Always Off Brand

  Scotty O runs through some data from the Amazon Prime Days June 23-26 and cuts through all the noise on why this year it was "MEH" and the only way to do Prime Days is to ignore Amazon! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickf...

What a learning episode that covers ecommerce, Amazon and a B2B business all about Barrels! Jess Loseke joins the show to inform us the Midwest Barrel Company she co-founded with her husband and 2015 and all the twists and turns building a business so unique and successful! Scotty O and Hayley Brucker and the news sit back and learn the booze business! The Always Off Brand is always a Laugh & Lear...

Special Pop Up Pod! One of the Industry celebs writes to Scotty O that he will be the best guest ever and he wants to talk about Amazon and TikTok Shop. So we get Josh Rawe on the program and the co-founder of Amplisell talks us through why we need to all pay more attention to what he says is just like Amazon was back in the day. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 R...

We welcome back our biggest guest and the official "Creative Strategist" of the show, the one and only Joanna Wallace. The founder of CreativRX Conssulting and has been leading creative teams for many of the biggest brands in the US. She once again teaches Summer and Scotty O so much about why the position is one of the most coveted and high demand positions in our industry? The Always Off Brand i...

What a breath of fresh air as Summer brings her friend Mac Smith on to talk through real digital consumer experience, how to listen to the consumer on your sight! Scott and Summer learn from Mac all about what matters, which tools to use to track your consumer and how to make your sight exactly what the customer really wants!  The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Reta...

One of the greatest parts of going to events and recording is the people you meet. Scotty O sits down with Malkiva Jaggi, Vice President of Partnership and Platforms for One Tree Brands. You will learn so much about the inside story of how brands can be successful on TikTok. One Tree will take care of managed services and fulfillment. They are true brand advocates and are doing amazing things for...

What a pleasure to learn from one of the best in our industry! Gregor Murray joined Scotty O at the Salsify Digital Shelf Summit in Atlanta in May. What an eye opening conversation from the Chief "So What" Officer for Digital Commerce Global! We talked through his presentation at DSS and of the BENCHMARK system that they have created and how the big US companies are doing? The Always Off Brand is...

Summer, Hayley and Scotty O have been Amazon experts for decades. All 3 hosts have been working with brands since the first ever Amazon Prime Day in 2015. Join the experts for the biggest keys to selling on Amazon or to Amazon for Amazon Prime Day June 23-26. Big time Juicy Nuggets from these experienced pros no matter where you are in the Amazon journey, this is a time honored tradition on AOB! T...

Another all star group sits down with Scotty O at the Salsify Digital Shelf Summit in Atlanta. Julie Spear and Matt Rosenfeld with Acadia are joined by Adam Janecka Director of Ecommerce for Trilliant Food and Nutrition. We talk about retail media, PDP and much more on how Nurri and other brands have seen powerful growth in a very competitive category. The Always Off Brand is always a Laugh & Lear...

Today's guest is one of the smartest minds around organizational AI, automation and where we will see the biggest impacts at many of the largest companies in the world. Lisa Copland has spent years understanding technology, work flows, process and how to utilize innovation to make the people work smarter and produce better outcomes. Summer Jubelier and Scotty O learn a ton and some new words. Lisa...

If you are in the retail/ecommerce/amazon/retail media space, then this episode is an all star cast. Live from Atlanta and the Digital Shelf Summit we present the biggest names in the industry with no script, no agenda, just sitting around a table chopping it up on many different topics. Agentic shopping, retail media spend and measurement, amazon and all marketplaces. LLM's and much more with som...

Scotty O finally gets to sit down with his old friend and mentor Eric Heller. Back in the day, Eric created one of the first Amazon only agencies in the country, maybe the world? Marketplace Ignition was the blueprint on how to build an Amazon only agency and get it sold. Well, WPP purchased Eric's firm and it started a whole new opportunity for everyone doing Amazon work, including Scotty O. He h...

Huge news out today as Amazon says goodbye to Rufas and welcome back to taking over the world.. Alexa! Immediately reached out to Danny Silverman to jump on and discuss from his Uber heading to the airport in NY. Quick immediate reaction as we predicted this on our Bingo Card prediction show in Feb!  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.fee...

Scotty O is live in Atlanta at the DSS 2026 conference by Salsify. We love recording at conferences and events! We get some incredible conversations that are 100% organic and hand crafted! This starts it off with the amazing dynamic duo of FirstMovr Oskar Kaszbuski and Chris Perry! Oskar gave us some serious knowledge on where AI is in ecommerce! Chris, as always, comes with so many teachable mome...

So many brands and services are trying to figure out what their consumers like, don't want and everything else, but the days of old fashion focus groups in a blank room are over! Malinda Sanna has been a better way to get what consumers really think for years with her own software and platform, LookLook.app! It is beyond genius and has worked for many of the biggest brands in the luxury space in t...

  Well it is that time once again. Scotty O makes his unique spin on Amazon's Q1 Earnings call for 2026. Going over Andy Jassy's comments and always has some fun with the analyst questions.  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfi...

The great folks, Peter Crosby and Lauren Livak Gilbert have been producing a standard podcast in our industry, "Unpacking The Digital Shelf" for many years. A few weeks ago, they had one of the best research firms in our space. Stratably CEO/Founder Russ Dieringer went on to bring some levity to the Agentic Shopping hype cycle based on his research and reporting of many of the largest CPG and cons...

If you have not heard of Chris Perry from FirstMovr, then you are about to get a huge treat. Not only is he an industry leading voice with years of CPG ecommerce experience, he happens to be a musical talent! For a while, he has been creating these amazing parodies for ecommerce. There is no AI used in his songs, it is all his incredible voice. He writes, produces and does all his own video editin...

So what does using AI in your business actually look like? How does it work and what is with all these agents? So excited to have the co-founder and CEO of Biggest Goal Alane Boyd on the show! Alane talked us through what is really happening and why AI is making you faster, better and giving people time back off work! Summer Jubelirer and Scott Ohsman learn a ton about the technical side of automa...

  Well, Scot Wingo asked for a RANT, so here it is. Scotty O goes off on the recent 3.5% fuel surcharge to Amazon sellers on their fulfilment costs. Driving Scotty O crazy is the constant little charges and never ending margin creep from Amazon! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featur...

What if we had a former CEO who can now speak freely about what is really happening in retail without any filters? Well, we are so fired up to have Eoin Comerford join the show. He is the former CEO for years at Moosejaw, a regional outdoor specialty retailer that was bought by Walmart, then Dicks Sporting Goods. Eoin is the host of Outdoor Unfiltered and the founder of Outsize Consulting. He brea...

With incredible experience leading large teams at Barnes and Noble, Spanx and many other incredible retailers and brands, Sara Rosoff has some simple principals she is teaching leaders to make better decisions. A lifelong merchant, she shares with Summer Jubelirer and Scott Ohsman how to approach moving forward on big initiatives for large organizations. So fun to meet Sara and learn a ton on how...

Quick little FROM THE FLOOR episode as our friend, Senior Director of Engineering, Ecommerce at Hanna Andersson! He even walks into a new vendor, Monocle and says hello to friends, and tries to order coffee! Always Off Brand is always a Laugh & Learn!  

Live Comfortably has built an incredible business with their own brands, licensed brands, but they know bed accessories and help us all sleep better! Kelly O'Donovan, Director of Ecommerce joins Lauren Livak Gilbert and Scotty O to talk how to navigate multiple sales channels, their own brands and how ecommerce fits in the fold. Sure, we talked about fitted sheets, pillow cases and how to attract...

So much of marketing is a "hook" headline or some shock and awe video on your scroll. However, how do you find true authentic and real life health solutions with your product, then check out the story of KATE FARMS. We are so excited to have Catherine Hayden the Chief Marketing Officer of the brand, who happens to be a registered dietician join the show. So fun being live at eTail, people pop by a...