Tye DeGrange
Always Be Testing
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to...
Be sure to visit the podcast's website and support the creator: www.roundbarnlabs.com
Author
Tye DeGrange
Category
Podcast website
Latest episode
Nov 10, 2026
Where to listen?
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Episodes
#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN 17.06.2024 36:00
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Olivia McNaughten Hype man & Announcer: John Potito
#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics 03.06.2024 36:39
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jeff Greenfield Hype man & Announcer: John Potito
#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency 29.05.2024 42:59
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Cormac Jonas Hype man & Announcer: John Potito
#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific 20.05.2024 42:27
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Vikki Danielson Hype man & Announcer: John Potito
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix 14.05.2024 47:01
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrew Covato Hype man & Announcer: John Potito
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant 09.05.2024 39:58
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Alper Taner Hype man & Announcer: John Potito
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja 01.05.2024 40:33
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jordan Carter Hype man & Announcer: John Potito
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft 22.04.2024 42:08
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Adam Fishman Hype man & Announcer: John Potito
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball 16.04.2024 25:19
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Noah Tucker Hype man & Announcer: John Potito
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader 08.04.2024 46:54
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jim Nichols Hype man & Announcer: John Potito
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize 01.04.2024 43:48
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Guy Yalif Hype man & Announcer: John Potito
#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s 25.03.2024 35:29
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Krystie Capobianco Hype man & Announcer: John Potito
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane 18.03.2024 40:02
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jimmy Kim Hype man & Announcer: John Potito
#31 Commerce Content and Beyond, Leilani Han, Wirecutter 12.03.2024 48:10
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Leilani Han Hype man & Announcer: John Potito
#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics 05.03.2024 42:56
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Scott Jablonski Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 Scott Jablonski: Guest Intro 01:14 NBA: Exciting Challenges 03:18 From Fan to Pro: Insights 0...
#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios 27.02.2024 49:12
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Matthew Gattozzi Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 E-commerce Growth Excitement 01:54 Understanding Customer Motivations 03:25 Strategy: Keep I...
#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio 20.02.2024 35:28
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Bobby Callaghan Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:45 Excitement for email and SMS 01:36 Retention marketing deep dive 03:16 Right message, right t...
#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc. 13.02.2024 45:55
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Tamara Adlin Hype man & Announcer: John Potito Timestamps: 00:00 Introduction 01:07 Tamara Adlin, expert in user experience, introduced 02:00 Defining affiliate marketing and perf...
#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap 06.02.2024 51:30
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Chase Mohseni Hype man & Announcer: John Potito Timestamps: 00:06 Introduction to Always Be Testing podcast 02:05 Exploring the concept of a "vibe check" 06:05 Trusting gut instinc...
#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio 30.01.2024 35:03
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Lauren Nemeth Hype man & Announcer: John Potito Timestamps: 00:06 Welcoming Lauren Nemeth 00:46 Media perceptions 01:44 Explaining Twilio's business 03:05 Twilio's diverse cliente...
#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact 23.01.2024 35:29
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Laura Press Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Laura Press introduction 01:23 Laura's industry insights 02:33 PXA's educational goals 04:27 Care...
#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard 16.01.2024 39:09
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Kalen Bushe Hype man & Announcer: John Potito Timestamps: 00:06 Meet the Hosts 00:47 Sales Background Insights 01:44 B2B SaaS Growth Tips 03:30 Marketing Benefits from Sales 04:52...
#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital 09.01.2024 43:51
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: David Rodnitzky Hype man & Announcer: John Potito Timestamps: 00:06 Meet David Rodnitsky 00:47 Past Collaborations Revisited 01:14 Yoga and Life Changes 02:37 PPC Discovery Journey...
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO 19.12.2023 49:59
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jon Blair Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:47 John Blair's introduction 01:44 John's finance background 04:54 D2C strategy at Guardian Bikes 06:4...
#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC 12.12.2023 33:21
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Amy Crider Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 01:20 Amy's marketing insights 02:31 Career journey unfolds 04:08 Handling global accounts 05:49 Balanci...
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