Miguel Machado

AI Marketing Transformation

Business EN ↓ 28 episodes

Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

Author

Miguel Machado

Episodes

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt 12.12.2024 18:11

Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies. Key highlight...

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader 15.11.2024 27:34

Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing. Key highlights: AI Product...

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights 26.09.2024 30:38

In this episode, we’re thrilled to welcome Omar Carrión , the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America , overseeing some of the world’s most iconic brands, including Pringles , Zucaritas , and Cheez-It . Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova. Discover how Omar and his te...