Alloy Personal Training Business

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world. An interesting phenomenon taking place over the last couple of months  across  all industries is the great resignation. Some people might prefer to call it the great reshuffle. The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cad...

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur. Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful.  As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other...

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market.  This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training.  Coming out of Covid, many people understand that fitness...

When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions. All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom. From an organizational perspective, it helps keep everything running smo...

In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive. The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a b...

In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies. In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions...

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable. But to be successful and help more people, you have to have systems and processes dialed in. Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down. But lookin...

So you want to open and operate a gym but don’t know where to start… you are in the right place.  Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right. In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and t...

What makes a great Alloy fitness coach?  Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model. For one, this person must have a passion for fitness and a passion for helping people reach their health goals. Fitness as a career or business is very fulfilling because you actually see the difference you make in people's...

Happy New Year! We begin the new year on a high note here at Alloy Personal Training Franchise.  Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate. As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel t...

In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business. To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns. One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in...

Trust is the cornerstone upon which all other customer experiences are built on.  Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business.  High levels of trust will ensure the business continues to grow and vice versa.  In this episode, Rick was interviewed on another podcast about the suc...

Are fitness franchises a trend or a viable franchise opportunity? In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise. Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three yea...

In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business.  This is a simple exercise that will provide you with great insight into how to evaluate your teams. According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your...

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in. There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc.  Before investing in a fitness business, you have...

The Great Resignation is on. Millions of workers are abandoning their careers for better opportunities. But how did we get here?  Rick and Matt reckon that the Coronavirus pandemic has made people view job security in a whole new way. People now have this realization that a job previously considered safe can end abruptly. But just like in any crisis, there lies numerous opportunities that you can...

In the last two episodes, we talked about the franchisee's journey from purchase through 2-3 years after opening.  We went through all the peaks and valleys that a franchisee goes through and why we do everything in a systematic way.  One of the things we mentioned that happens in the corporate training week is role-playing.  Today, we build on that by discussing why this is important not only to...

In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate! Last week, we started the conversation on the franchise buyer journey. We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franc...

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs.  It is important that you, as a potential franchisee, understand this process and what to expect at every stage.  In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the...

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees. Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles. The franchise training takes place three months before the grand opening. Th...

Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too.  But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry.  Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide a...

In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills. Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choic...

In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective? We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and g...

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black. For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making...

Is a sweaty workout or an elevated heart rate indicative of a good exercise program? This is the question Rick and Matt answer in today's episode. Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs...