All The Things

On this episode of "News+Views+To Dos," Robyn Addis, COO + CMBDO at LISI, is joined by Micheline Tang, Director of Communications at King & Spalding. Robyn and Micheline discuss strategic communications, how an integrated marketing department supports an omnichannel marketing strategy, and their thoughts on the future of legal marketing in a remote and digital world.

For a lot of firms, a website project is something they devote more time and resources to than any other marketing project. Therefore, you want to make sure you understand all of the nuances of developing a website that meets the specific needs of your firm. Our April "Ask Me Anything" episode dives into everything you want to know about website design and development. Join Taryn Elliott, Director...

Legal marketers from around the world came together in person for the 2022 LMA Annual Conference in Las Vegas. As we look back on the incredible experience we had, each of us came away with new ideas, opportunities, and insights. Join COO + CMBO Robyn Addis, Director of Client Strategy Kristyn Brophy, and Social Media + Marketing Manager Lauren Forbes for this episode of Three Things: What We Lear...

Join LISI's Director of Client Success + Marketing, Taryn Elliott, and Director of Client Strategy, Kristyn Brophy, as they dive into title tags and meta descriptions; the three necessary steps to succeed at S.E.O.; and how featured snippets can impact S.E.O.

Lost in a sea of digital marketing options? Not sure if organic or paid searches are working for you…or what that even means? We're here to help! Join LISI's Director of Marketing Technology + Operations, Dan Martin, and CEO and Founder, Jason Lisi, as they answer all your burning questions on this month's AMA: S.E.O. + S.E.M.!

Director of Client Success + Marketing, Taryn Elliott, sat down with Jaime Lira, Director of Marketing at Cohen & Malad, LLP, to follow up on their recent participation in the Legal Marketing Association (L.M.A.) Midwest Region program, "Set Yourself Up for Success: Tips on How to Manage the In-House and Agency Relationship." As moderator, Jaime did not get to answer her own questions - but she ge...

LISI's Director of Client Service + Marketing Rae Ritter sits down with Adrian Lürssen, Co-founder and Vice President of Strategic Development at JD Supra. They dive into the evolution of content generation – and how to harness the power of analytics to drive your marketing plans. They also touch on D.E.I., the signs of progress, and why we should be doing more.

Robyn Addis, COO + CMBDO, talks with Patrick Fuller, Vice President & General Manager, ALM Intelligence, on the latest episode of LISI's "All the Things" podcast. The duo share with us that one thing they didn't get to include on their recent presentation at ALM's Legalweek 2022 panel titled "Emerging Global Legal Markets."

Director of Client Success + Marketing, Taryn Elliot sat down with COO + CMBO, Robyn Addis, of Team LISI, to discuss Robyn's recent presentation at the Legal Marketing Association (LMA) Annual Conference: Blurring the Lines the Growing Importance of an Omnichannel Strategy. Robyn adds one (two) more thing that was not covered during the session at LMA.

COO + CMBO Robyn Addis sat down with the newest member of Team LISI, Dan Martin, Director of Marketing Technology + Operations. They discussed their love of all things data analytics, digital innovation, and the impact digital marketing will have on the legal industry.

Join LISI's Director of Client Strategy, Kristyn Brophy, and Social Media + Marketing Manager, Lauren Forbes, on this episode of Three Things, where they share three things you can be doing on social media right now to enhance your personal brand, grow your network, and create new business opportunities.

This month's One More Thing features long-time friend of LISI, Rob Kates, Executive Producer at Kates Media, as he chats with LISI COO+ CMBDO Robyn Addis about everything from how many camera bags he has accumulated during the pandemic, to the importance of having a well-optimized presence on YouTube.

We all know being inclusive in our digital marketing is important. But do we all know how to do it? What questions should we be asking ourselves before anything "goes out the door"? How do we select imagery that represents a diverse target market? What can we do on the back end of our website or social media posts to ensure they are accessible to everyone? Listen to this "Ask Me Anything" session...

Did you know that one in four Americans is living with some sort of disability? Whether it be blindness, hearing impairment, physical, cognitive or otherwise, 25% of the population has to figure out work arounds for daily life that work for them. And in a world where those disabilities are often overlooked or not considered when planning for meetings, events, digital media, and more, finding those...

Content is often the bedrock of a modern digital marketing strategy. On this episode of Three Things, LISI's Director of Client Success + Marketing, Taryn Elliott, shares three things you can do right now to produce more effective marketing content for your organization.

More and more, law firms of all sizes are choosing to outsource some or all of their legal marketing. As leaders in Outsourced Legal Marketing Services, the LISI team answers your questions about all things legal marketing outsourcing. Why might it make sense for your firm? How do you decide what to outsource and what to keep in house? How does it work? What's the best recipe for success? Kristyn...

2021 was, well, quite the year . . . Some of it was good, and some of it was not so good – but we learned a lot. One of the things we learned a lot about was content. We have big plans for content in 2022, and we covered All the Things as we kicked off our live streamed programming with "Three Things We Learned in 2021." The LISI team reflected on what had the most impact on us in 2021 and what we...

📣 Introducing: the LISI podcast. It is All the Things. Literally. That is what it is called. Because we plan to cover all things professional services marketing, leadership, and management related - and the day-to-day challenges along the way. Your time is valuable. We get that. Sometimes our podcast will be a quick hit of information. Other times we will dive in and explore a topic more deeply....