Apptivate: App Marketing Explained

Meet Mirela Cialai, the director of mobile marketing at ZINIO. Mirela focuses on engaging mobile magazine readers from around the world in discovering the stories that matter most to them. She has been working as a global digital marketing specialist for ZINIO for 10 years and joins us today from New York City.   Questions Mirela Answered In This Episode: “What has kept you at Zinio for so long?”...

Questions Andy Answered In This Episode: “How’s your transition been? Going from the vendor side to now being the client, do you enjoy one more than the other?” “In working at Jam City, how would you describe the level of insights that you gain? Do you think that you have more knowledge at your disposal or there’s more resources or you’ve gained insights by just broadening up the team in general?...

Questions Rockford Answered In This Episode: “How much expertise from your UI team at Tilting Point goes into identifying new app opportunities?” “Is there a common theme that runs through all these years of work where you’ve seen quite a development in one particular area in this industry?” “What kind of strategies have you learned and applied to identify click fraud?” “Has the change of KPIs in...

Questions Gideon Answered In This Episode: “Did you always have an affinity for math or data that allowed you to work successfully in the digital marketing space?” “Getting a comprehensive view of how your digital marketing might impact your retail stores - is that a challenge that you guys face regularly and do you feel like you have built out a marketing stack that allows you to overcome challen...

Today’s guest, Vincenzo Serricchio, is the Global Team Lead of Mobile Marketing at Delivery Hero. In this episode, he shares how he and his team are measuring incremental uplift to grow their user base. Questions Vincenzo Answered In This Episode: “Is there a particular area where your team has really focused, or has there been any particular experiment that you think will help you guys out-market...

Today’s guest is Dora Trostanetsky. Dora is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). Her background includes a variety of industries, such as gaming, tech start-ups and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing i...

Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. Questions That Thiago Answers In This Episode: “Going from a booking appointment apps to brain training, did you find that shift kinda daunting...

“Your most unhappy customers are your greatest source of learning.” Bill Gates words were profound but straightforward. Being able to attract and convert new customers systematically keeps companies healthy and growing - and investors happy - but the unhappy ones can push your product forward. Today’s guest is Sam McLellan, head of growth at Yousician. Sam is a seasoned mobile gaming expert who ha...

Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people. Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in di...

This episode of Apptivate focuses on Customer Experience, touching on how it contributes to engagement and retention, the integral role of Deep Links, and what we can expect to see in the future.

Patrick was Director of User Acquisition at Product Madness when he started to observe the rapidly growing market of on-demand delivery. He then decided to move vertical and took up a position as Director of UA at Postmates. In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.

Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web. He also tells us about different tools available to advertisers to determine the user’s journey through multiple devices.

Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow fo...

In this podcast, mobile marketing expert, Sam Burns, covers the different types of ad fraud from click injections to bot traffic and offers advice on how to spot it and stop it. He also offers a vision of a future in which fraud could be minimised globally.