AI: Voice or Victim?

25 years in European banking gave Jürgen Richter a front-row seat to why AI adoption fails - and what it actually takes to get it right. In this episode, he joins Erica Rooney and Greg Boone to break down the real reasons 95% of AI pilots don't work (hint: you're stacking AI on broken processes), why the perfectionism trap is just as dangerous as moving too fast, and what the human workplace looks...

What does artificial intelligence mean for the future of cities, buildings, infrastructure, and investment? In this episode of AI: Voice or Victim, hosts Greg Boone and Erica Rooney sit down with Judyta Sawicka from Echo Investment S.A. for a global conversation about AI adoption, leadership, digital transformation, and the future of real estate. Judyta shares how her background in law, finance, i...

What happens when two marketers, technologists, and entrepreneurs sit down to talk honestly about AI, creativity, branding, and the future of work? In this episode of AI: Voice or Victim, Greg Boone sits down with Aaron Mazze (inveniv.com) for a wide-ranging conversation about the collision of AI, marketing, human connection, and innovation. From Greg’s journey through IBM, entrepreneurship, and n...

What happens when startups stop treating AI as a tool—and start building with it at the core? Greg Boone sits down with Arnaud Frade—executive leader, innovator, and author of The Sentient Startup—to unpack what it really means to build an AI-native business in today’s rapidly shifting landscape. This isn’t another surface-level conversation about automation or productivity hacks. Arnaud challenge...

If your AI inputs look like everyone else's, your outputs will too. And in a market where AI is accelerating everything from outbound campaigns to hiring decisions, sounding like everyone else is no longer a neutral outcome. It's a competitive liability. Greg Boone sits down with Brett Berhoff, Founder and CEO of Strategy.xyz and a Bay Area-based business strategist and AI advisor, for a candid co...

What if the biggest barrier to using AI isn’t skill… it’s confidence? In this solo episode, Erica Rooney gets real about the hesitation so many people feel around AI and why that fear is costing you more than you think. From imposter syndrome to the myth that “AI is cheating,” she breaks down what’s actually holding people back and how to move forward without needing to become “a tech person.” Thi...

There’s a lot of noise around AI right now. Tools, demos, promises. But when it comes to actually building something that works, most companies hit a wall. In this episode of AI: Voice or Victim, Greg Boone sits down with Kerry Prince to talk about what it really takes to move from AI curiosity to real execution. This is a builder’s conversation. Less hype, more reality. Kerry brings a grounded pe...

AI feels new. It isn’t. In this episode of AI: Voice or Victim , Erica Rooney sits down with Walk West Director of Client Services Susie Tunnicliffe to talk about how AI is showing up in real work environments right now. Susie breaks down how her team is using AI across client services, from research and competitive analysis to QA testing and business development. She also explains why most people...

What if AI didn’t just help you move faster—but helped you feel more grounded? Live from MIT at the AI Powered Women Conference, Erica sits down with Tara Ryan, co-founder and CEO of Confidante, an AI-powered emotional support and coaching platform designed specifically for mothers. Tara isn’t building another productivity tool. She’s building mother-centered AI—technology that helps women pause,...

If you're building, buying, or implementing AI systems, you need to understand this: accessibility isn't an add-on. It's a design decision that determines who gets included and who gets left out. In this episode of AI: Voice or Victim, host Erica Rooney sits down with Joe Devon, founder of A11y Audits and co-creator of Global Accessibility Awareness Day (GAAD). Joe has spent his career making the...

What happens when AI turns your entire team into generalists? And what does that mean for how organizations hire, promote, and build teams? In this episode, Greg Boone sits down with Alec Coughlin to unpack how AI is reshaping not just tools, but entire workflows, organizational structures, and what it means to be employable. This is not a conversation about prompt tips or productivity hacks. This...

Search is broken. Email is harder. Paid ads cost more. Lead flow is drying up across the board—and most marketers are still playing by the old rules. In this episode of AI: Voice or Victim, Greg Boone sits down with Marc Sirkin, former CEO of Third Door Media, and Chris Long, co-founder of Nectiv and SEO strategist behind brands like Adobe and Amazon. Together, they dissect the lead flow crisis fa...

For the first time in history, young people aren't the early adopters. And that's a problem. Recorded live at MIT during the AI Powered Women Conference, this episode features Caren Cioffi, CEO and founder of Agenda Hero, an AI platform that eliminates manual calendar work. But this conversation goes far beyond productivity tools. Caren reveals a troubling trend: Gen Z and Gen Alpha students are b...

What’s the difference between AI literacy and AI fluency - and why does it matter for leaders right now? Recorded live at MIT during the AI Powered Women Conference, this episode of AI: Voice or Victim breaks down why understanding AI tools is no longer enough. Erica Rooney was joined by Elena Alikhachkina, a global technology and data leader with over 25 years of experience across companies like...

Molly Mae Potter has lived more careers than most of us could squeeze into a lifetime: Air Force flight test engineer in the back of an F-16, tech executive fixing organizational chaos, and now a security and compliance leader helping companies survive the wild west of AI. And she’ll be the first to tell you—none of us are fully prepared for what’s coming. Recorded live at the AI Powered Women Con...

Marketing is in freefall. Search traffic is tanking. Cold email is useless. Paid media costs keep climbing. The playbook everyone relied on no longer works. Today’s guest, Marc Sirkin, Founder and Principal of Marc Sirkin Consulting and former CEO of Third Door Media (Semrush), breaks down what’s really happening. Marc joins Greg Boone for a straight talk conversation about how AI has already resh...

When a group of powerhouse women at the MIT AI-Powered Women Conference asked ChatGPT one simple question, “What do you think I look like?”  the results were… revealing. And not in a good way. In this live episode from Boston, we sit down with Siri Swahari, Vice President & Partner at CGI, to unpack what happened that night, why AI keeps defaulting to the same stale stereotypes, and how leader...

AI is reshaping every job, every industry, and every leadership team — but most organizations still don’t know how to adopt it without causing chaos. In this episode, we sit down with Angela Liu (Founder & CEO, Ikaru Consulting) and Tom Simon (Growth Architect, Walk West) to cut through the noise and get real about what AI adoption looks like inside actual companies. We get into the hard parts...

From Boston’s financial and tech corridor , Fidelity’s Pooja Basu , VP of Data Platforms, joins hosts Erica Rooney and Greg Boone to talk about what every company needs before diving into AI: clean, accurate data. Speaking live from the AI Powered Women Conference at MIT in Cambridge, Massachusetts , Pooja explains why data governance is the real foundation of AI innovation—and how organizations c...

How do you lead when the rules of work are being rewritten by AI? What does leadership look like when AI automates nearly everything...but empathy, creativity, and connection still set you apart? Live from the AI-Powered Women Conference at MIT , hosts Erica Rooney and Greg Boone (AISerious™) sit down with Jennie Blumenthal, CEO & Founder of Corporate Rehab Leadership , to explore how leaders...

Women hold just 22% of AI roles globally — and if we don’t change that now, the gender and leadership gap will only grow. In this powerful conversation recorded live at the AI-Powered Women Conference at MIT , Erica Rooney and Greg Boone sit down with Victoria Vojnovich , HR leader, tech exec, and lifelong learner completing her PhD in adult education, to talk about what it really takes to get mor...

Former MarTech CEO Marc Sirkin explains how Google’s AI Overviews are rewriting the rules of discoverability. AI isn’t the future—it’s here. And if you’re still running your marketing playbook like it’s 2019, you might already be invisible. In this episode of AI: Voice or Victim , host Greg Boone sits down with Marc Sirkin , former President and CEO of Third Door Media (Search Engine Land and MarT...

What happens when neuroscience meets branding—and AI joins the team? At the AI-Powered Women’s Conference, host Erica Rooney sits down with Dana Cox, founder of Humanitiv , a human-centered design studio that blends neuroscience, social science, and artificial intelligence to build brands people actually remember and trust. Dana shares how she went from architect to design leader, why understandin...

As AI-powered search transforms how people discover information, the rules of digital marketing are being rewritten in real time. In this episode of AI: Voice or Victim , Greg Boone sits down with Michelle Hawley , Editorial Director at Simpler Media Group and host of CMO Circle , live from the AI4 Conference in Las Vegas. Together, they unpack the rise of AI overviews , the fading reliability of...

Greg Boone sits down with Mark Bavisotto , Co-Founder and Chief Growth Officer at KaGen , to unpack what actually works when you’re selling, buying, or building enterprise AI right now. Live from AI4 Las Vegas, we get real about the “agents-for-everything” buzz, why wrappers won’t win, and how to turn pilots into production with measurable ROI. Mark shares KaGen’s playbook across GTM, pricing, sec...