Always Be Testing

In this episode, we talk with Sid Nagpal , Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack’s four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, empha...

This podcast features Jennifer Rhima , Apollo's Partnerships Lead, discussing strategies for building and scaling B2B SaaS partner programs. She emphasizes enabling partners beyond acquisition, tracking activation metrics, fostering internal collaboration, and leveraging PRM tools like PartnerStack for scalability. Rhima highlights the value of different partner types, the importance of data analy...

In this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between...

🚀 In this episode of Always Be Testing , host Tye DeGrange sits down with Matt Hunter from impact.com and Philip Qiu from Henry Social to explore the future of AI, blockchain, and Web3 in partner marketing. Matt, a 25-year industry veteran, shares insights on innovations at impact.com, while Philip discusses his transition from VC to affiliate marketing and how Henry Social’s AI agents simplify s...

In this episode of Always Be Testing , host Tye DeGrange welcomes Dan Darcy, Chief Customer Officer at Qualified, for a deep dive into growth, performance marketing, and the evolving role of AI in sales and marketing. Dan shares insights from his time at Salesforce and how Qualified has transformed from a live chat tool into an AI-powered platform helping marketers convert website visitors into le...

We had an incredible conversation with Cornelius from Opinary, now part of Affinity, about the transformative power of AI in affiliate operations and the future of content monetization. 

In this episode of Always Be Testing , Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-focused strategies. He discusses balancing brand building with performance marketing, the rise of D2C, and the shift toward hybrid in-housing models. Ian also highlights media trust, influencer marketing, and the challenge of attracting top talent. T...

In this episode of Always Be Testing , I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today. We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consiste...

Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works closely with founders in software verticals such as consumer marketplace, fintech, SMB SaaS, enterprise SaaS, AI, and dev tools, but avoids hardware, DTC, biotech, and crypto sectors. Lerner highlights the importance of integrating product strategy, g...

In this episode of Always Be Testing , I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership . The discussion blends mar...

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing. 

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP o...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Tyler Calder Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Tyler Calder Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Famous Rhodes Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jake Schonberger Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Reagan Fry Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Richie Carreon Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Cristy Garcia Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Greg Rollett Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Emma Mondolino Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Ben Grynol Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Will Fraser Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Todd Crawford Hype man & Announcer: John Potito