AI Literacy for Entrepreneurs

🌟 For the milestone 200th episode of The 4am Report, we're doing something extraordinary. Imagine if you could peek into the playbooks of some of the industry's leading minds on generative AI. Well, on this episode, you can! 🛠️ We've assembled six revenue leaders to each share one killer tip on leveraging AI in your marketing strategy: 1️⃣ Learn how top social media agency founder and University...

In this solo tactical episode, host Susan Diaz tackles a ubiquitous pain point for founders and marketers - email overload!  Susan shares an email management framework for leveraging generative AI (artificial intelligence) tools like ChatGPT to streamline your overflowing inbox. Listen in for 3 actionable strategies. Key takeaways in this episode:  ✅ How to use AI for routine email responses to s...

Welcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads.  We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive t...

Can artificial intelligence (AI) save small business owners 10s of hours a week just on marketing tasks? Yes! 😲 And that might just be the tip of the iceberg.  Welcome back to The 4am Report podcast. In this episode, join host Susan Diaz as she dissects how AI can help save small business owners and marketers significant time not just on marketing tasks like content creation, BUT ALSO on simplify...

In this episode of The 4am Report podcast, join host Susan Diaz as she welcomes Caroline Dunn, electrical engineer turned marketer, early adopter of artificial intelligence, and Vice President of Marketing at Wahsega. They delve into the fast-evolving world of artificial intelligence (AI) and its immense impact on marketing and communication strategies. 🎧 Listen in as they dish on:  🚀 Caroline's...

Welcome back to The 4am Report!  🎙️ On this podcast, since 2018 we've asked Founders and marketing leaders "what keeps you up at night?" And the answers range from funny, to relatable, to downright dystopian! In the current world, the number one answer to that question is: artificial intelligence.  Starting with this episode, The 4am Report is taking a thrilling turn as we dive into the world of A...

Welcome back to The 4am Report! 🔥 Unveiling the truth: 3 marketing lies founder-led brands need to unlearn 🔥 In today's episode, we're debunking three common lies that founder-led brands need to unlearn in their marketing. If you're looking to grow and succeed in the competitive marketing landscape we have in a recession, you'll want to listen to this episode. Host Susan Diaz dives deep into: 👶...

Welcome back to The 4am Report! Today I've curated and edited two in depth episodes on the topic of podcast hosting to create the ultimate podcast hosting guide. This is required listening for anyone who plans to run or guest on a podcast. Listen to this masterclass episode learn: 💪Why hosting a podcast is not only a hard job but is also a crucial market facing role that requires the right skills...

Welcome to The 4am Report! You've joined me as I round out the second part of a  2-part mini series where I teach B2B service founders, and content marketers, in detail, about the 'why' and 'how' of content audits in a recession.  In this episode, I'll focus specifically on "the how"; how to make it easy on yourself if you are doing a large-scale audit without the use of a cumbersome and snooze-in...

Hello and welcome back to The 4am Report! Today I'm kicking off a 2-parter where we will talk, in detail, about content audits.  The why, the how, AND the hacks to make it easy on yourself if you are doing a large-scale audit that covers over 100 pieces of content. In the first part, we'll dive into 3 specific reasons why you need to prioritize a content audit in a recession. Here's a sneak peek...

 💫The 4am Report 💫 is back with another drop. In this episode, your host Susan Diaz, is breaking down something that keeps a lot of small business founders up at night. Revenue through the recession.  Susan covers  💡 The need for service-based small businesses to be bold and lean into their agility and ability to pivot  💡 What is a "revenue marketing advisory board" and why you need one as a s...

Welcome back to 💫 The 4am Report 💫 where your host Susan Diaz, sits down Dr. Jim Kanichirayil, self-described "professional megaphone", focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech.  In this episode Susan and Dr Jim dive deep into something that keeps a LOT of people up at night, particularly in a recession. It's potentially one of the top...

Welcome back to 💫The 4 AM Report 💫 In this episode the one piece of tech that's on the mind of a majority of the people in the online business world. GPT, or generative AI. The most commonly known one is ChatGPT, a product that was introduced in November 2022. The very first weekend that they launched this free product, they had over a million people sign up. While AI is not replacing any human...

Welcome back to The 4am Report podcast. In this episode we are talking about the importance of repurposing content, especially as you head into a recession. The idea of repurposing has a number of benefits, including saving time, effort, and headspace, saving dollars. Somewhere along the way, people have started to think that creating new content is the only way to market and we strongly oppose th...

Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023.  Susan covers: 📝 Why podcasting is one of the most powerful tools that you can utilize in your pipeline process to increase your sales  📝 The importance of putting in place planning cycles so your podcast serves your business goals 📝 The...

Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O'Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They're walking you through how to approach marketing during a recession.  Susan and Colleen focus on: 📝 The impact of a recession on Marketing Strategy and why you need to focus on profitability and cash flow 📝 The benefits of...

Today on The 4am Report, please say hello to Anuja Kale-Agarwal, National Communications Director at PwC Canada. Anuja  is a g lobal communications professional, with extensive experience in advertising, insurance, and financial services across Asia, the US, and Canada. She brings deep experience in both internal and external communications, including strategic leadership communication, employee e...

If you're a brand that needs to economize in a recession, instead of double down, you want to start to thinking about the places where the maximum impact can be had. Both in efficiency and in dollars. Start by auditing the content that you have. Once you're committed to auditing, you need to follow through with a one-step-at-a-time attitude to use the gold you find in your content marketing attic....

Today we're going to focus on the relevance of content audits, especially in a recessionary market. There's so much content that we create, as businesses, especially small businesses who might not have endless resources to get things done over and over that it's really worth thinking about what you have and fully utilizing it. And as the recession rolls around, and people start are asking for budg...

Welcome back to the 4am Report. In today's episode I want us to focus on the idea of value! Particularly as small businesses, in a time when there's scary headlines all around us of recession, doom, and gloom we need to look deep inwards and find our value. To speak to us about defining true value, my guest today is Charlene Norman , Founder of Bullet Proof Your Business Now. Charlene is an adviso...

Hosting a podcast is not easy. Showing up and doing this on the regular over and over again, making sure that you bring the right vibe to represent your organization to multiple stakeholders is a hard job.  And it's probably not always appreciated as much as it should be.  As an organization, you need to make sure that a podcast host receives the assets, the training and the input that they need t...

Every show needs a host! Whether it's a show on TV, or a radio show or other podcasts that you follow, you'll find that the one thing that tends to draw people in and keep them engaged in the piece of content is the quality of that host.  The host has the role of moderator, the role of curiosity and question driver, and the general job of holding the show together. So picking a good host for your...

This is the third in a series about how to take your current properties - webinars, masterclasses, bootcamps etc - that may have decreased in their audience, and repurpose them into a podcast.  We first dealt with the resistances that we often hear about repurposing content in general and specifically for this kind of content.  Then we showed you how to take a 60 minute webinar or masterclass and...

Today I want to talk about how to take the average 60 minute webinar or masterclass, or customer education piece or member facing content and repurpose it into podcasts. I typically like to say that in the case of any piece of content that is an hour long, you should easily easily expect to have create 10 pieces of content from it. And specifically, from a podcast perspective, you can easily get t...

After 175 episodes, we took our first ever summer break, and now we're back kicking things off with a bang   and starting off a three-episode series on how to repurpose your webinar or masterclass that is now defunct or not functioning as well as it should, or maybe it's a little bit outdated.   Today I specifically want to focus on the 3 resistances that people feel when you tell them to repurpos...