Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Tamara Adlin Hype man & Announcer: John Potito Timestamps: 00:00 Introduction  01:07 Tamara Adlin, expert in user experience, introduced 02:00 Defining affiliate marketing and perf...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Chase Mohseni Hype man & Announcer: John Potito Timestamps: 00:06 Introduction to Always Be Testing podcast 02:05 Exploring the concept of a "vibe check" 06:05 Trusting gut instinc...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Lauren Nemeth Hype man & Announcer: John Potito Timestamps: 00:06 Welcoming Lauren Nemeth 00:46 Media perceptions  01:44 Explaining Twilio's business 03:05 Twilio's diverse cliente...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Laura Press Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Laura Press introduction 01:23 Laura's industry insights 02:33 PXA's educational goals 04:27 Care...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Kalen Bushe Hype man & Announcer: John Potito Timestamps: 00:06 Meet the Hosts 00:47 Sales Background Insights 01:44 B2B SaaS Growth Tips 03:30 Marketing Benefits from Sales 04:52...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: David Rodnitzky Hype man & Announcer: John Potito Timestamps: 00:06 Meet David Rodnitsky 00:47 Past Collaborations Revisited 01:14 Yoga and Life Changes 02:37 PPC Discovery Journey...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jon Blair Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:47 John Blair's introduction 01:44 John's finance background 04:54 D2C strategy at Guardian Bikes 06:4...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Amy Crider Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 01:20 Amy's marketing insights 02:31 Career journey unfolds 04:08 Handling global accounts 05:49 Balanci...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Patrick Moran Hype man & Announcer: John Potito Timestamps: 00:06 Podcast kickoff introduction 00:49 Casual football discussion 01:49 Patrick's marketing expertise 03:06 Growth mar...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Rabah Rahil Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Office vibes discussed 01:35 E-commerce journey begins 05:10 Insights on Instagram ads 09:09 Scal...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrew Covato Hype man & Announcer: John Potito Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has exp...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Dominic Williamson Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:50 Austin Events Buzz 01:58 Analytics Expert Intro 03:45 Geo-Level Targeting 05:49 Geo-Lev...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nicole Phillips Hype man & Announcer: John Potito Timestamps: 00:00 Introduction  01:06 Introducing CATCH: AI-powered product recommendation platform 06:42 Value proposition and...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: George Yuhba Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction 02:17 - Journey and Role of Affiliate Marketer George Yuhba 05:33 - Paylode: Publisher Developmen...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brian Marcus Hype man & Announcer: John Potito Timestamps: 00:00 Introduction  06:42 Brian Marcus' Experience in Affiliate Marketing 15:54 The Importance of Customer Focus in Ma...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Alexa Kilroy Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 01:44 Alexa's unconventional journey into marketing space 04:08 Buildi...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Chris Tradgett Hype man & Announcer: John Potito Timestamps: 00:06 Introduction: Tye De Grange and Chris Tradgett 01:24 Chris's background: Pub management to affiliate marketing...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Canice Murphy Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction to Always Be Testing podcast 04:03 - Explaining programmatic advertising and its advancements 07...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Graham Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 02:05 Graham's background in startups and marketing 07:09 Explaining...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tomas Saulsbury-Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Tomas 02:39 Overview of Commission Junction and its services 05:23 Importance of imple...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nick Harris Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 02:01 Nick Harris shares his career journey 06:30 Importance of a c...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brook Schaaf Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 01:19 Brooke's Background and Journey in Affiliate Marketing 04:04...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Weiss Hype man & Announcer: John Potito During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Jordan Koene Hype man & Announcer: John Potito Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO. How does AI power Search Engine Results Pages? Is...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tricia Meyer Hype man & Announcer: John Potito Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine R...