asiCast

In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

Looking forward to this year’s APAC Television & Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with… Read more

In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that… Read more

Over the last few years delegates to our International Television & Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first… Read more

In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile… Read more

Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish… Read more

The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are… Read more

The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are… Read more

The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are… Read more

This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour… Read more

In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&A’s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides… Read more

Just a few weeks ahead of this year’s International Television & Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement… Read more

Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data… Read more

Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and… Read more

Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research… Read more

Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research… Read more

We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed… Read more

This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… Read more

Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi’s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to… Read more

In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore… Read more

Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media… Read more

Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the… Read more

It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A… Read more

In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend… Read more