Apptivate: App Marketing Explained

Shana Sumers, who is the Head of Community at HER, the largest community and dating app for LGBTQ+ womxn and queer people. She’s also the co-host of the Bad Queers Podcast.  Questions Shana Answered in this Episode: Talk to me about why the community aspect of your app is so important and how it helps you develop your brand. How do you build a community within an app? What are the functions of you...

Today’s guest is Susan Kuo, the COO and Co-Founder of Singular, a key mobile measurement partner. Susan got her start in the industry at Electronic Arts, and from there continued to work in senior mobile marketing and analytics roles at companies throughout Silicon Valley until starting up Singular. Questions Susan Answered in this Episode: What changes is Apple making to IDFA with iOS14? Why do y...

Patrik Wilkens is the Vice President of Mobile at Azerion. Azerion is a media and tech company based in Amsterdam that provides safe, reliable, and valuable content on a European scale with local presence. Questions Patrik Answered in this Episode: Can you tell us about the organization you work for and what specifically you focus on? What are the challenges of in-app monetization of games? Are th...

Want to learn more about the value and challenges of ad networks outside of Facebook and Google? Today on the Apptivate Podcast, @Misha Syrotiuk, Head of Ad Networks and Programmatic on the user acquisition side for @Huuuge Games, breaks down 6 traffic sources beyond the big two. Questions Misha Syrotiuk Answered in this Episode: What’s the mobile tech community like in Warsaw, Poland?  What makes...

Cordel Robbin-Coker is the Co-Founder and CEO of Carry1st, the leading mobile games and content apps publisher and developer for African consumers. Cordel is based in Capetown, South Africa.  Questions Cordel Answered in this Episode:  What are some of the differences between investing in businesses in the U.S. and investing in businesses in Africa or is it the same process across continents? What...

Alexandra Kleemann is the Head of Marketing at Shpock, an online marketplace for second-hand goods. She is based in Vienna, Austria.  Questions Alexandra Answered in this Episode: What was the single greatest challenge of learning performance marketing from the ground up? What sets Shpock apart from other online marketplaces? How do you keep the original sense of community now that you’re a nation...

Coming back to the Apptivate Podcast is Christian Eckhardt, the CEO and co-founder of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help. Questions Christian Answered in this Episode: Any particular reason why you think Customlytics was able to be successful during the pandemic? What’s been top of mind for you as a mobile market...

Michael Jessen is the Senior User Acquisition Specialist at Socialpoint, a world-renowned mobile gaming developer and publisher. Michael is currently based in Barcelona, Spain.  Questions Michael Answered in this Episode: What would you attribute the success of Socialpoint to? What was your approach to acquisition during coronavirus? How were you able to continue with success despite everything ha...

Meet Daniel Lopez, Director of Mobile Growth at Electronic Arts (EA), the second-largest gaming company in the Americas and Europe by revenue. Daniel got his start in mobile marketing at Machine Zone and has since worked at DraftKings and GSN Games.  Questions Daniel Answered in this Episode: During your time at Machine Zone, what do you think made you effective? What are mobile marketers overlook...

Luis de la Cámara is the Chief Marketing Officer for Genera Games, a leading developer in mobile games for iOS and Android. Luis previously worked for other gaming companies, such as Outplay Entertainment, King, Gameloft, and 2K. Questions Luis Answered in this Episode: Are your soft launches strong determinants of how successful your games are going to be worldwide? What do you focus on as CMO?...

Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games.  Questions Erik Answered in this Episode: How do you go about developing a creative strategy for each of these titles?  How do you understand what will motivate a user or what creative will resonate the most for a particular ga...

Adam Lovallo is co-founder of Grow.co, the MAU Vegas Conference, and Thesis, a conversion rate optimization company. He got his start at growth marketing at Living Social.  Questions Adam Lovallo Answered in this Episode: What was the greatest experience you took away in growth marketing and acquisition from Living Social? How much are you curating the topics and speakers at MAU? And, how do you g...

Andy Carvell is the partner and co-founder of Phiture and editor of Mobile Growth Stack, Phiture’s blog. Phiture is a mobile growth consultancy based in Berlin, helping B2C app publishers tackle their key growth challenges. Previous to Phiture, Andy joined Sound Cloud as a mobile marketer, helping the company transition from being a web-first product to a mobile-first product. Questions Andy Carve...

Mariano Sáenz is the co-founder and CEO of Winclap, a marketing platform providing media services and building mobile marketing tech solutions. Winclap helps its clients grow their businesses by running user acquisition, retargeting, and re-engagement campaigns across multiple channels, with a focus on visualization, AI engines, and capacity building. Questions Mariano Sáenz Answered in this Episo...

Amanda Lulewicz is the director of product marketing for Crowdstar at Glu Mobile, a leader in 3D freemium mobile gaming. Amanda works with the game Covet Fashion. She came to mobile marketing from a background in fashion public relations.  Questions Amanda Lulewicz Answered in this Episode: How do you interact with your consumer base to empower the decisions you make in your marketing initiatives?...

Wout Laban is the senior manager of customer success for Leanplum. Leanplum helps mobile teams orchestrate multi-channel campaigns, from messaging to the in-app experience, all from a single mobile marketing platform. Questions Wout Laban Answered in this Episode: What are some of the most fundamental things a mobile marketer should know about A/B testing, and how do I apply that? What is the diff...

Peggy Anne Salz is the lead analyst and founder of MobileGroove, a resource for mobile marketing content, analysis, and research. She is also a senior contributor to Forbes Magazine , the chief content officer for the mobile marketing association in Germany, and a co-host of the Mobile Presence Podcast. Questions Peggy Anne Salz Answered in this Episode: How does a brand show that it cares today?...

Antoine Lamy is the co-founder of Raive, an online donation platform working with influencers and artisans to help charities raise money. Prior to launching Raive, Antoine was a senior performance marketing manager for Uber. He’s also worked for BlaBlaCar and Addict Mobile. Questions Antoine Answered in this Episode: What is the mobile marketing community like in France? How many channels were you...

Welcome Andrey Kuznetsov, the CEO of KamaGames, a social casino game app that claims to be number one in the world by revenue and downloads for roulette, blackjack, Omaha poker, and craps.  Questions Andrey Kuznetsov Answered in this Episode: What kind of games do you develop and what releases should people know about? What influenced KamaGames in 2012 to create games outside of social casino? Wha...

Jim Calhoun is the CEO of Nectar 9, a company developing, selling and licensing SaaS software that combines advanced machine intelligence, automation, and human creativity to drive meaningful marketing outcomes in today’s social media environment. Nectar9 makes AI accessible and easy for marketing companies to leverage. Questions Jim Answered in this Episode: How does someone leverage AI and how d...

Questions Itay Answered in this Episode: Do you think the industry is doing a good job as far as partnerships or is there something we could be doing better? Do prevailing trends in the industry tend to influence the partnerships you focus on? How do you or AppsFlyer approach fraud? Does the index influence your perspective on partnerships? What response do you get from vendors when the index rele...

Meet David Llewellyn, the marketing director of EMEA at AppsFlyer. AppsFlyer is a leader in mobile advertising attribution and marketing analytics offering people-based attribution solutions.  Questions David Answered in this Episode: What is AppsFlyer doing in regards to cross-screen attribution and why is it important to marketers?  Is the comprehensive user journey one of the principal challeng...

Shay Yosifon is the vice president of marketing at Beach Bum Games, which focuses on bringing evergreen card and board games to mobile. Questions Shay Answered in this Episode: How does working with games people are already familiar with affect your need for interactive game-play creative? How do you measure performance? Is D7 your “true north”? When you’re doing your retroactive analysis, do vend...

Tommaso Scazzocchio is a team leader for user acquisition at Freeletics. Freeltics is a subscription training app that creates custom workout plans based on user feedback on the exercises.   Questions Tommaso Answered in this Episode: Do you find it challenging to market a fitness product in such a highly competitive space? How do you break through that noise and make Freeletics stand out? What is...

Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert. Questions Warren Answered in this Episode: What makes an app a good one for you to partner with? What made you want to build an automated AS...