Alloy Personal Training Business

In this episode, we will be discussing the KPIs (Key Performance Indicators) that are critical to the success of your business. Learning what to measure and knowing why it's important is all vital stuff. The knowledge, or the lack of it, can make or break your business. You can reverse engineer figures such as the number of leads, how many leads you got, how many of those leads you got to book to...

In this episode, we are discussing the most effective ways to evaluate the trainers on your staff. Evaluation time is an opportunity to tell them about the things they are doing well, and what they could start doing to add to that. How often should you review your coaches or your team? Should you do an annual review? Well, waiting a year until you do a sit-down with anybody on your team is way too...

In this episode, we share our seven core tenets for creating a great customer experience around your personal training sessions. Gestures like greeting your clients on their way in, and when they are finished with a session, don’t take much, but go a long way towards creating an awesome customer experience. In the personal training business, things are supposed to be more intimate and more persona...

In this episode, we are going to explore different types of reward systems and how they positively affect client retention. Rewards, both the structured ones and the ones that are personal and impromptu, go a long way in increasing customer engagement and driving the type of client behavior that you want to see. In concurrence with a set of principles laid out in a book we’ve read, we’ll be emphas...

A major challenge facing a gym owner or manager is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover. To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business and it will be a river for their career. Meaning, they wi...

The current landscape of the fitness industry, in particular, the personal training business models, is the topic of today's conversation. There's a lot of money in fitness right now, and the economy is doing really well - the industry is growing overall. But there’s a lot more competition in the market - one has got to be business-savvy to survive and thrive. We are giving you an overview of the...