Tye DeGrange
Always Be Testing
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to...
Author
Tye DeGrange
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts 13.08.2024 34:23
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrea Barsk-Roberts Hype man & Announcer: John Potito 🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrange Timestamps: 00:06 Introduction 01:20 M...
#51 Product & Growth Advisor, Fareed Mosavat 05.08.2024 49:03
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Fareed Mosavat Hype man & Announcer: John Potito
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury 29.07.2024 47:44
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jim Kingsbury Hype man & Announcer: John Potito
#49 Affiliate Marketing in the UK & Beyond, Richard Wright 22.07.2024 54:06
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Richard Wright Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 06:46 Ty De Grange welcomes guest Richard Wright 15:54 Richard's long-s...
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne 16.07.2024 41:18
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Amber Osborne Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction and Welcoming Amber Osborne as Guest 06:42 - Discussing Favorite Songs and Music Industry Challenge...
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr 08.07.2024 32:11
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Erin McMahon Hype man & Announcer: John Potito
#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool 03.07.2024 42:48
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Noelle Spagna Hype man & Announcer: John Potito
#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions 25.06.2024 49:45
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Peter Mullen Hype man & Announcer: John Potito
#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN 17.06.2024 36:00
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Olivia McNaughten Hype man & Announcer: John Potito
#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics 03.06.2024 36:39
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jeff Greenfield Hype man & Announcer: John Potito
#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency 29.05.2024 42:59
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Cormac Jonas Hype man & Announcer: John Potito
#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific 20.05.2024 42:27
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Vikki Danielson Hype man & Announcer: John Potito
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix 14.05.2024 47:01
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrew Covato Hype man & Announcer: John Potito
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant 09.05.2024 39:58
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Alper Taner Hype man & Announcer: John Potito
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja 01.05.2024 40:33
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jordan Carter Hype man & Announcer: John Potito
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft 22.04.2024 42:08
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Adam Fishman Hype man & Announcer: John Potito
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball 16.04.2024 25:19
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Noah Tucker Hype man & Announcer: John Potito
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader 08.04.2024 46:54
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jim Nichols Hype man & Announcer: John Potito
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize 01.04.2024 43:48
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Guy Yalif Hype man & Announcer: John Potito
#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s 25.03.2024 35:29
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Krystie Capobianco Hype man & Announcer: John Potito
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane 18.03.2024 40:02
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jimmy Kim Hype man & Announcer: John Potito
#31 Commerce Content and Beyond, Leilani Han, Wirecutter 12.03.2024 48:10
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Leilani Han Hype man & Announcer: John Potito
#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics 05.03.2024 42:56
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Scott Jablonski Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 Scott Jablonski: Guest Intro 01:14 NBA: Exciting Challenges 03:18 From Fan to Pro: Insights 0...
#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios 27.02.2024 49:12
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Matthew Gattozzi Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 E-commerce Growth Excitement 01:54 Understanding Customer Motivations 03:25 Strategy: Keep I...
#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio 20.02.2024 35:28
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Bobby Callaghan Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:45 Excitement for email and SMS 01:36 Retention marketing deep dive 03:16 Right message, right t...
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