AI Marketing Transformation

Join us for a compelling conversation about how AI and technology are forcing a structural reset in the marketing agency industry with Ivan Fernandez, a marketing strategist, transformation consultant, and M&A advisor with more than 20 years of experience across global agencies, consultancies, and growth-focused organizations. Ivan has worked with companies including MediaCom and VML, and toda...

Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technology, and AI transformation, as she shares the realities of leading creative AI transformation at a global scale across some of the world's most iconic consumer brands. Having supported Nestlé, Adid...

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful convergence of two transformational technologies reshaping business and society. With over 20 years of experience advising businesses, governments, and financial institutions across the Middle East and g...

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of  Dominate AI Before It Dominates You  — breaks down exactly where most businesses are getting AI wrong and what to do instead. From the four levels of AI adoption (most companies are stuck at level one) to why small companies have a real shot at outpacing giants right now, this conversation is as practical as...

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted in product development, Fergus and his team build and deploy AI tools — including Assist, BrandCheck, Preflight, and Wave — for enterprise clients like WPP, Google, and Toyota. Fergus shares hard-won...

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-founded since 1995, six published books including  Artificracia,  and over a decade advising 35+ global brands on AI transformation including  Keenfolks , David shares hard-won insights on what actual...

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-T Latam. With 17 years of experience across CPG and pharma industries, Elena shares how she's leading AI-driven marketing transformation through the PepsiCo-Unilever joint venture. In this episode, El...

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveals how AI is revolutionizing retail customer experience, personalization, and operational efficiency. What You'll Learn: 🔹 AI-Driven Customer Intelligence - How Walmart Canada uses sentiment a...

What if the key to AI success in banking isn't replacing humans—but amplifying them? Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexico, who's leading digital transformation for portfolios worth over $25 billion USD in one of the world's most regulated industries. Discover how banking is leveraging AI to achieve:* 85% automation of...

What if AI could predict when a patient will abandon their treatment before they even know it themselves? Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead for LATAM at Roche Pharmaceutical, who's pioneering AI-driven patient experiences that are transforming healthcare outcomes. Discover how the pharmaceutical industry is leveraging AI to achieve:...

Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's major financial institutions. With over 10 years of experience in digital transformation and executive education from Harvard Business School and Wharton, Alberto shares how banks are leveraging AI t...

Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging technologies, including robotics, intelligent automation, and artificial intelligence. In this episode, Roberto...

Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertising to AI-powered marketing transformation. Nathaniel reveals how his team revolutionized their approach, scaling from just 10 creative pieces per year to over 150 highly personalized campaigns. In this...

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid wor...

Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years. ⚡ What You'll Learn: The 2 fatal mistakes killing AI projects (and how to avoid them) "10K Threshold Poker" - align your team's expectations in minutes Why starting with $10K/year impact beats chasing million-dollar dream...

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half....

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically. Key highlights: Strategic Restraint Approach: Discover why the most...

Join host Miguel Machado in conversation with Georgina Dominguez , Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges. Key highlights: AI-Powered Efficiency : Disc...

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in market...

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide. Key highlights: Strategic Shift in Client Expectations: Discov...

Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic business. As a seasoned business strategist who led Sony's AI and robotics division in Europe, Nicolas shares invaluable insights on how AI agents are revolutionizing marketing in 2025. Key highlight...

Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased productivity by 300% using AI marketing tools and data analytics. Discover practical AI implementation strategies for content creation, audience engagement, and marketing automation in 2025. Key highligh...

Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO of Intel AI and former head of AI at S Bank, Dr. Chakraborty reveals breakthrough insights on autonomous AI agents and quantum computing applications for marketing. Key highlights: Autonomous AI Marke...

Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing. Key highlights: Business-First AI Implementation: Master the s...

In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns, implementing generative AI for content creation, and leveraging predictive analytics to transform customer jour...