Steve Young

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Author

Steve Young

Category

Business

Podcast website

appmasters.com

Latest episode

Jul 7, 2026

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Episodes

The Blueprint to Bootstrapping a Multi-Million Dollar App 04.06.2024

Turn your app idea into a million-dollar reality! This in-depth guide unveils the step-by-step blueprint for bootstrapping your app's success. Discover effective strategies from app expert Simon Berube and transform your app idea into a thriving reality! 🚀 You can also watch the video: https://youtu.be/5NBziO-NeS0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/...

From Bootstrapped to Millions with STRETCHIT Founder 03.06.2024

Bootstrapped app? Small budget? Big dreams? Don't let limited resources hold you back! Today, we're thrilled to welcome Natasha Nikolaeva, the founder of the multi-million dollar stretching app, STRETCHIT, downloaded by millions. Natasha is a former M&A lawyer with experience at DLA Piper and Ernst & Young. After experiencing the transformative power of stretching, she left her leg...

7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1) 28.05.2024

Unlocked a 7-figure app exit!  Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies. You can also watch the video: https://youtu.be/Q5XMMA92z4o Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with...

App Exit: How to Maximize Your Valuation 27.05.2024

Is it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthand the journeys of countless entreprene...

Subscription Secrets: Trial Cancellations & Localized Pricing 20.05.2024

Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, A...

Strategies to sell your cash-generating app 14.05.2024

Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈 You can also watch the video: https://youtu.be/xWcaAk5oaBc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging mo...

How to Track Website Events with Google Tag Manager 13.05.2024

In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will...

The 10-Step Guide to Meta Ads Creative Testing 07.05.2024

Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our...

How to Run TikTok Ads With a Small Budget 06.05.2024

Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and p...

Little Known App Growth Strategies for Indie Developers 30.04.2024

Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users - Multi-Channel Dominati...

Ask Me Anything With Steve P. Young 29.04.2024

From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://you...

How to Validate 6-Figure App Ideas 23.04.2024

In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and...

The Dark Secret Behind a 7-Figure EXIT! 22.04.2024

Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture! L...

Surprisingly This Running Tracker App Makes $80K a Month 16.04.2024

In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026, has quickly grown in popularity, receivi...

BetterSleep Founder on Bootstrapping An App to Over 60M Downloads 15.04.2024

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - The mindset shift needed to generate growth after...

Use This UA Framework for App Installs 09.04.2024

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app ca...

Decoding Google Play ASO & UAC: Insider Secrets Revealed! 08.04.2024

Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google Play ASO in-depth Google UAC More secrets to be rev...

The Anatomy of a High-Performing UGC Ad 02.04.2024

Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effectiveness on various platforms, including TikTok, Insta...

ASO and ASA Tricks on a Budget 01.04.2024

Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot marketing copies that work Can’t...

Conversion Rate Optimization (CRO): 7 Ways To Get Started 26.03.2024

Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on...

Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success 25.03.2024

Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs Aggregated Event Measurement (AEM) - The creative test framework for Facebook ads - The right approach to creative testing - And how to finally...

How The NBA's Timberwolves Increased Open Rates by 60% 19.03.2024

Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication. Functionality: Uncover the mechanics behind custom emojis and how they operate effectively. Timberwolves&#39...

6-Figure Exit Within 12 Months 18.03.2024

Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You will discover: - How to spot profitable apps idea as an indie developer - Build it yourself vs buying - How to prioritize cash generating features....

ASO & ASA Tricks to Help You Grow Downloads 11.03.2024

In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep...

How SEO Helped Cupla Get Its First 100 Users 05.03.2024

Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app grow - The ideal traffic split between paid vs organic - Why higher prices lead to higher conversions - How to avoid feature creep - And so much mo...

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