Apptivate: App Marketing Explained

Ne Djuric is the digital alchemist for Coca-Cola in Central and Eastern Europe, a corporate team focused on transformation. Previously, he was working as Coke’s senior mobile product manager.  Questions Ne Answered in this Episode: Did you find that ratings had an impact on the organic growth you could drive in the app store? What was the article about that spiked your organic growth? And why do y...

Meet Haseeb Tariq, founder of Retention App, a marketing company specializing in converting and retaining app users into subscribers. Haseeb has worked in marketing automation with companies such as Disney, Fox, and Guess and is a regular contributor to Forbes . Questions Haseeb Answered in this Episode: How do you convince people to stay and stick with you for the long run during a subscription t...

Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute summaries of bestselling nonfiction books so that people can discover the books they want to read next and fit more reading into their lives.  Questions Gessica Answered in this Episode: How has your computer science background been beneficial to your career? Can you tell us how yo...

André Kempe is the founder of Admiral Media, a performance app marketing agency based outside of Barcelona. Andre also puts on GrowBoat, an exclusive sailing event with decision-makers in the app industry. Questions André Answered in this Episode: How do you mitigate the risks of scaling a major campaign with a small team? What is the tilting point for needing more employees to handle a facebook b...

Meet Josh Gosliner, senior director of product marketing at Juvo. Currently serving 26 counties (and counting), Juvo enables people who are underbanked to start building a credit history by lending instant loans for phone credit in developing markets via their mobile app. Questions Josh Answered in this Episode: Is it challenging to get your product adopted?  How to do you manage the negative conn...

Sylvie Vandevelde is the Head of Business Development and Marketing Communications for Belgian Mobile ID’s mobile app, itsme. Itsme is a form of official identification for all Beligums (and soon Luxembourgers), similar to a government-issued license or passport but in mobile app form.  Questions Sylvie Answered in this Episode: Was it challenging for you as a marketer to educate consumers on why...

Maria Fossarello, based in Paris, is head of paid channels at BlaBlaCar, a leading long-distance carpooling app with over 18 million users in 23 countries.  Questions Maria Answered in this Episode: What do you attribute BlaBlaCar’s success in marketing to? What were the first things you were looking to automate? How do your core KPIs translate from one platform to another? Do you apply the same a...

Scott Tomkins is the sales vice president and general manager for U.S. Digital Turbine, a company that pre-installs apps on newly activated Androids. Digital Turbine claims to deliver more apps to phones in a day than any other company and that there is no other inventory in the world that is as fraud-free. Questions Scott Answered in this Episode: Do you deliver more apps to phones than Google or...

Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries.  Questions Krishnan Answered in this Episode: How much of your growth do you attribute to paid marketing? Over time, does it become harder to diversify channels? Or does the need to diversify grow more? Are you willing to be more l...

Meet Nadav Shalit, retargeting department lead, and Dani Magid, retargeting manager, at Playtika. Playtika has a portfolio of 15 large-scale gales that are run from more than 16 global sites by over 3,000 employees. Previous to Playtika, both Nadav and Shalit worked in marketing for agencies.  Questions Farhan Answered in this Episode: What is your strategy for launching retargeting campaigns?  Ho...

Farhan Haq is the head of performance marketing and mobile growth for SYBO Games where he works on the fully organic, most downloaded title on Android of all time, Subway Surfers.  Questions Farhan Answered in this Episode: How challenging was it for you to work during the era of Candy Crush, Clash of Clans, and Game of War but not working at one those gaming studios? How did you stay creative in...

Lorenzo Rossi is the co-founder of Mobile Marketing Italia, a digital magazine and forum with the mission of educating Italians about mobile marketing and growing its culture in Italy. Lorenzo has worked in mobile marketing for 6 years with companies spanning dating, shopping, and ridesharing. Questions Lorenzo Answered in this Episode: What are some of the experiences that have made you an effect...

Thiago is currently the Director of Growth team at Peak Labs, and is responsible for acquiring and retaining more than half a million subscribers every month whilst reaching ambitious financial goals. Questions Thiago Answered In This Episode: “Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?” “What are some...

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness. Questions Matthew Sadofsky Answered In This Episode: What are some things that mobile marketers are doing wrong or overlooking? What does your ideal...

Berlin-based marketing tech expert, Christian Eckhardt, is the co-founder and CEO of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help.  Questions Christian Answered in this Episode: Why do you think Berlin has seen the growth it has in the tech ecosystem compared to other European cities? What are some lessons you’ve learned a...

Today’s guest, Ariel Cohen, is the head of mobile UA for the cybersecurity startup Kape, a one-stop-shop for services like data encryption, anonymity, VPNs, and anti-virus products. Previously, Ariel was a marketing manager in the mobile casino game space for Playtika and Aditor. Questions Ariel Answered in this Episode: How important is it to understand your audience of users and how do you go ab...

Lomit Patel, the author of Lean AI , is the vice president of growth at IMVU, the world’s largest avatar-based social network. He is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is also a public speaker, advisor, and...

Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game. Questions Kevan Answered In This Episode: How has the legalization of marijuana affected your business? What are 3 lessons you’ve learned from making mistakes? What are some dos and don’ts of influencer marketing? Timestamp: 2:37 H...

Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM. Questions Rebecca Answered In This Episode: What are 3 things people should know who want to start their own agency?...

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness. Questions Matthew Sadofsky Answered In This Episode: What are some things that mobile marketers are doing wrong or overlooking? What does your ideal...

Meet Moshi Blum, General Manager, Adjust IL, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel. Questions Moshi Answered In This Episode: “What do you attribute to Israel being such a major hub for startups and new tech?” “How did you become interested in incrementality?” “What was the progression of your interest in incrementa...

Questions Ryan Answered In This Episode: “What are two or three things you wish you’d known when you started in this space that would have saved you time, money, or energy?” “What are the techniques you’ve used to grow your audience at scale?” “Does your search marketing inform your target marketing on Facebook?” “Are there any future products or concepts in the marketing space that you’re excited...

Drew Fung, the senior user acquisition manager at Current, has spent the last five years working in user acquisition, from gaming to eCommerce to finance. In this Quick Hit episode, Drew shares the best and worst examples of sales outreach and how to perfect yours. Questions Drew Answered In This Episode: “What are three things that annoy you in terms of salesperson outreach?” “How many sales emai...

Jacques Frisch brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth.  Questions Jacques Answered In This Episode:  “What’s something your marketing team has gotten really good at that’s allowed you g...

Joining the conversation are two fitness app marketers from ASICS Digital, Megan Silvey and Molly Plaehn. Megan focuses on growth and product marketing for both of the ASICS Studio and Runkeeper apps. Molly focuses on engagement with the Runkeeper userbase and connecting app users to the ASICS brand. Questions Megan & Molly Answered In This Episode: “How do you go about marketing the Runkeeper App...