Always Off Brand

  What if you could predict which Meta Ad was going to work best and maybe even more important, which one is going to bomb! Well, that is what Pavan Pant with Extuitive is doing for brands and retailers. With an incredible behavioral database mixed with incredible AI powered tech, they are making brands and retailers money. Huge treat, Brent Peterson with Talk Commerce and Issac Morey from Content...

As the industry moves at break neck speeds, one former tech executive is now teaching leaders and teams how to manage the stress, the pressure and find the calm. Abi Harmon founded the House of Harmon and is traveling the world to help tech leaders to find joy, balance and inner calm! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/...

An amazing episode with some of the greatest minds in retail and ecommerce! Sarah Levinger sits down with Scotty O and Lauren Livak Gilbert to talk through the consumer behavior of AI, creativity and how marketers have to adapt. BONUS - the legendary Phillip Jackson pops by and weighs in on all things! It is a serious power meeting and we dive into how generational behaviors will play into every a...

Scotty O gets a chance to sit down with Chris Parsons about eTail and his new book, "Retail Rewired". Talk about how retailers and brand have to look at their internal organizational structures and strategies to adapt to today's consumer. We talk all things Canada and how Amazon has evolved as well. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcas...

Another great story of starting a shoe brand in a very tough category and having great success. PB5star is a pickleball shoe, court shoe and now taking the court inspired to the casual and lifestyle footwear market. Only 2 years in, Angela and Marisa have all the experience and the pro tips on how they have done so well so fast! No shortcuts, just a great plan and execution.  Enjoy Always Off Bran...

Starting our eTail series of live recordings.. Organized by the amazing Ash McMullen, who got stuck at home because of the big east coast blizzard and couldn't make it. For the second eTail conference we have these brilliant women who are leading the industry and making a difference on AI, on Retail, on Ecommerce and much much more. Lockie Andrews, Avani Oswal and Lauren Livak Gilbert talk through...

Such a cool guest today from The Middlemen Podcast, Tom Limongello joins the show! It's just Scotty O and Hayley Brucker and the News, but they have a great conversation with Tom on all things Retail Media. The biggest retailers in the country and how they are being aggressive on ads, how AI plays into it. Where Amazon sits on all of this and much more. We play, "What's That Keyword?" game and a g...

You do not want to miss out on DOME! It will change how we shop, how we sell and it is not a matter of if it is just when! CEO of Sparxworks Billy Newell and long time ecommerce Advisor to Sparxworks John Casey join the show to explain why DOME is a no brainer for brands and retailers. It basically makes your site into an LLM/Answer Engine. This new startup is going to catch fire and Summer, Hayle...

  Well, it is one of our most popular episodes. Scotty O takes on the Q4 Amazon earnings report and chimes in to Amazon CEO Andy Jassy and CFO Brian Olsavsky. We try to be fun, serious and give you an entertaining and informative breakdown. Scotty O has been in retail 30yrs and has worked with over 200 brands selling on Amazon for the last 20yrs.  Enjoy Always Off Brand is always a Laugh & Learn!...

We love having the smart, funny and incredible Head of Marketing for eTail back on the show, Lena Moriarty! Summer and Scott had so much fun going through the big Palm Springs show coming soon February 23-26! We walk through some of the big name brands and people who are going to be there along with the amazing content and good vibes of the show! Some exciting new things are happening this show! H...

We welcome back the fun, talented and wicked smart Chris Perry, Co-Founder and Chief Learning Officer at Firstmovr. We talk about how people at brands, agencies and anyone in our industry can lean in, be pro-active and use AI to make you better at your job. Sure, Chris does the best parity songs in our industry and we feature his latest masterpiece "My PDP" which is epic. We play the "What's That...

Scott was fortunate to work with Seungah and John years ago when they launched an incredible solar powered inflatable light into the outdoor industry. After building that brand and holding multiple patents between them, they are launching a new lighting company, Haven Lanterns. We talk through all the lessons learned, the incredible work in energy poverty that have done in the past and how they ar...

In a special episode, we bring back a friend of the program, Danny Silverman. Now EVP Digital Commerce at MPG. Also, the great writer of one of the best weekly ecommerce newsletter in our business, Weekly Ecommerce Review WER. We go specific on 2026 predictions in our retail and ecommerce space. This is unlike any other prediction show you will hear or see. WE not only are bold and specific, but w...

We welcome back the awesome Jason Del Rey to the program. This time he shares his newest endeavor, The Aisle. An incredible in-depth website, newsletter and events leveraging the years of great journalism Jason has been doing covering the space for years. Summer and Scott have a great conversation with Jason covering AI Agentic shopping. How Shopify, Walmart, Amazon, Google and everyone will win t...

Welcome to a new type of episode where we sit down with some celebrities of our industry to find out where they grew up, what they did before this. What passions, activities and how they spend their time having fun outside of Ecommerce and Retail. We hope everyone enjoys getting to know Martin Heubel better. Martin has been the leading voice on LinkedIn for Amazon Vendors for many years now and ha...

Scotty O spent a few minutes talking about what is coming up on Always Off Brand this year along with some Amazon and AI things on his mind. Just a little taster teaser or what to expect with some humor wrapped in there somewhere. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email...

Shopware has been a great partner to the show for a couple years and it is always great to have the GM/President Jason Nyus on to explain why B2B is so much tougher, but bigger for ecommerce! Mr. Nyus teaches Summer Jubilier and Scott Ohsman why Shopware is so big in Germany and how it is growing fast here in the US. What Shopware does that is so different and how it works with ERP systems along w...

We haven't done a ton of episodes that show what is going on behind the biggest marketing engines in the world, until now! We got a special treat talking to one of the best thought leaders in the space, VP Marketing of GrowthLoop Rebecca Corliss. Another treat is having our great friend of the program and Head of Marketing at eTail Lena Moriarty guest co-host! What a fun and fabulous episode explo...

Scott and Hayley have a special episode with a comprehensive recap of what really happened and why for Cyber Week 2025! Caila Schwartz, Director of Consumer Insights and Strategy Retail and Consumer with Salesforce explains it all. From global, to US and even Canada and Mexico. We talk through categories and how AI influenced this years biggest sales. Enjoy Always Off Brand is always a Laugh & Lea...

Scott and Hayley first start with co-founders of The Desire Company Judith and Eric on how they have built out this "expert" content enterprise while still being married with kids! Such great advice and so relatable. We then get into how Retail Media affects video content. Why and how the retailers and brands are finding the ROI on what The Desire Company is producing. Influencers are an important...

What an absolute pleasure to have Edilsa Bueno join the program. She is a seasoned marketing executive formerly with Amazon and now runs a great consultancy Bueno & Co. She brings such clever ways to market and connect with your consumer. We talked about personalization, the AI effects and how to choose the best CRM (Customer Relationship Manager)  Enjoy Always Off Brand is always a Laugh & Learn!...

  Not in Nashville at the Amazon Advertising Unboxed conference? Either is Scotty O, so he recorded with our friend CEO and Founder of Avenue7 Media Jason Boyce! This is the real "man on the street" type episode to tell you what is really going on there and why we should care! Jason runs into some friends and this is such a fun little bonus episode from the exhibit floor at the conference! Enjoy A...

So Scotty O keeps seeing a chart that has a solar system of all the current players with OpenAI and all the rest of the AI players. This wonderful CBInsights chart has Amazon up alone in the corner. So we get 2 of the leading voices in Agentic and Amazon on the show, Scott Wingo, Founder CEO of RefiBuy, Host of Retaigentic podcast and newsletter. Then bring in the Amazon veteran who writes one of...

A quarterly tradition. Scotty O goes through the Q3 earnings call with his own style of commentary. You hear the CEO Andy Jassy and CFO Brian Osalvsky. Listen or watch as someone who has worked with hundreds of brands selling to and on Amazon gives you some real honest real time feedback on all the numbers and different parts of the company, AWS, Advertising, Stores and Koox, Kuiper! No other earn...

Live from Brooklyn, NY its Shoptoberfest presented by Shopware! Another collaboration with Talk Commerce Podcast and Brent Peterson. This is a fun and super interesting episode with owner and president of Harris Digital, Matt Harris and Greg Davis, Director of Client Services chop it up with Brent Peterson and Scott Ohsman. We talk about how Harris Digital is the people you call when your ecommerc...