, host Joanna Pineda interviews Julia Herz, Executive Director of the American Homebrewers Association (AHA). Julia discusses: How the American Homebrewers Association has been representing homebre...

130. Jennifer Briggs, EVP & CEO of TxA, on Change Management, Advocacy, and Elevating the Profession 13.03.2025

What does it take to lead an association that represents thousands of architects in one of the largest economies in the world? How do you balance tradition with innovation in an industry that values tradition and longstanding practices? In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Briggs, EVP & CEO, of the Texas Society of Architects (TxA). Jennifer discusses:...

129. Rob Abbott, CEO of ISPOR, on Expanding Healthcare Access, Health Economics, and Shaping Policy 06.03.2025

How do we ensure that healthcare is accessible, effective, efficient, and affordable for all? How can a professional society shape global health policy while advancing scientific research? In this episode of Associations Thrive, host Joanna Pineda interviews Rob Abbott, CEO of ISPOR. Rob discusses: ISPOR’s role as the professional society for Health Economics and Outcomes Research (HEOR), with a g...

128. Joy Banks, ED of CoSA, on State Archives, Digital Records, and Organizational Reinvention 27.02.2025

What role do state archives play in preserving history, ensuring government accountability, and providing vital records for the public? How can an association shift from an exclusive membership model to an inclusive, trade-based organization? In this episode of Associations Thrive , host Joanna Pineda interviews Joy Banks, Executive Director of the Council of State Archivists (CoSA). Joy discusses...

127. Eloisa Perard, President & CEO of Gracelight Community Health, on Disaster Relief, Comprehensive Care, and Community Partnerships 20.02.2025

How does a community health center support its patients beyond medical care? In times of crisis, communities rely on trusted institutions to provide essential services. But how can an association or nonprofit ensure they are prepared to meet the vast and varied needs of their members? In this episode of Associations Thrive, host Joanna Pineda interviews Eloisa Perard, President and CEO of Gracelig...

126. Debbie Witchey, President and CEO of ABHW, on Mental Health Parity, Data Sharing, and Being a Thought Leader 13.02.2025

How can we ensure that behavioral health is fully integrated into overall healthcare? How can associations lead the way in advocating for better mental health and substance use disorder policies? In this episode of Associations Thrive , host Joanna Pineda interviews Debbie Witchey, CEO of the Association for Behavioral Health and Wellness (ABHW). Debbie discusses: How ABHW represents health plans...

125. Larry Graham, Former President, National Confectioners Association, on the Definition of Candy, Tradeshow Success, and Advocacy 06.02.2025

How does an industry association create a tradeshow that transforms the industry? What does it take to balance the needs of large corporations and small family businesses within the same membership? In this episode of Associations Thrive, host Joanna Pineda interviews Larry Graham, former president of the National Confectioners Association (NCA). Larry discusses: How NCA represents about 500 candy...

124. Sven Bossu, CEO of AIPC, on The Future of Global Events, Certification, and Sustainable Events 23.01.2025

International conferences are back and they’re bigger and better than ever! What do conferences and tradeshows of the future look like? In this episode of Associations Thrive, host Joanna Pineda interviews Sven Bossu, CEO, of the International Association of Convention Centres (AIPC). Sven discusses: How AIPC represents 200 convention centers across 60 countries. AIPC’s membership growth in Africa...

123. Catherine De Orio, ED of the Foundation for Culinary Arts, on the Yes Chef! Culinary Camp and The Importance of Vocational Training 16.01.2025

The food service industry offers unparalleled opportunities for people looking for a creative, hands on career that doesn’t necessarily require a college degree. Learn how one nonprofit is promoting careers in food service through vocational training AND helping to address workforce shortages in the field. In this episode of Associations Thrive, host Joanna Pineda interviews Catherine De Orio, Exe...

122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories 09.01.2025

What do you do when your organization’s name is well known, but what you actually do is NOT well known or understood? How do you educate the public and the healthcare community for greater awareness and support? In this episode of Associations Thrive, host Joanna Pineda interviews Silvia Quevedo, Executive Director of Lamaze International. Silvia discusses:  That Lamaze is so much more than a...

121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and Ray 02.01.2025

What was on the minds of association and nonprofit CEOs in 2024? What themes and trends came through? In this episode of Associations Thrive, host Joanna Pineda checks back in with Leah Monica, Director of Marketing, and Ray Stankiewicz, Director of Client Solutions at Matrix Group International. They look back on another year of Associations Thrive podcast episodes. They discuss: Storytelling for...

120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community 19.12.2024

How do you train under-represented leaders so they have the skills, experiences and relationships to truly move up in their careers? Read about The Surge Institute’s 12-month program that is truly making an impact! In this episode of Associations Thrive, host Joanna Pineda interviews Ulric Shannon, ED of the Surge Institute. Ulric discusses: How the Surge Institute was created to elevate leaders o...

119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up 12.12.2024

In this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters: Dave Coriale, Delcor Technology Solutions and host of Reboot IT Kiki L’Italien, Association Chat and host of Association Chat Ben Muscolino, Breezio and AMSGeek and host of The Association Podcast Dave Will, PropFuel and host of Association Strong After checking in about what’s been happening in...

118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship 05.12.2024

What role can technology play in improving access to mental health and substance use services, particularly in underserved communities? How can the stigma surrounding mental health act as an obstacle for mental health support providers? In this episode of Associations Thrive, host Joanna Pineda interviews Blanca Campos, CEO of the Community Behavioral Healthcare Association (CBHA). Blanca discusse...

117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion 21.11.2024

When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion? In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses: How NGMA membership has tripled over the past few years to almost...

116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership 14.11.2024

How can your organization provide support and resources to a vast community of members in many different situations? How do you build connections between members of different ages, genders, ethnicities, experiences, and backgrounds? In this episode of Associations Thrive, host Joanna Pineda interviews Laurie Kulikosky, CEO of Children and Adults with ADHD (CHADD). Laurie discusses: How CHADD is th...

115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout 07.11.2024

How do you provide support to children and their families when a child is sick? How do you support your members during a time of significant burnout? In this episode of Associations Thrive, host Joanna Pineda interviews Alison Heron, CEO of the Association of Child Life Professionals (ACLP) and the Child Life Certification Commission (CLCC). Alison discusses: How child life specialists provide emo...

114. Kenny Mendez, President & CEO of AAFA, on Fly Fishing, Asthma Capitals, and his Filipino Heritage 31.10.2024

In honor of Filipino-American History Month, Joanna Pineda invites Kenneth Mendez, President & CEO of the Asthma and Allergy Foundation of America, on to the Associations Thrive podcast. Kenny discusses: How his family’s struggles with asthma and severe food allergies influenced his career transition into healthcare and his eventual role at AAFA. How climate change has worsened allergy seasons...

113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue 24.10.2024

How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience? In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses: How Kate discovered the association world a...

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