Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
655: David Reichelt, Creator of Color Switch 05.06.2018 50:52
Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game. It's a completely different format way, loose th...
How to Find App Downloads for Your Competitors (or Any App) 31.05.2018 8:10
You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk
654: How to Make More Money with a Paid App with John MacAdam 31.05.2018 16:07
Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.
653: Building a Media Company within Mobile Apps with Scott Silver 29.05.2018 36:43
Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.
5 Killer Reasons Why You Need to Soft Launch Your App 25.05.2018 14:44
Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg
652: How to Become an Instagram Badass with Paul Lam 24.05.2018 34:52
Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.
What Countries to Soft Launch an App? 23.05.2018 6:04
You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q
651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo 22.05.2018 33:47
Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.
Pre Launch App Marketing: Focus on These Two Metrics 18.05.2018 4:39
You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y
650: How to Rank Higher on Google Play with Muhaiber Muzaffar 17.05.2018 23:33
Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.
My Favorite Subject Line Formula for PR 16.05.2018 5:51
Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y
649: How to Decrease Your Uninstall Rate with Kara Dake 15.05.2018 31:13
Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Pa...
648: “Success” as an Indie with Rylan Evans 10.05.2018 31:59
Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.
647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani 08.05.2018 32:59
Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Suraj Hemnani is the Co-Founder at Weather Creative Inc.
Do I Need a Social Media Presence for an App Launch? 07.05.2018 5:41
Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM
646: How to Get More Downloads for a Music Streaming App with Issac Grunwald 03.05.2018 16:51
Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwald is the Co-Founder of ShiraLi.
645: Influencer Marketing & User Acquisition with Chen Wang 01.05.2018 32:46
Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.
Pre Launch App Marketing: Why you should do it? 30.04.2018 8:33
Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI
644: Mobile App Engagement and Retention with Scott Ritchie 26.04.2018 15:22
Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.
643: Selling An App for 5x Revenue with Trevor McKendrick 24.04.2018 31:27
Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItAct...
How to Overcome Fear 20.04.2018 5:54
I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI
642: How to Get Higher Search Ranking with Shane McLean 19.04.2018 26:03
Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth.
Video Ads Optimization for Mobile Games 18.04.2018 15:26
i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4
641: How to Hack PR with Jake Ellenburg 17.04.2018 31:30
Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO...
App Founders Unite Happening in Bali 13.04.2018 8:02
You’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/orsyr_tVP4c
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