Joanna Pineda

Associations Thrive

Business EN ↓ 187 episodes

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...

Author

Joanna Pineda

Episodes

12. Associations Thrive - Sue Cunningham, President & CEO of CASE, on Their Career Journey Framework 22.12.2022 30:24

How do you lead a global organization, across time zones and languages? How do you reimagine a governance structure that no longer serves your organization’s strategic goals? How do you help your members advance their careers with intention? In this episode of Associations Thrive host Joanna Pineda interviews Sue Cunningham, President and CEO of The Council for Advancement and Support of Education...

11. Associations Thrive - Aaron Hilger, CEO or SMACNA, on Creating Intentional Culture with Remote Staff 15.12.2022 32:00

Does a chapter executive make for a good CEO of the national association? How do you foster engagement among longtime members? And what do you do when your industry is just begging for people to join? In this episode of Associations Thrive host Joanna Pineda interviews Aaron Hilger, CEO, Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). Aaron introduces the SMACNA, share...

10. Associations Thrive - Russ Webb, Executive Director of the BAAA, on his FOMO Event Strategy 08.12.2022 28:48

In today’s crowded event and meeting landscape, how do you create events that are so unique that members feel a sense of FOMO (Fear Of Missing Out) when they miss one of your events? How do you lead with enthusiasm to create energy among your staff and members? In this episode of Associations Thrive, host Joanna Pineda interviews Russ Webb, Executive Director of the Bay Area Apartment Association...

9. Associations Thrive - Mike Bober, President & CEO of the Pet Advocacy Network, on a Successful Rebrand 01.12.2022 30:13

How do you take a 50-year old brand and refresh it to make it more relevant, recognizable and easily understood? How do you create excitement on Capitol Hill for your industry, members and issues? In this episode of Associations Thrive, host Joanna Pineda interviews Mike Bober, President & CEO of the Pet Advocacy Network. Mike introduces the Pet Advocacy Network (formerly PIJAC), shares his jo...

8. Associations Thrive - Alan DeYoung, Executive Director of WEMSA, on Creating a Nationally-Accredited Training Program 22.11.2022 23:29

Did you know that Emergency Medical Services (EMS) are mostly volunteer and considered non-essential services and entities in the majority of the United States? 🤯 Even in the 12 states where they ARE deemed essential, they’re not necessarily funded.  In this episode of Associations Thrive, host Joanna Pineda interviews Alan DeYoung, Executive Director & CEO of the Wisconsin EMS Associati...

7. Associations Thrive - Anton Ruesing, Executive Director of FTI, on Bringing Contractors and Training Directors Together 17.11.2022 28:33

How do you find meaning and camaraderie in your work? Associations Thrive host Joanna Pineda interviews Anton Ruesing, Director of the Finishing Trades Institute (FTI). Anton introduces FTI, and shares how a dead car battery led him back to the International Union of Painters and Allied Trades (IUPAT). He also shares what FTI and the IUPAT are doing to attract apprentices, make training better, an...

6. Associations Thrive - Todd Stafford, Executive Director of ETA, on the Value of Apprenticeships Today 15.11.2022 24:21

The skilled labor shortage is large and growing. Yet, the building trades offer some of the most fulfilling and rewarding careers available, with stats to prove it! The trades even offer earn-while-you-learn apprenticeships to teach the trade to those who are interested. How are the trades working to recruit talent and fill the gap?  Associations Thrive host Joanna Pineda interviews Todd Staf...

5. Associations Thrive - Tracey Moorhead, CEO of AAPACN, on Research that Shows the ROI of Certification 10.11.2022 23:04

Associations Thrive host Joanna Pineda interviews Tracey Moorhead, President and CEO of the American Association of Post-Acute Care Nursing. Tracey introduces AAPACN, shares her journey to becoming President and CEO, and then shares what AAPACN has been doing to increase membership and help their members navigate this challenging healthcare environment. Tracey discusses: What post-acute patient ca...

4. Associations Thrive - Matt Baehr, Executive Director of BMI, on Creating a Conference for an Adjacent Audience 03.11.2022 27:40

Associations Thrive host Joanna Pineda interviews Matt Baehr, Executive Director of the Book Manufacturers Institute (BMI). Matt introduces BMI, shares his journey to becoming Executive Director, and then discusses several initiatives undertaken by BMI to thrive. Matt discusses: The strategic planning the BMI Board went through when Matt came on board. BMI’s new event, Book Manufacturing Mastered,...

3. Associations Thrive - Lindsay Currie, Executive Officer of CUR, on Foresight Thinking and CUR's Opportunity Fund 27.10.2022 21:59

Associations Thrive host Joanna Pineda interviews Lindsay Currie, CAE and Executive Officer at the Council on Undergraduate Research (CUR). Lindsay introduces CUR, shares her journey to becoming an association executive, and then discusses several initiatives undertaken by CUR to thrive and grow. Lindsay discusses: Futures thinking and how CUR engages in it to create an organization that will cont...

2. Associations Thrive - Ryan McLaughlin, CEO of NVAR, on Reimagining the Member Experience 20.10.2022 28:57

Associations Thrive host Joanna Pineda interviews Ryan McLaughlin, CEO of the Northern VA Association of Realtors (NVAR). Ryan introduces NVAR, shares his professional journey to becoming CEO of this association, and then discusses several initiatives undertaken by NVAR during the pandemic. During the pandemic, NVAR revamped its physical space at HQ in Fairfax to create a member hub. NVAR also rol...

Pilot - How Associations Thrive Came To Be 16.10.2022 16:39

Welcome to the pilot of Associations Thrive, the podcast celebrating successful associations and their leaders. This podcast is hosted by Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International. In this pilot, Joanna speaks with Leah and Ray from her team, talking about how this podcast came out of a regular showcase webinar that clients absolutely love. Joanna also speaks with thr...