AI Literacy for Entrepreneurs

Today I want to focus on the seven factors of my podcast planning process. And you are welcome to, as Neil Patel says,  steal my process . In an ideal world, if you have less than 100 episodes, I suggest you go through this process once a quarter. As time goes on, this gets easier and easier and you can cut it down to a couple of times a year. Here are the seven factors to consider: ⭐️ Bandwidth...

I want to talk to you about how to decide when it's time to take a break on your podcast.  Often, people struggle with podcasting for a pretty key reason: bandwidth. When you're committing to your podcast, you're committing to a long term endeavour. In an ideal circumstance you're going to be doing this not just for months, but for years,. And that kind of consistency is what's going to get you to...

Today I'm going through how it is that you must specifically cater your podcast for your business goals, and  I've covered off the five types of business goals that this could be serving. 1) Selling a product 2) Selling high ticket services, or enterprise level deals  3) Partnerships, collaborations and recruitment 4) Funding 5) Fundraising We also talk about calendaring with intention Listen in!...

If you've been following along with this series (and we sure hope you have been), this is the final in a series or four emails on the subject of using your podcasts to up your publishing on your website. So far we've talked about the following: 1) Making it count in the writing medium , because that's what the search engine Gods recognize 2) Using different formats , and making sure that they're p...

So you want to be publishing way more on your website, and you want to use your podcast to accomplish that.   We've already covered how to uplevel podcast material to powerful writing, and we're not just talking show notes. We also tackled how to use different formats for publishing goals. Because a blog is not just written - a blog can mean any format, really.   So, finally, I want to talk about...

Do you find yourself in a situation where you're only publishing 1-2X a month, based solely on content that you're creating from scratch, like 500 word blog posts? Well, if you have a podcast - or if there's one on your horizon - you should really think about how the publishing possibilities stemming from a podcast can massively uplevel your website SEO. Last week we talked about how everything in...

Let's talk about how to up your publishing on your website, using a podcast, shall we? Here's what I often see: You have a podcast that you're regularly publishing. You're also creating material out of your podcast, likely for heavy social use. Good job 👏  Meanwhile, you're also offering blogs on your website that are often created from scratch. So what happens? Your blog publishing goals are not...

Has your webinar/bootcamp/masterclass stopped working as effectively as it once did?  Why? What has changed? These days people are stretched on a number of levels.  Nobody has the bandwidth to come to five or six hours of you telling them why you are the solution and thinly-veiled self-congratulatory sequences. People ALSO don't have the headspace to process a whole lot of information. And they ce...

Who remembers fireside chats?   Who remembers large scale events where it was all overwhelming and people were in all kinds of rooms?   But then you found this one space where people were having a fireside chat about a topic of interest when you went there, and it felt like some sort of respite from the rest of the chaos. With the loss of large scale events, to some degree we've lost the fireside...

Spring has sprung 🌷 And it brings with it a deeper dive into what you can do with a podcast, especially if you plan to stick around for 25 episodes or more, or already have over 25 episodes under your belt. Now you may wonder why I'm putting both of those into the same category. The reason is that there really are under 3 million podcasts in the world. And of all these,  only 7% of all podcasters...

Congratulations 🎉  You've stuck around for the third in a three-part arc about the types of episodes that you can employ for podcasting. Listen up especially carefully if podcasting is on your mandate for 2022 and you're trying to put together a plan!   We've talked about  teaching podcasts,  and  show-and-tell podcast episodes. And today we're discussing a method of podcasting that will probably...

This is the second in a three episode arc about the types of episodes that you can employ within podcasting. And these types of episodes will give the hero's journey a little bit of run for its money. If we're being honest, the hero's journey has been consistently executed by almost every podcaster BUT not everyone is an expert at drawing out that story, and it can get a little boring for listener...

Is wonderful Hero's Journey storytelling possible? Heck, yes. Does the average business podcaster know how to masterfully storytell by asking the right questions of a guest? I would argue not.  So in its place, what are the types of things that you can do? What is it other than the one-on-one interview style that you can think about to fill your podcasting calendar. There are three possibilities b...

Does looking into your podcast stats and seeing little numbers make you sad and stressed out?  Should you even care about the number of downloads and listens you get? Short answer, no.  To really get an idea of the effect your podcast is really having, we thought of a little model we like to call the domino effect.   Think of it like a line-up of dominoes - you knock over one piece, and then from...

Podcasting is changing at warp speed.  That said, there are some myths that you can safely dispel.  Podcasting is NOT over indexed. We are far from the oversaturation issues that you might read about in the headlines! When you compare podcasts to blogs and videos, you're at least 10, if not 100 times lower in terms of  market saturation.  YouTube has 50 million videos. There's really only 2 millio...

Joe Rogan, Spotify's million dollar baby There's just so much to say about the ongoing saga of what Spotify should be and is or isn't doing with Joe Rogan and his podcast The Misinformation Station The Joe Rogan Experience. Despite a few "Sorry, but..."s and the removal of 75-80 episodes containing inappropriate language, Joe is still on the air and Spotify has definitely taken sides. The silver l...

Last week we talked about how to take an episode and break it up into multiple smaller pieces - micro podcasts. So how do you spin that around and take a bunch of podcasts and consolidate them into larger pieces that convert? Combining four or five episodes into a monthly email Publishing a quarterly e-book or BOOK-book 📕 These tips and tricks have worked for us (our podcast is the gift that keep...

From 1 podcast episode, you should expect to mine no less than 10 pieces of content for distribution. This will multiply the reach of the average content calendar manifold.   What are the 10 pieces?    1 x blog post 3 x social posts (written - snippets of the blog post   ) 3 x social posts (visual cards - quote and visualization of key points) 1 x video promo (atleast) 1 x email (NOT a 'please lis...

This week Susan is joined by Andrew Jenkins, founder and CEO of Volterra and host of the Low Production High Value Show. What's hot this week?  Is Joe Rogan a public health menace? A recent open letter from scientists, public health professionals, and professors urged Spotify to take a stand against misinformation on Joe Rogan's hugely popular podcast. Joe's controversial guests, anti-vax rhetoric...

What makes someone actually get brave enough to rant about something?  And if the something you're ranting about is the workplace approach to diversity, does it get even more loaded as a subject?    Nita Tandon, Founder of Dalcini Stainless , award-winning sustainable housewares, is here for the inaugural issue of  'Founders Rant'.  What keeps her up at night is the one dimensional approach to div...

To kick off a fresh year's dishing sessions on marketing news, Susan is joined by mindset mentor and performance coach  Megan O'Neill . What's hot this week? 👇 New Day's Lyric One of our favourite rising stars, poet Amanda Gorman, made 2021 her own in a whirlwind of events from the US presidential inauguration, to the Met Gala, to the Superbowl, all while snagging a groundbreaking contract with E...

We've reached the end of 2021, yo.  The last few days of the year.  It's been a mixed bag for many people. That said, the one big thing that emerged this year is a deep need for self-care.  A deep need to renew, rejuvenate, take care of yourself, take care of your mind, your body, and your spirit.  In this episode, we have tips from three awesome specialists in the health and wellness space, who w...

This week, we round up the short episode-arc in which we're spotlighting trends that really dug deep roots into 2021, and will certainly be around to play with in 2022 and beyond.  Our source of input (delicious at that!) is our weekly live roundup of marketing news, which I co-host with various industry leaders on what's happening in the marketing world, and what we can learn from it. That live r...

We continue this mini episode-arc, focusing on some of the key themes that ruled this year on the marketing front, and will reign in 2022.  We draw your attention to 2 phenomena that are noteworthy, to inspire you as you head into a whole new year of marketing ahead of you. The first is #freebritney - keep reading!  The Free Britney movement was created by Britney Spears' fans.  What started as a...

We continue this week with our episode arc around what we can learn from winning examples of marketing in 2021 as we head into 2022.  The categories and channels of marketing have changed. Where's your innovation going to come from?  Today, we wanted to dive deeper into the subject of newsjacking. One of the things that has proved successful for brands over and over again during the pandemic is ne...