All The Things

We are turning the mic on the LISI team for a special holiday edition! This episode of Ask Me Anything is all about our favorite holiday traditions. Taryn Elliott is joined by Julie Ackerman, Kristyn Brophy, Ann Caskey, Lauren Forbes, Jovanna Hopkins, Lesley MacLean, Dan Martin, Rae Ritter, and Keith White as the team shares what makes the holidays special to us.

C ontent creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI's Director of Client Success + Marketing, Taryn Elliott, and Legal Writer + Content Editor, Ann Caskey, share three things they learned in 2022, as well as what they are embracing for 2023.

Laura Toledo, Director of Business Development and Marketing at Nilan Johnson Lewis and outgoing LMA Midwest Immediate Past President, joins host Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss her time serving on the LMA Midwest Region board. Laura and Taryn talk about developing leadership skills, making connections, and how hybrid work also led to hybrid legal marketin...

LISI's own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI's News + Views + To Dos series. Julie, a lawyer and writer, works with many of LISI's clients to create content that is simultaneously marketing-focused and legally-driven. She is uniquely qualified to discuss the importance of...

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?  This week's Ask Me Anything is all about Writing Marketing Content. Join Julie Ackerman , Communications Manager + Legal Content Writer, and Taryn Elliott , Director of Client Success + Marketing, as they answer all of your questions about how to produc...

The LMA Northeast conference is November 3 and 4 - and Bootcamp organizers Jennifer Manton, Managing Director, Chief Marketing and Business Development Officer at Kramer Levin,  and Deb Scaringi, Legal Marketing & Business Development Consultant at Scaringi Marketing,  join LISI's Director of Client Strategy Kristyn Brophy on this episode of One More Thing. They chat about how this year's bootcamp...

On this week's News + Views + To Do's, Robyn Addis is joined by friends, former colleagues, and  #FollowFriday  conference sponsors Melissa Prince and Emilia Levisay. Melissa is Chief Client Value and Innovation Officer at Ballard Spahr, and leads a team of more than 40 professionals across practice innovation, data and analytics, and client service. Emilia is the Director of Client Value Engageme...

It is 2022, let the robots do it!  Part of creating efficiencies in your marketing department is selecting and utilizing the right tools to streamline your law firm's marketing and business development operations. But with so many options, where do you start?  Join LISI's Director of Client Strategy Kristyn Brophy and Director of Marketing Technology + Operations Dan Martin for an "Ask Me Anything...

Social media is essential to your marketing strategy. Not only will it help gain exposure for your business, increase traffic to your website, but it will also generate conversation about your brand and services. In this Friday's "Three Things" livestream, Lauren Forbes, Social Media + Marketing Manager at LISI, is joined by LISI's Director of Client Strategy, Kristyn Brophy. They will discuss wha...

The always delightful Roy Sexton, Director of Marketing at Clark Hill Law, sat down with Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss what he hopes to accomplish during his term as the 2023 LMA International President. In this episode of "One More Thing," Roy and Taryn tackle a range of topics, from self-care to self-promotion.

Join Robyn Addis as she chats this week with CEO of Passle, James Barclay. James shares his insights on what he's seeing across the legal industry, as well as his prescription for how to stay ahead of the tide, especially going into a recession.

Creating a marketing plan and budget is one of the most important projects a marketer will undertake in a year. In this Three Things livestream, LISI's Director of Client Success + Marketing, Taryn Elliott, talks about aligning your budget with the firm's goals, knowing what success looks like, and understanding your previous expenses.

It is September and, at many law firms, that means that budget season is kicking off. Budgets, and the marketing plans that accompany them, lay that foundation for everything you will do in the coming year. Therefore, you want to make sure you understand all of the nuances of developing a budget that meets the specific needs of your firm. Robyn Addis, COO + CMBDO, and Kristyn Brophy, Director of C...

Taryn Elliott, Director of Client Success + Marketing, sat down with LISI's Director of Client Strategy, Kristyn Brophy, to discuss what you need to know when preparing to attend a conference or networking event. Kristyn explains why advanced planning is important and what you need to do before, during, and after an event to make it a networking success in this episode of One More Thing.

We all know that you can't track what you don't measure. And you can't judge the effectiveness of a marketing program without analytics. But with so much data available at our fingertips, it can be overwhelming figuring out the best way to track your K.P.I.s. Join LISI's Director of Marketing Technology + Operations, Dan Martin, and Director of Client Strategy, Kristyn Brophy, as they answer all y...

Host Taryn Elliott, LISI's Director of Client Success + Marketing, is joined by LISI's COO + CMBDO, Robyn Addis, in this installment of LISI's News + Views + To Dos series. On the other side of the microphone as a guest this time, Robyn shares how her passion project, #FollowFriday, developed and ultimately evolved into the upcoming #FollowFriday Conference, as well as her big goals for #FollowFri...

There are a myriad of considerations when it comes to designing and developing a new website. In this episode of LISI's Three Things, Rae Ritter, Director of Client Service + Marketing at LISI, is joined by LISI's Director of Client Success + Marketing, Taryn Elliott. They tackle the ways a firm's brand can help differentiate its website, the importance of considering both functionality and struct...

On this week's episode of One More Thing, Robyn Addis, chief operating officer and chief marketing and business development talks with Matt Parfitt, president at Cirrom and immediate past president of the Legal Marketing Association, Northeast Chapter. They dig into what's the one more thing he didn't think he had to say but actually did about being a part of the LMA leadership team. They also tal...

On this episode of News + Views + To Do's, Ann Caskey, LISI's Legal Writer + Content Editor, is joined by John McElroy, Head of Commercial Disputes & Partner at Hausfeld & Co LLP. They discuss the experience of being LGBTQ+ in law, the progress that is being made both in the US and the UK, and what law firms and individuals can do to improve inclusivity and encourage authenticity for the LGBTQ+ le...

Only 1% of LinkedIn's 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? It means that almost no one is leveraging the power of the network, so those who do have a platform with very little competition for attention. Establishing your personal brand on LinkedIn means completing your profile with your ideal client in mind, and esta...

Three Things | Digital Marketing for Law Firms by LISI

LISI's All the Things podcast was launched six months ago - and the team thought it would be a good time to discuss what we have learned so far. Director of Client Success + Marketing, Taryn Elliott, chats with Robyn Addis, COO + CMBDO at LISI, about what went right - and what didn't - and what the future holds for podcasting in this episode of One More Thing.

LISI Week, when we gather our remote team for several days of in-person strategy sessions, training, volunteering – and fun – is always some of the most impactful time we have during the year. The June 2022 LISI Week was no different. Host Lauren Forbes, LISI's Social Media + Marketing Manager, chats with Keith White, Chief Development Specialist, and Ann Caskey, Legal Writer + Content Editor, abo...

While six months may seem a bit too far off to start thinking about your firm's holiday card, December will be here before you know it. Our June "Ask Me Anything" dives into everything you want to know about holiday cards for your firm. Join Taryn Elliott, Director of Client Success + Marketing, and Kristyn Brophy, Director of Client Strategy, as they answer your questions on this topic.

LISI's Director of Client Strategy Kristyn Brophy is joined by Kris Butler, Sr. Program Manager for Career Development at Holland & Knight LLP. The two recently shared the stage for a Boston Bar Association webinar "How to Advocate for Yourself in a Performance Review," where they shared how to market accomplishments and put your best foot forward during the performance review process.