AI Visibility Brief

Episode Description What is Agentic Search Optimization (ASO)? As AI search, recommendation systems, and AI agents become increasingly involved in how information is discovered, evaluated, and selected, traditional visibility strategies may no longer be sufficient. While SEO focuses on search rankings and GEO focuses on AI-generated answers, a new question is emerging: How can brands, products, co...

In this short preview, we look at an emerging idea in AI-native marketing: Agentic Search Optimization, or ASO. The episode mentions a newly published Amazon book, Agentic Search Optimization by researcher and marketing strategist Shen Xu, and explores how digital visibility may shift from being found or cited to being selected by AI agents. Topics include SEO, GEO, AI agents, AI search, recommend...