Alloy Personal Training Business

Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor.  It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them. In his book The Franchise E Factor , Greg Nathan, an Australian author, outlines 6 stages of franchise...

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it. Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits. As obvious as it may sound, one of the character traits is...

We have always found great wisdom and lessons from the stoics of a long time ago that remain relevant today. Some of these stoic tenets cross over to the business world. In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business. His writings, which he did f...

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based. A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business. EOS helps to build a better leadership...

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works. Applying this concept in entrepreneurship is essentially identify...

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023. Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession. The answer, as always, is it depends. For Alloy Personal Training, we have been in business for more t...

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success. Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them. A franch...

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success. One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at All...

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings. He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nut...

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity. More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, t...

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner. However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge. In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitnes...

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space. In today’s episode, we continue from number 15 to number 31. As much as these are hilarious takes from Rick and Matt, important business lessons can be learned. Running a business requires patience, effort, and great determination...

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space. But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good. But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business. With more than 3 million customers s...

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem. The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever. If you w...

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing. So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much. In this episode, Rick and Matt are going...

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “ right ” usually have something to gain financially. That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all. F...

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50 This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life. In this episode, Ric...

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast. But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business. However, disruption is not squirreled brain addition of things. It’s not pilling thin...

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover. To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career.  Meaning they will be here...

An entrepreneur is ultimately a problem solver at heart because to start and run a business, you have to first identify a problem in society and come up with a solution that you can then take to the market. So we can safely assume that problem-solving is inherent to all entrepreneurs. The paradox arises when our entrepreneurial instincts lead us to believe we can solve all problems in our business...

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle. Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business co...

Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business. The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed. In our case, o...

Last week in part 1 of this conversation, Rick and Rami began the conversation on what makes a successful presale. The first component was defining your why, which feeds into everything else you do. In this episode, we explore the other 2 components, which are organization and effort. Rami also shares his amazing stats from his presale that goes to show the level of organization he had in place an...

You’ve probably heard Rick talk about Rami in the last few episodes. Today, he is on the show to talk about the components of a successful presale. Rami broke all the records amongst our franchisees for a presale and has lots of information to share on how he approaches it to get those numbers. The first component is understanding your why. Why are you doing the presale, and what do you want to ge...

In this episode, Rick speaks with FranChoice franchise consultant Wes Barefoot. Wes describes the attributes of a good franchise candidate, his process for matching the candidate with the right franchise, and the right mindset for success as an entrepreneur. With the many franchise opportunities available today, a franchise consultant guides candidates to the one that is a perfect fit. Wes's proce...