Walk West
AI: Voice or Victim?
A podcast that explores how AI is transforming careers, businesses, and industries. Hosts Greg Boone and Erica Rooney deliver real-world use cases and actionable AI strategies to help professionals stay ahead of the curve. Learn more about your hosts:Erica Rooney, author of The AI Gap: Women, AI, and the Next Great Leap ForwardGreg Boone, author of AI at the Speed of Trust (available for pre-order)
Where to listen?
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Episodes
What Is the Lead Flow Crisis in AI Search and How Can Businesses Survive It 24.09.2025 31:18
Google’s shift to AI Overviews has quietly triggered what Greg Boone calls the Lead Flow Crisis—a seismic change in how businesses generate traffic, leads, and growth. In this special episode of AI: Voice or Victim, Erica Rooney flips the script and puts Greg in the hot seat. Together, they break down what the crisis really means, why traditional SEO is no longer enough, and how leaders can adapt...
How SMBs Win With AI: Josh Giron on AI Calling, Agents, and Operations 17.09.2025 47:09
Small businesses can beat bigger competitors with practical AI. In this episode, engineer and operator Josh Giron shows how to turn messy “tribal knowledge” into clean SOPs, spin up AI voice agents for calling and qualification, and plug AI into sales ops for enrichment and outbound. If you want fewer manual tasks, more booked meetings, and predictable processes, this one’s for you. What you’ll le...
Jesse Lipson on Scaling Relationships with AI 10.09.2025 43:40
What does it take to build companies that last in the age of AI? In this episode of AI: Voice or Victim, hosts Erica Rooney and Greg Boone sit down with Jesse Lipson, founder of ShareFile and now CEO of Levitate, a marketing software helping over 7,000 small businesses strengthen client relationships with AI. Jesse shares lessons from launching ShareFile at the dawn of the cloud era, why competing...
HubSpot Inbound 2025: How AI & Breeze Are Changing Marketing with Tom Simon 03.09.2025 39:10
This week on AI: Voice or Victim , Greg Boone is joined by Walk West colleague and growth architect Tom Simon to break down what’s happening at the HubSpot Inbound Conference in San Francisco. From AI-powered lead generation to hyper-personalized customer journeys, Tom shares how HubSpot’s new Breeze AI is reshaping sales and marketing—and what it means for businesses navigating the lead flow cris...
AI, Storytelling & UX: How IBM is Designing Human-Centered Experiences 27.08.2025 54:25
AI isn’t just changing how we work—it’s reshaping how people discover, connect, and engage with brands. In this episode of AI: Voice or Victim , Greg Boone sits down with Amanda Downie (content strategist at IBM, with a performing arts background) and Todd Cramer (UX design and research leader at IBM) to explore the intersection of storytelling, design, and AI. Together, they unpack: How AI is tra...
AI at Work: Fractional Talent & the Future of Leadership 20.08.2025 49:14
AI isn’t the future—it’s here. But how do leaders and teams actually adapt without losing sight of people, purpose, and creativity? In this episode of AI: Voice or Victim, hosts Erica Rooney and Greg Boone (AISerious™) sit down with Kate Lewis and Kendra Whitney with FractionalTalent.io to talk about: Why the “AI Curious” vs. “AI Serious” mindset matters for organizations How fractional talent is...
From 40 to 15 Hours: How Ashley Gross Built a $100M AI Playbook 13.08.2025 48:45
When Ashley Gross discovered generative AI, she didn’t just save time—she rewrote the rules of work. In this episode, the founder and CEO of AI Workforce Alliance shares how she slashed her workweek from 40 hours to 15 without sacrificing results, generated over $100M in pipeline for clients, and created the AI Impact Alignment Method to turn experimentation into execution. Greg and Erica dive dee...
How AI in Healthcare Can Save Time, Reduce Bias, and Bring Back the Joy 06.08.2025 49:15
Confused by how AI actually works in healthcare—or worried it’s going to replace your job? You’re not alone. In this episode of AI: Voice or Victim , we bring in a guest who’s been on every side of the healthcare system: nurse, techie, strategist, C-suite executive, and now AI transformation leader. Stacy Olinger breaks it all down in a way that’s practical, human-centered, and urgent. You’ll lear...
How to Stay Human and Relevant in the AI Age Without Being an Expert with Anne Gary 30.07.2025 49:28
You don’t have to be an AI expert to be part of the conversation. In fact, showing up with questions—and a willingness to learn—might just be your biggest advantage. In this episode of AI: Voice or Victim , we talk with healthcare professional Anne Gary, who works face-to-face with Medicare members every day. Anne brings a refreshing and relatable perspective to the AI discussion—one that’s rooted...
The Future of AI Needs Women with Felicia Newhouse 23.07.2025 46:50
AI is moving fast—but if women don't claim their seat at the table, they risk being left out of one of the most transformational shifts in human history. In this powerful episode, Dr. Felicia Newhouse joins Erica Rooney and Greg Boone to share the vision behind the AI Powered Women Conference at MIT. From the importance of upskilling non-technical leaders to the intersection of emotional intellige...
How to Build an AI-First Business with Alec Coughlin 16.07.2025 57:23
If you’re feeling behind on AI — this episode will get you caught up and give you a plan. Whether you lead a team, a business, or just your own workload, Alec Coughlin shares a clear and energizing roadmap for what it actually takes to adopt AI at scale — ethically, practically, and strategically . You’ll learn: The 3 things every AI rollout needs to succeed How to build psychological safety so te...
No Camera, No Problem: How to Scale Video Content with AI Clones with Austin Armstrong 09.07.2025 42:14
Imagine cloning yourself—digitally—and letting that version do all the content creation while you sleep. That’s not science fiction. That’s what Austin Armstrong is building. In this episode of AI: Voice or Victim , Erica Rooney and Greg Boone sit down with Austin Armstrong , CEO of Syllaby , a platform helping everyday people create faceless videos, AI avatars, and fully-automated content with ju...
Building an AI-Ready Organization with ConnXions CEO Jason Johns 02.07.2025 47:35
AI isn’t optional anymore — it’s mission-critical. But how do leaders move beyond the buzzwords and actually adopt AI in a way that drives real business outcomes? In this episode of AI: Voice or Victim , hosts Erica Rooney and Greg Boone (aka AISerious™) sit down with Jason Johns , CEO of ConnXions, an AI-powered sourcing and procurement platform. Jason has spent decades in emerging tech, from ope...
How One Filmmaker Uses AI to Save Time and Spark Innovation with Eric Levy 25.06.2025 45:56
What if you could automate your most tedious tasks—without writing a single line of code? That’s exactly what Eric Levy is doing. In this episode, we sit down with the creative entrepreneur behind Clean Plate FX to explore how AI tools like Claude and Cursor are helping him save time, reduce errors, and unlock new revenue streams—without replacing people, just replacing pain points. Eric’s not a t...
AI Is Here. Now What? Change Expert Dana Peebles Has a Plan. 18.06.2025 50:01
Feeling AI-anxious? You're not alone—and you're not stuck. In this episode of AI: Voice or Victim , hosts Erica Rooney and Greg Boone sit down with Dana Peebles —President of Baystone Transformation Group , former AVP of Change Management at Duke Health, and a true master of helping people embrace uncertainty and thrive through change. Whether you're leading a team or just trying to keep up with r...
Tony Ferreira on AI for the Blue-Collar Workforce 11.06.2025 53:32
Today on AI: Voice or Victim , we’re busting the myth that AI is only for tech companies and Silicon Valley startups. Tony Ferreira—digital transformation expert and VP at Ranch Group—is here to show us how AI is revolutionizing traditional industries, from HVAC and plumbing to electrical services. We explore: How AI is helping technicians troubleshoot in real-time with nothing more than a photo W...
Human-Centered AI: Productivity Without Losing Our Humanity with Sharman Ghio 28.05.2025 42:26
Why does AI feel so threatening—especially in the workplace? In this episode of AI: Voice or Victim , Erica Rooney and Greg Boone sit down with Sharman Ghio, a seasoned marketing leader and workplace wellness advocate. Together, they explore how companies can adopt AI without losing their soul. Sharman shares practical strategies for integrating AI in a way that empowers people rather than replace...
AI’s Quiet Revolution in the Supply Chain 21.05.2025 48:00
Today on AI: Voice or Victim , we talk to Chris Andrassy , co-founder and CEO of Astral Insights , an AI enablement firm helping Fortune 500 companies modernize their supply chains. From spreadsheets to smart assistants, Chris walks us through how AI is actually being deployed—not just theorized—to streamline operations, enhance forecasting, and preserve institutional knowledge on the factory floo...
Bias in the Machine: Jackie Ferguson on Inclusion, Empathy & AI 14.05.2025 37:15
Jackie Ferguson is no stranger to transformative conversations. As co-founder of The Diversity Movement and host of the Diversity: Beyond the Checkbox podcast, she’s helped redefine what inclusive leadership looks like in the modern workplace. But what happens when that workplace is powered by artificial intelligence? In this episode of AI: Voice or Victim , hosts Greg Boone and Erica Rooney sit d...
AI Has Been Here All Along: Fadi Hindi LIVE at CED 2025 07.05.2025 58:36
AI isn’t new—it’s been here for a while. So why are so many businesses still stuck on the sidelines? Recorded LIVE at CED Venture Connect 2025 in Raleigh, NC, this episode features Fadi Hindi—AI transformation advisor, professor, and digital twin pioneer. Fadi has been working in AI since the late ’80s, and he joins hosts Erica Rooney and Greg Boone (aka AISerious™) to break down what’s holding co...
Authenticity Over Algorithms: How AI Can Still Feel Human with Runbin Dong 30.04.2025 1:02:26
Runbin Dong , founder and CEO of Scale Social AI, joins AI: Voice or Victim to share his inspiring journey from a family restaurant to founding a tech company redefining marketing for small businesses. In a world increasingly saturated with AI-generated noise, Runbin explains how true growth today depends on human connection — not just automation. He shares how Scale Social AI empowers small busin...
Adapt or Be Replaced: What AI Means for Your Job, Your Team, and Your Future 23.04.2025 46:04
If AI can do your job faster and cheaper—what's stopping it from replacing you? In this episode of AI: Voice or Victim? , hosts Greg Boone and Erica Rooney answer that question as they reconnect with longtime colleague and web applications expert John Zeren to explore how AI is disrupting the workplace, and what smart professionals and companies are doing about it. From real stories of job loss du...
AI as Your New Thought Partner: Creativity, Strategy & the Future of Work with Dan Chuparkoff 16.04.2025 46:36
In this energizing episode of AI: Voice or Victim? , hosts Greg Boone and Erica Rooney sit down with global AI speaker and tech veteran Dan Chuparkoff for a deep dive into how AI is reshaping creativity, leadership, and decision-making. Dan breaks down why AI won’t steal your job, but it might expose how inefficiently you work and why leaders need to stop fearing AI and start experimenting with it...
The Truth About AI & Job Security With Loren Greiff 09.04.2025 55:18
Is AI making you obsolete, or is it your secret weapon for career success? In the premiere episode of AI: Voice or Victim?, Greg Boone, marketing executive and AI strategist, and author, speaker, and gender equality advocate, Erica Rooney dive into the AI revolution with career strategist Loren Greiff. They expose the truth behind the “overqualified” label and reveal how professionals over 40 can...
Welcome to AI:Voice Or Victim? 21.03.2025 1:02
AI isn’t coming—it’s already here. In this trailer for AI: Voice or Victim? , hosts Greg Boone, marketing executive and AI strategist, and Erica Rooney, author, speaker, and gender equality advocate, introduce a bold new show that explores how AI is transforming the way we work, lead, and grow. Whether you're AI-curious or AI-serious, get ready for real-world insights, expert interviews, and actio...
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