Ambitious Agents

🦊 Contact Dustin Fox: https://www.foxessellfaster.com/contact/contact/ 📰 Free Newsletter: https://ThisWeekInTheDMV.com 🤖 Free AI News for Agents: https://agentaibrief.com 🎥 YouTube: https://youtube.com/@devonanddustinfox-foxhomes1453 📸 Instagram: https://instagram.com/dustinmfox

🦊 Contact Dustin Fox: https://www.foxessellfaster.com/contact/contact/ 📰 Free Newsletter: https://ThisWeekInTheDMV.com 🤖 Free AI News for Agents: https://agentaibrief.com 🎥 YouTube: https://youtube.com/@devonanddustinfox-foxhomes1453 📸 Instagram: https://instagram.com/dustinmfox

🦊 Contact Dustin Fox: https://www.foxessellfaster.com/contact/contact/ 📰 Free Newsletter: https://ThisWeekInTheDMV.com 🤖 Free AI News for Agents: https://agentaibrief.com 🎥 YouTube: https://youtube.com/@devonanddustinfox-foxhomes1453 📸 Instagram: https://instagram.com/dustinmfox

n 1968, a 19-year-old kid with no car, no suit, and his last $100 walked into a real estate office wearing a purple band uniform. He failed the license exam three times. His first six months in the business, he earned an average of $42 a month. Six years later, Tom Hopkins had closed 1,553 real estate transactions - including 365 homes in a single year, one every single day. He became a millionair...

For many real estate agents, marketing and advertising are murky must-do activities we don't understand. We know we need to "get out there" and stay in front of our target market. We've been told to build a brand, show up in more places, put money behind our efforts, and wait for the ROI to show up.  But what does that actually mean, and does it even work?  With so many options and so much noise,...

For the first time in a long time, the market's so challenging, even top producers who've never struggled before are at a loss. For years, we were on an upward trajectory. Huge results with little effort, buyers and sellers blowing up your phone, and deals seemingly falling out of the sky.  Now? Houses aren't moving, homeowners don't want to move, and buyers aren't buying.   But before you start b...

Email remains one of the most powerful ways to leverage our database and turn contacts into listings. The problem is: real estate agents often make the mistake of bombarding their list with emails that aren't valuable enough to open. In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam. My team found an email formula that doesn't just g...

In a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don't know you, you're lumped in with the other agents and that makes converting a lead a lot harder. What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client? That's the...

Nothing intimidates a real estate agent more than the notion of selling a luxury listing. Even the most seasoned professionals shudder at the thought of a home with a high price tag.  Luxury listings may spend more days on market and have a higher marketing demand, but they aren't as difficult to sell as we think. Because here's the thing: if you can sell a $500,000 home, you can certainly sell a...

Ever since covid, everyone has embraced online review-based shopping and that includes the average home seller. Before people choose to work with you, they're going to search for you on Google, and the more reviews you have, the higher the likelihood that they'll hire you.  Maintaining those Google reviews isn't always smooth sailing. Google's review filter is getting stricter, and that sometimes...

Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it's really easy for your letter to end up at the bottom of a trash pile.  That is unless you do something to make sure your mail stands out in a sea of sales letters.  My secret? The lumpy mail strategy or sending mail with...

As a new agent in the middle of a buyer's market, I quickly noticed that my seller clients were frustrated.  Why weren't their homes selling?  Was it price or something else?  Was I doing enough to find them a buyer?  This led me down a rabbit hole, and I discovered all the ways I could be using tech to market listings or even get new ones.  Tech in real estate isn't just a buzzword or a list of s...

Incentivize video testimonials. This boosts your online presence and also creates a line of happy clients ready to sing your praises on camera. -Dustin Fox    If you're looking for the most bang-for-your-buck with lead generation strategy, look no further than client appreciation events.  Not only do they bring in a ton of business - they also create excitement, reinforce the community bond, and g...

You have to try and find some commonality with any leads that come through because otherwise you're just another voice on the phone. -Devon Fox    If your real estate business is based on leads, you're on a mission to get people who don't know you want to work with you. Until you prove otherwise, you're just another voice on the phone.  Influence is the one thing that will separate us from the res...

Trying to dislodge an established leader from someone's mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox   Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split te...

One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we're not working the pipeline, everything will seem fine in the present, but turn bleak months later.  That's why it's so easy to get complacent and take our foot off the gas.  Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday li...

When people fail to get the results they want in their real estate business, there are 3 things at play. You're either lacking momentum AKA time on task, lacking mastery AKA skill set or lacking mindset AKA the belief that you can do it.    Top producers have all 3 things working together, and that's how they make unshakeable progress. As real estate agents and leaders, understanding the pillars o...

In the local marketing game, some of the most effective strategies are things that seem too done-to-death or stale to work. As a real estate agent, you are a local business owner, and that gives you a homeground advantage that will boost your business.    With a few hacks, there's still plenty of opportunity in these seemingly crowded places, and you can easily dominate your local area.    Getting...

YouTube is what television was decades ago, there's a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less.    You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive act...

Some of the best ways to generate leads is combining the local knowledge and connections of an agent with a digital component.    All the information you have about your city can be turned into a lifestyle blog. The foot traffic generated by the garage sales that are always happening in our neighborhoods can be flipped into website traffic.    A lot of agents market themselves at garage sales and...

If you want the ultimate moat around your business, there's nothing better than a strategy that attracts clients who are already sold on working with you. YouTube is one of the best ways to achieve this.   Instead of competing with other agents, you'll have people clamoring to work with you because they already know, like and trust you. On top of that, you won't have to explain your value the way...

How do you run a successful real estate team with your spouse? It's a question we get all the time. Whether you're thinking of joining your partner in real estate or you're starting from the ground up, working together comes with benefits (and challenges).   Just because you're married doesn't mean you'll make great business partners. People make this mistake all the time. What that makes our part...

If you're struggling to get traction from open houses, you might think the strategy is dead. The truth is open houses still work, but 90% of agents don't do the right things.   Crafting a successful open house comes down to one mentality: building a collective experience around the home and making it connect to the guests. There are little touches you can put in place that add up to a ton of value...

Every real estate agent in America is competing with 1.6 million other active agents. That means the fight to get more deals is actually a fight for visibility in a crowded digital marketplace.   The most effective tool for cutting through the noise is also the most overlooked by the industry - Google reviews. Whether it's purchasing a washing machine or finding the agent to sell your home, review...

When it comes to the digital marketing game, many agents think it's pointless since we're competing with juggernauts like Zillow. If there are platforms already dominating in lead gen, content creation and advertising, is there a way to build an online presence, get noticed and get more deals?   Then of course, there's all the changes AI is driving in the digital marketing space. If the future of...