All The Things

Beth Henderson, Pro Bono Director for Microsoft, joins host Julie Owsik Ackerman as they discuss what it is to be an immigration lawyer, what she learned about immigration in places around the world, and Microsoft's incredible pro bono work with immigrant children.

Andrew Hutchinson, CEO at Databall, joins host Robyn Addis, COO+CMBDO at LISI, as they continue the conversation from their recent presentation at the LMA Northeast Region Conference in New York on October 20. Robyn and Andrew love getting nerdy about data and evangelizing how to make data the first step on your marketing infrastructure-building journey.

Scared about the robots taking your job? Jen Leonard joins Julie today and explains reasons why we can feel excited about the future of the legal industry. We discuss using human-centered design in the court system; Gen AI and its possibilities to expand access to justice, and her new venture, Creative Lawyers, where she works with leaders to help legal teams thrive in this ever evolving future.

In this episode of "One More Thing," we will examine how AI can enhance the creation of attorney bios and explore the associated risks. We will discuss best practices for optimizing lawyer profiles, including SEO tactics, reputation risk management, and accurate self-representation. Additionally, we will delve into the ways artificial intelligence can be utilized to craft high-quality bios and the...

In this week's "One More Thing" episode, get ready to explore the importance of meaningful data and its impact on executive decision-making, all while uncovering strategies for presenting digital analytics to law firm leadership in a compelling and influential manner.

On this week's episode of One More Thing, LISI COO+CMBDO Robyn Addis chats with Jessica Horowitz, Business Development & Events Specialist at Torkin Manes LLP in Toronto, Canada. Robyn and Jessica met for the first time this year at the LMA23 conference in Hollywood, Florida, and formed an instant bond. Which is a great reflection of the conference overall: a truly inclusive and connecting experie...

Women! Moms! Listen in as  Kristen Ferris , law firm partner and mother of three, joins host  Julie Owsik Ackerman  for Behind the Bio. They will discuss how experiences like a breast pump meltdown and a mistaken email forward helped Kristen succeed in the male-dominated space of corporate law.

We know that a social media presence is an important part of any law firm's successful marketing plans. But there is more to it than just LinkedIn. Facebook, Instagram, and Twitter are all different – and can all play an integral role in your marketing strategy. Join LISI's Lauren Forbes, Social Media + Marketing Manager, and Kristyn Brophy, Director of Client Strategy, as they dive into what you...

Nyssa Taylor, managing attorney for the New Jersey Innocence Project at Rutgers University, joins host  Julie Owsik Ackerman  for this month's episode of Behind the Bio. Each month, Julie interviews a different lawyer with an unusual career path to explore its turning points. In this episode, Nyssa and Julie discuss systemic injustice, and the progress Nyssa and many others are fighting to achieve...

Join LISI's Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of "Ask Me Anything," to discuss Google Analytics 4. They will cover topics like the differences between Google Analytics 4 and Universal Analytics, data collection methods, privacy implications, alternatives, and more.

Taryn Elliott, Director of Client Success and Marketing at LISI, and Rae Ritter, Director of Client Service + Marketing at LISI, dove into three of the things you should consider when spring cleaning your law firm's website. They shared some tips and tricks about spring cleaning your attorney bios, focusing on the industries you serve, and checking in on some of the overlooked areas - the footer,...

The inaugural #FollowFriday Conference was earlier this month and included a moderated discussion for mid-level professionals. Moderated by Ashely Gibbs (Director of Product Advisors at Litera), Emilia Levisay (Director of Client Value Engagement at Ballard Spahr) and Taryn Elliott (Director of Client Success + Marketing at LISI) participated in facilitated discussions with many of the conferences...

From litigator to . . . peacebuilder? Henry Yampolsky, joins host Julie Owsik Ackerman for this month's episode of our series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers.  In this episode, Jul...

Website projects are often one of the biggest marketing projects a law firm will undertake. But design trends and development technology are constantly changing. Add in everything you need to know about accessibility, SEO, mobile - all of the nuances to developing a website tailored to your law firm can be overwhelming. On this episode of "Ask Me Anything", Taryn Elliott, LISI's Director of Client...

By carefully considering the key elements of web design such as visuals, functionality, and usability, you can effectively create an engaging website that stands out from the crowd. But most law firms want their website to be modern and showcase the latest design trends, too. Listen as Taryn Elliott, LISI's Director of Client Success and Marketing, discusses three of the website design trends expe...

Rae Ritter, Director of Client Service + Marketing at LISI, recently presented "Your Website is Bad for Business: How Lack of Cross-Functional Collaboration Led to the Fail of Modern Law Firm Websites" for the LMA Mid-Atlantic Region. On this episode of One More Thing, she is joined by her co-presenters, Diana Lauritson, Senior Manager of Marketing and Business Development at Hogan Lovells LLP and...

Attorney and activist, Aarthi Manohar, joins host Julie Owsik Ackerman, writer/storyteller/lawyer, for this month's episode of our new series, Behind the Bio. Each month, Julie interviews a different lawyer to explore the many directions one can take after law school and learn more about the turning points that shaped these notable careers.   In this episode, Julie talks to Aarthi, an attorney at...

Podcasts have been exploding in popularity over the last few years - and law firms are starting to see the value in adding podcasts to their marketing mix. Join LISI's Director of Client Success and Marketing, Taryn Elliott, and Director of Marketing Technology + Operations, Dan Martin, as they answer all your questions about podcasts on this month's Ask Me Anything.

The #FollowFriday Conference is quickly approaching and that has the LISI team thinking of the Key Pillars of #FollowFriday. Join Taryn Elliott (Director of Client Success + Marketing), Ann Caskey (Legal Content Writer + Editor), and Rae Ritter (Director of Client Service + Marketing) as they discuss three of the pillars - collaboration, innovation, and support - and their importance in our profes...

Gina Furia Rubel, CEO and General Counsel of Furia Rubel Communications, joins host Robyn Addis, COO and CMBDO at LISI, to discuss their one key takeaway from the recent Marketing Partner Forum they attended as well as a look ahead for legal marketing in 2023.

LISI's Founder, Jason Lisi, joins host Julie Owsik Ackerman, Communications Manager + Legal Content Writer , for the first episode of our new series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers...

23 goals for 2023! While it may have been a beast to compile, LISI's CMO + CMBDO Robyn Addis pulled off another annual list of goals. In this "Ask Me Anything" episode, Robyn will sit down with Social Media + Marketing Manager Lauren Forbes to discuss how her annual list came about, which are her top three goals, and if she will continue this tradition.

LISI's CMO + CMBDO, Robyn Addis, recently published her annual list of goals -- 23 to be exact. Join Taryn Elliott, Director of Client Success and Marketing at LISI, as she dives deeper into three of the goals she had to Google to learn more about. In this episode, Taryn talks about having a stronger focus on environmental, social, and governance strategies (E.S.G), what it means to be a genuinflu...

For our last podcast episode 2022, we wanted to take the opportunity to reflect on the last 12 months and share that one more thing on our minds as we close out 2022 and prepare for 2023. We talk about goal setting, focusing on the client experience, creating a content machine, and the importance of tracking, understanding, and making decisions based on your analytics.