App Marketing by App Masters

Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation

Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tmKgScpQBZs

Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ

Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director of Performance Marketing at Blinkist.

Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM

We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.

Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/onQJUlIennU

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.

Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vvw

Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron Caster is the Director of Growth at Rev.

Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.

You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q

Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mongo.

Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM

Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it. Gianluca Segato is the Founder of Uniwhere.

You're going to discover 3 trends for App Business Success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bmUA3OgOLtE

Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Sourav Jain is an indie game developer. Check out his games. YNEX

You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to impro...

You're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0

Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Spencer Depas is a mobile consultant and Android developer.

You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/pce_8oPhiiM

Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at B7Dev