Anya Chrisanthon and John Lee

Anewgo of New Home Sales

Business EN ↓ 193 episodes

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

Author

Anya Chrisanthon and John Lee

Category

Business

Podcast website

www.anewgo.com

Latest episode

Jul 7, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Homes For Hope with Matt Baehr-018 19.04.2022

Send us Fan Mail Homes for HOPE works in partnership with the building industry to accelerate the end of global poverty in all its forms. To fight global poverty, a builder will identify a job to be a Homes for HOPE project. Trade partners, suppliers, and service providers choose to join the project by donating or discounting their time, talent, and resources, which maximizes the profit margin wit...

What Is It Costing You Not To Listen? With Christine Miles-017 13.04.2022

Send us Fan Mail As interest rates rise many home builders find that a number of their backlog customers no longer qualify for their homes. It can be a difficult conversation to have with your clients because they're already frustrated by longer build times and higher prices. Christine Miles, a leading business consultant known as the Listening Guru and author of the bestselling book, What Is...

Patching Potholes in the Customer Shopping Journey-016 05.04.2022

Send us Fan Mail We all know that, buying a new home is really notoriously bumpy process. It's a bumpy ride and what we really, want to do is to utilize new technology to pave the way for e-commerce because, we're the last industry to incorporate that, but it's coming. Our goal is to improve this whole customer shopping journey, we want to move the customers most effectively from di...

Interview with Shari Morton and Ingrid Prince from Shared Drive-015 29.03.2022

Send us Fan Mail We discuss the evolution of the Online Sales Counselor (OSC) role and career progression as well as debunk common myths about this critical position.   For show notes please visit: https://anewgosell.com/show15

BUY NOW Case Study with Harbor Homes-014 22.03.2022

Send us Fan Mail If you'd like to learn more about BUY NOW please schedule a call with Sara Williams using this LINK For the first time in history, a custom designed home has been sold through an online "buy now" offer. Harbor Homes partnered with Anewgo to make this possible and buyers were able to pick their lot, personalize a floor plan, select their finishes, sign paperwork and...

Interview with Barrett Davis, CEO of NterNow-013 15.03.2022

Send us Fan Mail Do-it-yourself (DIY) is one of the biggest consumer trends of 2022. Learn how to incorporate self-touring into your sales process and other applications in home building.  For full show notes please visit: https://anewgosell.com/show13/

The Big Stage: An eCommerce Ecosystem-012 08.03.2022

Send us Fan Mail The days of one online website channel funneling to one onsite sales center channel are long gone. Shoppers now control which channels they shop and in which order. Like all eCommerce, the common thread is the internet. At home or at the sales center, the entire start-where-you-left-off (swylo) experience is done online. For show notes please visit: https://anewgosell.com/show12

Putting It All Together!: Creating an E-Commerce Ecosystem-011 01.03.2022

Send us Fan Mail E-commerce started more than twenty years ago, but it’s just now reaching the New Homes industry. To create a great omnichannel online shopping journey, we must build an e-commerce ecosystem. Some parts can be upgraded, but many parts have to replaced and re-built. We’ll review the two critical roadblocks: static content and channels. For full show notes please visit: https://anew...

Well-Prepared for E-Commerce!: Match-up Pairs, then immediately Pare Down!-010 22.02.2022

Send us Fan Mail In an online world where we can instantly match and notify Buyers and Sellers of house matches, why do we still have to manually search in vain for our dream homes each day? This old way of shopping new homes is not only frustrating for shoppers, but it’s also very inefficient for builders who are manually sifting through mountains of good, bad and ugly leads everyday when AI can...

The Shape of Things to Come: Transitioning from Old to New Sales Funnels-009 15.02.2022

Send us Fan Mail In an online omnichannel world, is taking shoppers offline a total disconnect? See how new e-commerce channels have completely re-shaped and turned the simple triangular sales funnel upside-down. There’s a simple solution: give “to each, his own” online shopping journey. For full show notes please visit: https://anewgosell.com/show9

Data is Gold! Defining, Mining, Refining and Monetizing Data-008 07.02.2022

Send us Fan Mail Data is the analytical left-brain side. It’s what Technologists do best. Are you effectively monetizing that goldmine of data? Digitally mine it with the right marketing reaction to every online action. With AI, little bits of data are refined into precious nuggets of information. Let’s dig deeper! For show notes please visit: https://anewgosell.com/show8

Great Content Makes Everyone Content: Renderings, VR, AR, MR-007 01.02.2022

Send us Fan Mail Today's show is heavy on content so we'd recommend watching this episode if possible: https://anewgosell.com/show7/ As sales move online, sales success comes from providing great customer experience. There's three major CX factors that attract and retain engaged customers. And that's enabling them to shop EASILY with SPEED in ACCURACY. Interactive visualization...

We've Been Doing It All Backwards! The New E-Commerce Business Model-006 25.01.2022

Send us Fan Mail We’re entering this whole new eCommerce business model and it is changing everything that we’ve been taught as marketers. This is a little controversial, but it’s good to be aware of this other perspective. For full show notes please visit: https://anewgosell.com/show6

Learn There and Apply Here: MarTech Lessons From Other Industries-005 18.01.2022

Send us Fan Mail To watch this episode and for full show notes please visit: https://anewgosell.com/show5/ Most buyers begin their new home search online . We spend so much time looking at what our competitors are doing, and we’re not really looking at other ideas and practices outside of home building industry. Today we’re exploring what other industries are doing well-particularly online. 

The MarTech Revolution: From Basic to Advanced Marketing-004 11.01.2022

Send us Fan Mail To watch this episode and for full show notes please visit  https://anewgosell.com/show4/ Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing! For inquiries about Anewgo Marketplace-...

Formula for Success: Content + Data = Knowledge-003 30.12.2021

Send us Fan Mail For show notes or to watch as a video please visit: https://anewgosell.com/show3/ Today we’re talking about formula for success in new home sales. The emergence of MarTech marketing at its basic core function is it connects buyers and sellers. Technology is not a threat. Technology improves these connections. We want to support homebuilder sales and marketing teams to succeed in t...

Ripe for Disruption: The Last of the Unicorns-002 30.12.2021

Send us Fan Mail For show notes or to watch this video please visit: https://anewgosell.com/show2/ Today we’re talking about the last frontier- the new home sales and why it's ready for disruption. But before we get started with this topic, let's talk about unicorns. We’re calling new home sales industry the last of the unicorns because we're the last industry that has not been disr...

Introduction-001 29.12.2021

Send us Fan Mail For show notes or to watch the video please visit: https://anewgosell.com/show1/ Meet your hosts John Lee and Anya Chrisanthon of Anewgo of New Home Sales. You'll learn about John and Anya and how they got their start in homebuilding industry and what you can expect from this show.  They'll discuss innovative sales and marketing technologies that are growing in popularit...

Listen to the Anewgo of New Home Sales podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.