Shen Xu

AI Visibility Brief

Technology EN ↓ 2 episodes

AI Visibility Brief explores emerging ideas in AI search, agentic systems, digital visibility, and AI-mediated decision making. The show covers topics such as SEO, GEO, Agentic Search Optimization (ASO), AI agents, recommendation systems, and the future of how information is discovered, evaluated, and selected. Hosted by Shen Xu, researcher, author, and digital marketing strategist.

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Author

Shen Xu

Episodes

Agentic Search Optimization (ASO): How AI Agents May Change Search, Visibility, Discovery, and Selection 29.05.2026 1:30

Episode Description What is Agentic Search Optimization (ASO)? As AI search, recommendation systems, and AI agents become increasingly involved in how information is discovered, evaluated, and selected, traditional visibility strategies may no longer be sufficient. While SEO focuses on search rankings and GEO focuses on AI-generated answers, a new question is emerging: How can brands, products, co...

From GEO to ASO: A New Idea in AI-Native Marketing 29.05.2026 0:37

In this short preview, we look at an emerging idea in AI-native marketing: Agentic Search Optimization, or ASO. The episode mentions a newly published Amazon book, Agentic Search Optimization by researcher and marketing strategist Shen Xu, and explores how digital visibility may shift from being found or cited to being selected by AI agents. Topics include SEO, GEO, AI agents, AI search, recommend...