AI Literacy for Entrepreneurs

Want to get people hooked on your podcast? The Holy Trinity of Hooking tells you how (in our trademark style, because if your mind went there , you're our people).  On this episode of 🎙 The 4am Report 🎙 we dive into the 3 ways you can make sure your podcast is memorable: Up your visual  Rethink your intro  Ditch the fluff 🎧 Tune in for more! 🎧

With Susan Diaz off on a much deserved summer road trip, Rohini Mukherji, Susan's cohost of the ABCDEI podcast and senior PR leader, joined Will for this week's #ThirstList ***** Shang-Chi is not an "experiment" Disney can't seem to catch a break lately between their legal battles and a foot-in-mouth problem. Allegedly, on a Q3 earnings call, the CEO of Disney called the release of Shang-Chi, a fi...

Many people think it's boring, but it's not. The much maligned content audit is a fantastic tool to amplify your content. On this episode of 🎙 The 4am Report 🎙 , we have a panel of three content auditing experts from the world of international marketing 👏 . We talk about the pet peeves that keep us up at night and the four content audit things you're not thinking about – and should be: Focusing o...

With Susan Diaz off on a much deserved summer road trip , Angela Penton, Founder of Open Field PI, joined Will for this week's  #ThirstyThursday **** Greta Vogues fully on brand Just in case you didn't already realize the world is on fire, the latest UN climate report is stating that, unequivocally, humans are changing the climate everywhere on the planet. There's really no going back, but we CAN...

Podcasting is a great way to up your digital publishing, establish you as a thought leader and take your networking to the next level, especially if you're still stuck at our kitchen table or on your laptop. Wendy Brookhouse is on the show to tell us about her experience with podcasting and how it's helped her reach more people. We talk about: Providing value that resonates How to avoid some of th...

Bitch finally had her money, I guess About  FourFive Seconds  ago we found out that one of our favourite singers, Rihanna, is now  Unapologetically a billionaire, and not just from her impressive song catalogue. She put a ton of Work  into her two inclusive Fenty lines for face and clothing, which have given her a financial  Umbrella  to stand under. Now as long as she stays away from those  Rude...

A 15-minute meeting where you actually stand up? Mara Svenne is back on the show to tell us about the benefits of daily Stand Ups for collaboration, productivity, and efficiency. Learn why: 🧍 ‍ Stand Ups are short, sweet, and focused 🧍‍♀️ ️‍ A facilitator helps keep things moving (along with the presence of key decision makers) 🧍 ‍️ Parking an idea can be strategic 🧍‍♀️ ️️ Stand Ups help team...

Spotify charges ahead Spotify continues to dominate over all other podcasting platforms , announcing they have 165 million paid subscribers (compared to Apple's estimated 55 million) and that their ad revenue was up 627% in Q2. Impressive.  This comes on the heels of Spotify continuing to invest heavily in both content and technology: the recent acquisitions of podcast juggernauts, Call Her Daddy...

Are you bored by the traditional tired-to-death podcast formats that everyone uses, (probably) even you? Learn how to mix it with 12 imaginative podcast formats to help you engage and entertain your audiences:  Strategic and tactical teaching  Episode arcs, podcast cohorts and show & tell Sharing tactical processes, establishing yourself as a thought leader and/or newsjack with pride Repurposing y...

The Brewing Podcasting Wars   Amazon recently purchased one of the top listened-to podcasts,  Smartless , -- hosted by Jason Bateman, Sean Hayes, and Will Arnett -- for 80 million bucks! Their plan?  To release new episodes on Amazon one week before releasing them to other podcasting platforms. This followed Spotify's recent acquisition of the super popular  'Call Her Daddy'  podcast and their pla...

This episode of 🎙 The 4 AM Report! 🎙 Will and I share how to use podcast cohorts to get a host (pun intended) of great benefits, including: 🎙 Accountability – when you have to get it done 🎙 Less bandwidth – another way to get more done for less effort 🎙 Amplified networks – benefit from a wider audience and more sharing 🎙 Up the Entertainment Quotient – and keep everyone engaged  🎙 Get better toge...

🚨🚨We interrupt regular programming to bring you this week's news at the intersection of entertainment and marketing.🚨🚨 Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty. Dundas is done   If you know Toronto, you know Dundas St. But soon you'll know it as something else, thanks to a city council vote that will change the name f...

Welcome to the 💫 4 AM Report 💫 where we're sharing the highlights from our Crisis Communications series to help you face some of the biggest crises of our time. So, if you don't know what you should be saying, or how to respond, here's our best tactical advice: 🚦 Stop: Hit pause on your marketing lest something tone-deaf or tasteless goes out 🚦 Drop: Drop all your current marketing plans and r...

🚨🚨We interrupt regular programming to bring you this week's news at the intersection of entertainment and marketing.🚨🚨 Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty. Canada's new Governor General After Julie Payette resigned in disgrace, we were so over the concept of Canada requiring a Governor General. But when Prime Min...

As social injustice rocks our society, Shelagh Cummins joins us to discuss how to stand up for what you believe, even as you run your business and focus on sales A business coach, strategist, and founder of The Road to Seven Shelagh's goal is to help women entrepreneurs use their voice and their platform as they grow a freedom-based, profitable, and fulfilling business.  She shares: The positive s...

In moments of reckoning surrounding a deep social injustice like that which Indigenous people in Canada have endured at the hands of settler colonialism, it's hard to think about what to say, or how to make any sort of impact from a marketing and communication perspective. For small businesses, specifically those between 1 and 5 million, navigating crisis communication - the guilt, the burnout, th...

This episode of 🎙 The 4 AM Report! 🎙 we want to share how we got 100% attendance at our virtual event/cooking club featuring Chef Andrea Buckett, and how you can too. From creating an experience to keeping it short (no hard-sell ffs) to infusing entertainment in everything, we share: 🍓 Why you shouldn't over-police  🍓 How to add to the entertainment factor with your bloopers and missteps 🍓 The...

🚨🚨We interrupt regular programming to bring you this week's news at the intersection of entertainment and marketing.🚨🚨 Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty. Ronaldo prefers 'Agua' Sometimes there's a lot of power in one little word. When Cristiano Ronaldo pushed aside bottles of Coke at a European Championship pre...

Prepare to be wowed by this episode of 🎙 The 4 AM Report! 🎙 where we talk to Colleen O'Connell-Campbell about the top four benefits of outsourcing to a fractional marketing team – and how this affected her podcast flywheel: ☸ Management becomes easy-peasy lemon squeezy (because you have consolidated marketing support with a team of people to help keep you on track) ☸ You can uplevel your marketing...

🚨🚨We interrupt regular programming to bring you this week's news at the intersection of entertainment and marketing.🚨🚨 Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty. Finding words when it's hard Our editor in chief, Susan Diaz, wrote a Linkedin post earlier this week, reflecting on the horrific murders in London, ON, and h...

It's 🎙 The 4 AM Report! 🎙 and we're back with Part 2 on How to Up your Publishing . And no, the answer isn't hiring an SEO guy. You need to incrementally increase the content you publish. And you can do this with 30% less effort. Here's how: 🌟 Make use of the mountain of underutilized content that's sitting on the cloud somewhere 🌟 Enjoy the win-win content grab of 'market research' interviews ...

It's time for another episode of 🎙The 4 AM Report! 🎙 and we let you peek into our brains to discover How to Up your Publishing .  You'll learn how to become your own publishing guru by: 🌟 Making use of the multi-format 🌟 Mining your social 🌟 Owning the art of cross-linking 🌟 Raising that frequency and consistency  🌟 Spinning off your content using the Anchor Theory  Kick back, relax and enjoy...

On 🎙 The 4 AM Report 🎙 we're chatting to Laura Beauparlant about how to use explosive branding to stop the mindless scroll. She's the founder and creative director of the agency Lab Creative and developed two innovative programs, Brand Camp and Brand Accelerator. Her mission is to help ambitious solo entrepreneurs and micro business owners create a brand that connects ( ❤ to ❤ ) with their audienc...

Welcome back to the 💫4 AM Report💫 and we've been trumpeting🎺 our 100-episode milestone so hard, we almost forgot to share some of the pearls 🦪 of wisdom we've amassed since that fateful moment when we decided to start our own podcast. In this episode, you'll learn: 🦪 To let go of perfection 🦪 Why consistency is key 🦪 How the Anchor Theory makes all the work easier 🦪 The domino effect 🦪 Wh...

Welcome back to the 💫 4 AM Report 💫 and we're still celebrating 100 episodes. This time, singing 🎵 Simply the Best 🎵 . You know we love Tina Turner. But there's also the excellent Noah Reed version featured on Schitt's Creek. So, without more ado, what could be more fitting than a discussion between Will and I about our top 5 favourite episodes? We chat about:  What's in a name – the story be...