Ambitious Podcast

In this episode of Ambitious, I dive into the often overlooked, non-glamorous aspects of scaling a business. Through my experience as a business scaling consultant, I've seen firsthand how scaling too quickly can be detrimental. I break down the typical growth rates of businesses, identify key mindsets and behaviors that indicate you're scaling too fast, and explain the potential long-term impacts...

In this episode of Ambitious, we dive deep into the topic of morning routines and their impact on success. I start by examining the typical morning routines of everyday people and highlight why these routines may not foster the same level of success seen in high achievers. We then explore the principles of behavioral activation from cognitive behavioral therapy to act as a foundation for a truly t...

Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights...

Today on Ambitious, we're diving into a challenging yet crucial topic: what to do when you feel a team member isn't working out. Based on numerous conversations I've had recently, this episode is dedicated to helping you navigate these tough situations. I'll share key insights on determining if the issue is with the team member, the CEO, or simply a lack of clear expectations and documentation. We...

In this episode of Ambitious, we deep dive into the world of perfectionism. I open up about my own struggles with perfectionism and how it affected my business growth and personal life. We unpack the true definition of perfectionism, identify signs that you might be grappling with it, and explore its impacts on your stress levels and productivity. I share actionable tips and strategies to rewire y...

In this episode of Ambitious, we welcome Ashley DeLuca to unpack the journey of becoming a CEO or hiring one to scale your business. We discuss the crucial role a CEO plays in business growth, how to transition from entrepreneur to CEO, and the dynamics between founders and CEOs. Dive into the importance of boundaries, emotional regulation, and the key traits needed to excel as a leader. Learn whe...

In this episode of Ambitious, we're focusing on adult friendships. We talk about the difficulties of making friends as adults, how friendships change over time, and the impact of life events like career changes, relationships, and parenthood on our connections. We explore statistics on adult loneliness, discuss the phenomenon of the 'friendship drift,' and offer practical tips for finding new frie...

In this episode of Ambitious, I open up about my recent breakup after an eight-year relationship and engagement, sharing the emotional and practical steps I took to navigate my business during this challenging time. Whether you're experiencing a breakup, divorce, or any other personal stress, this episode offers insights on maintaining your business, handling social media, and prioritizing self-ca...

In this episode of Ambitious, Kate welcomes George Bryant back as they explore redefining the customer journey, emphasizing the importance of retention for scaling businesses. George introduces his 'four paths to the pier' framework and discusses how understanding these can elevate your business approach. They also cover the essential difference between trust and control in business, three common...

In this episode of Ambitious, Kate dives into the topic of emotional intelligence and its impact on both personal and business growth. Kate breaks down the core pillars of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Learn why 90% of top performers harness emotional intelligence and how you can integrate these skills into your daily life and busi...

In this episode of Ambitious, Kate dives into the topic of personal and entrepreneurial development. She discusses how entrepreneurship is an intense personal development journey, requiring constant change and growth. Kate explores the stages of change model and levels of competence model to provide you with a framework to identify where you are in your transformation journey. Through her own expe...

In this episode of Ambitious, Kate dives deep into the keys to mastering mental performance as a business owner. Joined by mental performance coach Karina Baldwin, the conversation explores the true essence of mental performance beyond morning routines or ice baths. They discuss essential aspects like emotional regulation, the importance of physical activity, and building self-trust. Karina shares...

In this episode of Ambitious, Kate dives into the mindset and perspective shifts that are crucial for entrepreneurs aiming to achieve seven-figure success. She shares personal stories and lessons from her journey, discussing the importance of embodying the habits and mindset of successful business owners. Topics covered include the significance of always selling, viewing problems as signs of progr...

In this episode of Ambitious, Kate shares insights on how setting a clear vision, defining goals, and using vision boards can be game-changers in achieving your aspirations for 2025. She discusses the critical difference between vision and goals, the science behind why vision boards work, and the importance of intrinsic motivation. Kate outlines a five-step framework that includes understanding yo...

On today's episode of Ambitious, Kate is joined by Hayleigh Hayhurst, a podcasting expert who has helped clients leverage podcasts to grow their businesses, generate sales, and build their brands. They dive into the essentials of starting a podcast, the importance of quality content, and the strategies to use podcasts for business growth. Learn the do's and don'ts of podcasting, how to create enga...

In this episode of Ambitious, Kate is sharing the Elevation Marketing Model, a powerful framework she’s developed and refined over several years to help businesses generate clients, build a community, and create a brand presence. She walks through the comprehensive model step-by-step, explaining how she has applied it across various industries to achieve impressive results. The episode covers esta...

In this episode of Ambitious, Kate dives deep into the essential criteria for making smart investments in your business, particularly when hiring a mentor or coach. She shares personal stories, critical questions to ask, and key factors to consider to ensure you're making the right choice. Whether it's understanding the mentor's specialty, assessing their communication style, or ensuring their val...

In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from te...

In this episode of the Ambitious podcast, Kate explores the delicate journey of finding alignment in business with guest Jasmine Sawaged. They discuss the nuances of feeling out of sync, the emotional turmoil it can cause, and the importance of emotional regulation. Kate and Jaz share their personal experiences, including how alignment impacted their business strategies and personal lives. They em...

In this episode of Ambitious Unfiltered, Kate Perkovic addresses some of the most common questions from her listeners about scaling their businesses. Kate covers everything from expanding marketing efforts beyond a regional focus to the intricacies of hiring full-time employees. She dives into effective sales processes, the importance of building a personal brand versus a dedicated business profil...

In this episode of Ambitious, Kate dives deep into a high-ticket selling framework that has shaped her online business journey. Having started as a high-ticket phone closer, she shares personal insights and experiences on the evolution of her sales strategies. Kate emphasizes the importance of creating a genuine connection with clients, setting a clear frame for sales calls, and understanding the...

In this episode of Ambitious, Kate breaks down the fundamentals of marketing psychology. She explores the six mental triggers of marketing: reciprocity, commitment, social proof, likability, authority, and scarcity. Kate shares her own journey of learning marketing, emphasizing the importance of ethical use of these principles. Listeners will gain insight into understanding the psychology behind w...

In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take co...

In this episode of Ambitious, Kate welcomes Gabs, the CEO of Assist Her Agency, to share her journey from being a solo freelancer to leading a team of eight. They discuss the evolution of Gabi's agency, touching on the challenges and strategies involved in scaling, the pros and cons of having a niche, and how to deliver exceptional service. They also dive into the importance of communication, buil...

In this episode of Ambitious, Kate discusses her struggles with vulnerability and perfectionism. She addresses the common feeling among entrepreneurs of falling out of love with their business. She provides valuable insights on recognizing symptoms of dissatisfaction, understanding underlying issues, and potential reasons behind these feelings. Kate then outlines two primary paths to navigate this...