AI Literacy for Entrepreneurs

EXTRA EXTRA 🗞️🗞️🗞️ This episode started from a place of having seen one influencer voice after another, get it WRONG. And then come up with self indulgent apologies 🤦‍♀️🤦‍♀️🤦‍♀️ which was not really serving their audiences.  Everyone from mayors and politicians, to influencers, business voices and large brands have walked on shaky ground this past week. They're either being really quiet, conspi...

Today is a special short but important episode of the 4 AM Report. Those of us of a certain age remember the Rodney King trial verdict and the resultant L.A riots. Twenty-eight years later, and frankly, little has changed. America is righteously burning. Due to pain, rage, fear, and frustration. Protests are happening globally. And for marketers, it's time to stop, drop, and roll, and put the brak...

Welcome to another edition of the 4 AM Report – and today, we chat about what's keeping US up at night? 🎉🎉🎉 EXCITEMENT 🎉🎉🎉   We're fast approaching a milestone – we're soon turning ONE! Thursday after Thursday – and we haven't missed a beat!   Watch this space for celebrations and frivolity (we're actually pretty good at frivolity 🍷🕺💃🍷)! Because we're a year old soon, we thought it was t...

How are your sleeps going now that Covid-19 is entering a new phase of cautious rule-loosening? 🦠😴😱🦠   Hopefully slightly better – because it's time for another edition of the 4 AM Report! 🍷🥃🍷 This week Will and Susan chat about investing in an often-overlooked part of small biz infrastructure – human resources! What better time, really, when the work-world is upside down! Guest Helen Patte...

Upending a Successful Business to Follow Your Passion? That's NUTS! Or IS it? It's time for another edition of the 4 AM Report ⏰ ⏰ ⏰ – our micro podcast bringing you valuable conversations with smart people on the marketing dilemmas keeping them up at night. 😱 😱 😱 Today's guest is Sandra D'Souza, Founder and Managing Director of Sandstone Solutions Group. As an experienced business professio...

Sick and Tired of Non-Stop Bad News? Get Ready to Be Covid Inspired!!   Hello friends and welcome to a special edition of the 4 AM Report!  😴 Ugh. The news-cycle these days is brutal. And as if 2020 couldn't get any worse – we now have Murder Hornets!! Murder. Hornets. Ugh. So, rather than wonder what's keeping you up at night – we've decided to shift focus and bring you ALL THE GOOD NEWS!   Toda...

Remember the great Aretha Franklin's hit 🎶Who's Zoomin' Who? 🎶   Well, lately it appears we're ALL Zoomin' someone, often multiple times a day. During this 🦠 pandemic lock-down 🦠 Zoom has become the video conferencing provider of choice. That's why, on this week's episode of the 4 AM Report , we're bringing you top talk with a video expert! Janine Harris is the executive producer at Keyring Me...

Time's kind of making its own rules up these days, eh? ⏰ 🥴 🦠 🗓 Well, you can count on knowing it's Thursday – because we're back with The 4 AM Report, your weekly dose of late-night insomnia! 😴 😴 😴 And we're excited to introduce you to Scott MacMillan, President and Executive Publisher at Grammar Factory Publishing.    Be honest. We've all thought at one time or another "I should write a boo...

Well aren't you all lucky ducks! 🦆 🦆 🦆 This week, with the current calamity that is Covid-19, we're bringing you two episodes of The 4 AM Report! There's a lot of noise about what we should be doing. So we're keeping our episodes short and sweet 🍭 🍭 🍭 - delivering lots of marketing and comms advice that you can use today! Today? We talk strategy. When all this broke, we put the brakes on:  ...

WAKE UP EVERYONE!! Oh, who are we kidding – no one's sleeping that much these days, amiright?? Covid-19 has caused us to shift gears slightly – especially here on The 4 AM Report. This week we continue the trend – to help you cut through the clutter of information on what you should be doing with your marketing during this time of crisis. Here's one tiny tip you can put into play immediately - esp...

Welcome to part two of our cracking double header week – it's The 4 AM Report!   With Covid-19 gallivanting around the world causing no amount of uncertainty and economic chaos, we're shifting gears here and being proactive with our content! This week we've brought you two brilliant financial minds to share their thoughts for business owner and entrepreneurs on staying fiscally solvent throughout...

Welcome to another edition of The 4AM Report – our weekly look at what's keeping us marketers and fellow business peeps awake at night. I don't know many getting great sleeps these days – what with the Covid-19 virus, social distancing, and (lord helps us) some of us having kids at home 24/7!  Hence, we've shifted our focus a bit these past few weeks – and want to talk about the things affecting s...

It's another edition of the 4 AM Report, but instead of asking fellow marketers what keeps them up at night – we want to ask this:   Have you been having some hard chats with yourselves during this bizarrely uncertain (and frankly scary!) time? 🔥🔥🔥 If you haven't – the time to start that is NOW. 🔥🔥🔥 Let's face it, we all have to market, large or little. It's harder than ever to stand out in...

What a difference a week makes. Everything seems slightly surreal, but I can tell you it most certainly is real life, as I watch my child bicycle in circles on the driveway in the middle of a school-day. For the next few months at least, with the spread of the Covid-19 virus, we are all facing uncertain times. So, we waffled a bit about releasing this episode of the 4 AM Report. Clearly, asking pe...

Oh, Daylight Saving Time. You Catch-22 little SHIT. 😂     Dangling "Oh, you want more LIGHT during the daytime, do you…but here's the catch – you LOSE an hour of sleep, suckers!!!" in front of our winter-ravaged minds and bodies! DO YOU THINK THAT'S FAIR, DST??  🌞 🌞 🌞 *Cue evil laugh* 🌞 🌞 🌞   Ugh. Oh well. Seems a perfect time for another episode of the 4 (3?) AM Report, our weekly podcast...

New episode of The 4 am Report is ready for your listening pleasure! This week we are joined by professional Facilitator, Mara Svenne of mPath Facilitation. Disclaimer -- We broke our micro rule again and went over the 20 minute mark.  BUT… We swear it's worth the listen, because this week we talk about the ongoing nightmare that keeps everyone up at night...getting sh!t done! Mara explains her ro...

WAKE UP!! It's time for the 4 AM Report – your weekly "before the dawn" look at what keeps you awake at night when it comes to your marketing efforts. And today we have dragged a special guest out of bed to join us. Zannat Reza is founder and chief storyteller at Thrive360, and she spends her waking hours helping organizations strategize and create memorable food & health content that inspires, ed...

It's that time again, folks, when the stars are still out 🌟🌟🌟 and your bed is SO WARM – The 4 AM Report is back! In this episode we're talking about what's keeping Amy Vodarek up at night. Founder of Insight Edge , she's a coach, consultant, author and educator, who works with women leaders, their teams and organizations with care, passion, and interest in action. "Once you begin the practices...

Hello again, sleepless warriors (omigod SO TIRED)! It's time for another episode of the Four AM Report! As if being sleep deprived over one issue wasn't enough – this week we have a guest who is sleep-deprived TWICE OVER! Welcome Kim Chernecki *sleepy Kim rubs sand out of her eyes 👀👀👀*, CEO and founder of Freedom Street, Canada's leading expert on helping freelance executives, consultants and s...

Today we are kicking off season four of the 4 am Report 🥰 Today we're talking to Suzanne Tyson, who is someone who's been involved in various capacities with higher education and student funding for more than half or 30 year career, holding roles in several educational publishing companies, the loyalty industry and a scholarship matching company.  We are especially excited to talk to Suzanne on t...

INTRO:                           00:03                 It's 4:00 AM. You can't sleep either. What's keeping you up? It's the 4:00 AM report, a collaborative approach to sometimes finding solutions to the things that keep marketers up at night. Where your hosts, Susan and Will. WILL:                      00:21                 Welcome back to the last episode of season three of the 4:00 AM report an...

It's the 4AM Report! We're done saying Happy New Year, yes? NO MORE RESOLUTIONS! But wait. HA! Appropriately enough for the 4AM Report, Will has a resolution - trying to get better sleep in 2020! Here's how…. Weighted Blanket Diffuser Sleeping mask Tempur-Pedic Pillow Is it working? Well, Will's anxiety hasn't vanished yet (as he says, "BABY STEPS!!"), but it is a perfect segue to today's episode...

This week hosts Susan and Will chat with guest Andrea Henry, a business lawyer who is passionate about helping women entrepreneurs get to that 7-figure goal. What do they discuss? ✔️The barriers facing women business owners when it comes to getting funding for growth ✔️The lack of value funders put on intellectual property here in Canada ✔️How women can be better structuring their business to be m...

Here's part 2 of 'Level Up Your Podcast'. A brand new episode of The 4 am Report, for your Boxing Day listening pleasure. So grab a mug of eggnog, and get some very actionable advice on: Upping podcast engagement The guest relationship Establishing ROI So, if you're looking to make some improvements on a podcast you're already doing, OR looking to start one in 2020, you'll want to listen up. Here'...

We're well into December, and if you're like us, you've been in 2020 planning mode for a while now. That's why we're focusing all of our December episodes on planning.  And this week, we've got the first of a two-parter, on something very near and dear to our hearts -- podcasting 🎙 Whether you are already doing a podcast and looking to make some improvements, or if you're thinking of dipping your...