AI Literacy for Entrepreneurs

This week Susan is joined by Colleen O'Connell-Campbell,  Wealth Advisor at RBC Dominion Securities, and host of 'I'm a millionaire. So, now what?' 🎙 Budweiser NFT sells out   If you've been wondering ' wassuuuuup ' with Budweiser lately, you'll be excited to hear that they've moved into the metaverse, releasing a brand new collection of limited edition digital art known as the 'Heritage Collectio...

In this episode arc, we're going to focus on some specific trends and learnings that you can take with you going into 2022 in your marketing. This is a significant inflexion point in the evolution of the way we communicate, market, and sell. Things have changed a lot during the pandemic with a whole new virtual world open.  The things we thought to be the vehicles or tools of marketing distributio...

Today we're extolling the virtues of a co-host format! Susan Diaz and Will Lamont have been the resident co-hosts of The 4am Report for 2.5 years and nearly 150 episodes! Typical episodes were either both of them with a guest, or the two of them presenting marketing advice in a teaching format.  And we think 150 is a good time to switch things up a little bit. So after Episode 150, we'll be moving...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?  This week Susan is joined by Jackie Porter,  award-winning financial planner who has been in the financial industry for the past 23 years serving thousands of families, established businesses, and professiona...

Let's talk about crisis communications. Pre-pandemic, it was the bastion of very large enterprise, with trained teams of PR leaders to man the desk. Post-pandemic, crisis communication is much more mainstream. We all navigate a time of tricky socio-political nuance that is the 2020s. How do you respond to social justice authentically as a business?  If you decide to speak, how do you not say the w...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?  This week Susan is joined by Angelique Binet,  social media marketing consultant specialized in paid traffic and client acquisition for 6-figure women entrepreneurs and founder of Social Media Love.   We're n...

Brands have been using stories to attract their audience and retain customers for centuries. At the same time, it's never been harder to be seen and heard as brands compete for attention in today's busy online channels (TMI much?). So, how should brands go about increasing their content publishing so that their audience finds and engages with their content?  In this Publishing Masterclass, your ho...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We may even ask you to join us on our weekly Linkedin Live chat show,  #ThirstyThursda...

Are you one of the many marketers and business owners who actively hate sales? If you're awkward or embarrassed about making a sale or closing a deal, or you regularly get ghosted as soon as you talk about pricing, you need this masterclass in sales planning. It'll help you align your 2022 sales plan with your marketing strategy so you can fulfill your brand's vision and get ahead of the unexpecte...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   This week Susan is joined by Wealth Coach Wendy Brookhouse of Blackstar Wealth.   We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We m...

If you are thinking of doing something for the year end, and haven't quite nailed it, now's the time.  Whether it's a report, or a workshop the best way to get it in the bag is to start with a recording to plan it.  Come behind the scenes with co-host Susan Diaz and Will Lamont as they plan c+p digitals year-end Marketing Thirst Awards In this power-packed 30 minute episode they walk you through H...

The year's end is nigh and most of us are thinking: Whaaaat just happened ? As 2022 looms before us like an Apocalypse horseman (Pestilence? Just kidding, we're not that dire), us marketers, CEOs and business owners need to think about strategic goal setting. This episode is all about helping you plan so you can get where you want your company or team to be in the next three years (instead of worr...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   This week Susan is joined by Workplace Wellness Consultant, Speaker, Published Writer, and Personal Trainer Lydia DiFrancesco, MBA. We're now taking story submissions. Hit reply and let us know your take on...

Let's talk about the death of the broadcast-only model; you need two-way communication to build relationships. This abridged episode (the CliffsNotes version) of 🎙 The 4am Report 🎙 is for busy marketers who need to free up ⏰ to plan and strategize. We share how the Anchor Theory of Content Marketing can help you foster two-way communication and contribute to your sales pipeline. First you need to...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We may even ask you to join us on our weekly Linkedin Live chat show,  #ThirstyThursda...

We hope you know we practice what we preach (by now!). We're repurposing some highlights from the show around how you can get explosive with your content – freeing you up for that all-important planning stuff as we roll into the fourth quarter and 2022 starts breathing down our necks🐲. Yes, this episode is about spinning your anchor content into as many pieces of content as you can👏 by reframing...

Attention thirsty readers everywhere!  Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We may even ask you to join us on our weekly Linkedin Live chat show,  #ThirstyThursda...

Are you falling out of love with your podcast because you're not seeing results or not using it to the full? Or maybe you're just bored of the same old, same old. In the words of Bobby McFerrin: 🎵Don't worry, be happy🎵, because we've got four plays to get your podcasting mojo back: Get your podcast seen and heard by integrating it on your website  Utilize good writing (and spin that podcast into...

Podcast Wars - The Next Great Podcast  iHeart Radio has launched a contest to find the best idea for a new podcast. Anyone can pitch their idea, and 10 semi-finalists will receive funding for a 10 minute pilot episode that will be voted on by people worldwide. The winner will get to work with the company to develop their show. Think your idea will be music to their ears? Better jump on it quick -...

We kid ye not. There really is an international "Talk like a Pirate Day" on the 19 th of September, so we decided to honour this as we introduce our latest episode of 🎙 The 4am Report 🎙 . Being the kind, caring and salty duo we are (self-titled of course), this episode shares the five things ye need for a successful podcast launch. Take a glimpse at what we discuss: Why ye need a solid content cal...

She. Was. 21.  If you're of a certain age, even if you're not  American, you most likely remember THE presidential scandal of the 90s and have heard of Monica Lewinski . Considered the home wrecker of the century, the then-21 year old's name was dragged through the mud after being groomed by a much older, powerful man, in a way that would be totally unacceptable these days.   Fast forward to now,...

Hey, content creator. This episode of 🎙 The 4am Report 🎙 we're telling you to: 🛑 Stop creating new content! 🛑 Yes, we know those words feel like a knife going into the creator's heart. It's controversial, it's hard-hitting, but ultimately, we just share a different, fun way to be creative. Learn all about the mixed-media artist metaphor and how it applies to you. And how repurposing is a bit lik...

Did somebody say podcast cohort? We were excited to hear the news that ABC announced that they're doing a special podcast series called Behind The Table, based on The View. They will have past View cohosts talking about their time on The View, with behind the scenes stories and the hosts spilling the tea on the many controversies over the years. Obviously ABC is doing this because we have recently...

So, you've got a podcast brand and you want to develop the visual side of it? On this episode of 🎙 The 4am Report 🎙 we share how you can grab your audience through your podcast promo visuals: Think beyond cover art – get tactical Use visual storytelling – and change it up often Keep your video on  🎧 Tune in for more! 🎧

With birthday boy Will off celebrating, Susan is joined this week by Global Marketing Director of Shared Services & Outsourcing Network (SSON), Dionne Vaz for this week's #ThirstList **** AirBnB and Afghanistan The news cycle has been heavy the last little while and we've seen individuals and brands reacting to the situation in Afghanistan. One of the companies that is really stepping up is AirBnB...