asiCast

There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid… Read more

In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.… Read more

Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study – even though the data would be less granular – would be welcomed. As a consequence the company… Read more

Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with… Read more

The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress… Read more

As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard… Read more

At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way… Read more

In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year’s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was… Read more

Now we’re in December many in the media industry start wondering where we’ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking… Read more

In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year’s conferences in Venice. This year, for them, there was a real sense that the issues… Read more

As ever, the asi European Radio & Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of… Read more

Over the next few weeks we’ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi’s Richard Marks… Read more

In this asiCast Richard Marks, asi’s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to ‘future -proof’ TV audience measurement in an… Read more

Jim MacLeod, President and CEO of Numeris talks to asi‘s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded – put simply,… Read more

Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has… Read more

Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company’s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer… Read more

Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the… Read more

A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting… Read more

Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where… Read more

In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV… Read more

A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the… Read more

BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives… Read more

In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV… Read more

Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure… Read more

Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.… Read more