AI Literacy for Entrepreneurs

🎉We're celebrating 25 episodes of The 4 am Report this week with our guest Dr. Monisha Ravishankar. In this episode with talk about the art and science of building an online brand in 2020. (We also can't get enough of the many sides of Monisha - you need to listen to fully get why we are so fascinated with this guest and the many hats she's worn over her career. To say multi-talented is an unders...

In this episode of The 4 am Report, hosts Susan and Will do what they do best - conduct a 19 minute laser coaching session for a business that has their empire built on one social media channel. If that's you, listen up. Common Ground 416 is a fitness space focussed on personal coaching that is the answer to the large gym chains ⭐️ They have a strong instagram presence with an engaged following -...

⚡New episode alert ⚡ The 4 am Report is back with another episode  📣   Facebook...🤔 Despite everything you've heard, for certain audiences, this is still the place that matters most.  In this episode of our wonderfully concise and informative micro podcast, The 4 am Report, we talk to someone who runs her successful business entirely through Facebook Groups. Learn how Lara Wellman , certified...

Some people love being in front of a camera. But most of us don't. This episode of The 4 am Report talks about why you should consider making your face part of your marketing plan. If you're a small biz owner or an entrepreneur, your face is very much tied to your brand. And often one of your best marketing tools.  In this episode of The 4 am Report, we talk to Heather Davidson-Meyn, owner of Fun...

Season 3 premier of our micro podcast The 4 am Report is ready for your listening pleasure. 👍 In this episode we talk to Sarah Zandbergen about the ways (some not so good) financial brands market to women and female owned small businesses. The consensus? Things need to change and financial brands have to step things up. Hint: your women-focused content doesn't always need to be pink 🙄 Sarah's th...

And….that's a wrap on season 2 of our micro podcast, The 4 am Report. 🙌  We're calling this one "The 'chicken or egg' of financial decisions for small business" And this last episode of the season is a perfect way to close out 'National Small Business Month' as we explore the single most stressful issue facing small business owners and entrepreneurs -- 💰money💰.   This brings us to the 'what cam...

Google the term 'translation blunders', and you'll dig up tons of times brands messed up their attempts at multilingual comms. Some are funny. Some are just sad. 😔 In this episode of ✨The 4 am Report✨ we discuss how marketing strategies need to be tweaked or sometimes completely changed for consumption by different speaking cultures. Our guest? Vatché Iskedjian, a translator and a specialist in...

This week on our micropodcast, 🌟The 4 am Report🌟, we speak to social media strategist and all around hilarious person, Denise Alison, about something that's been keeping her up at night: the mountains of sub-par content brands and people are putting out that's cluttering up our digital landscape. Do you know the main reason content like this isn't connecting with audiences? To put it simply, it...

Susan and Will interrupt regularly scheduled programming for a special Canadian federal election episode of The 4am Report.   This week they invite one of their favourite guests, Andrew Jenkins, back to the table to talk about the role of digital media when it comes to the election cycle. People get their news on social media. We know this. We read headlines and have the attention span of about 15...

Just in time for National Small Business Month, here's a very relevant episode of our micro podcast, The 4 am Report. We're tackling the unsexy side of marketing: how small businesses can best measure ROI on their various marketing activities. Numbers, data, analytics. It's easy for small business owners to get bogged down in all this. It's difficult to know where to start.   This is definitely th...

In a special episode of The 4am Report, we tackle the question: 'What's keeping Canada up at night?' Answer: The brownface/blackface Justin Trudeau incident. It's been a week, and some of the dust has settled around the whole topic. There have been a bunch of people that have come out and spoken about various aspects of this incident, and everyone has had the right soundbites to say around it, but...

A bit of my business story over here      And guess what? We've convinced Strategic Business Coach,  Shelagh Cummins to come on and tell parts of it, on our micro podcast, The 4 am Report. From it we hope to provide inspiration to small business owners in an episode we're lovingly calling:     Why the shoemaker has the worst shoes      Aka why you're probably finding your subject matter expertise...

Another 4 am dispatch ready for your unreasonably early listening pleasure.   This week, as we go deeper into the dark, we're talking to Leigh Clements from SHOT in the Dark Mysteries and we talk about the ever changing ecommerce digital marketing space. So Leigh has a pretty cool gig! She's creates murder mysteries. (For reals!) Not really like those parties your parents threw in the 80s, though....

Financial brand marketers. Take note! This episode of The 4 am Report is for you. Things are changing right now in the traditionally slow-to-change financial industry. Many big brands are undergoing major re-brands as they try to figure out this new 2020 investor. Wendy Brookhouse is an independent financial advisor, and she's tired of seeing financial brands missing the opportunity to step up the...

It's 4 am. And Season 2, Episode 1 is ready for your way-too-early-in-the-morning listening pleasure. 🙌 🙌 🙌 That's right. This is the premier episode of Season 2 of The 4 am Report - Deeper into the Dark. The topic for discussion? Going beyond the brochure when it comes to inclusivity with a PR powerhouse, Rohini Mukherji. "The problem that I certainly see is I think we lump together diversity...

  And that's a wrap on Season 1 of our scrappy little micro podcast, The 4 am Report. 👏👏👏 Two months ago, we thought, let's give this podcasting thing a try. We had a good idea (a MICRO podcast) and an interesting angle (capitalizing on our work stress sleeplessness).  So we bought some equipment.  Set up a sort-of recording studio.  And invited some of our colleagues and industry friends to jo...

Are you guilty of copyright infringement on your social channels and don't even know it? In this episode of The 4 am Report we chat with Cynthia Mason, Lawyer and Trademark Agent. We invited Cynthia on to talk about intellectual property in a digital age, and also give us some much needed advice on where the line is when it comes to copyright infringement on your social channels.   Cynthia starts...

We're talking with someone on this week's episode of The 4 am Report who actually DOES sleep pretty soundly at night.   What's his secret? "I try to discipline myself to work in a world of no surprises." Meet Kevin Lennon, a master of key messaging and narrative control. His career has run the communications gamut from a start in journalism, to working for major brands, to leading roles at PR agen...

TODAY marks the release of episode 7!  🥳 Our baby is 7 already. Where does the time go...  Susan and Will talk to Business Mindset Strategist, Megan O'Neil on imposter syndrome and how that's hampering marketers in their quest for visibility at a brand and personal level. This one is good. In fact, it's so good, we broke our promise to keep every episode micro.    How very dare we, you ask? Well,...

Creating posts take a long time - especially when you're responding to every single interaction one at a time. Quite frankly, you don't have time for that. With a jam-packed schedule and countless interactions, it feels impossible to get your checklist done or even want to do it in the first place. In this episode, we're staying up with Andrea Buckett, celebrity chef and influencer, to talk about...

Influencer marketing. Some love it, some hate it, but regardless you're sure to come across it as a marketer. In this episode, we're staying with up Vanessa Grant, principal of Grant Media and president of Mommyfluencer, to talk about how we can track results with influencers.  Why is influencer marketing popular? We all know that Instagram has become really popular especially amongst younger demo...

Keeping up with the Kontent  In this episode of The 4 am Report we welcome back Andrew Jenkins, social media mastermind and principal at Volterra Digital. In this week's episode we talk about something that keeps a lot of content marketers up at night. The struggle to keep pushing out content to one's audience.  It can be overwhelming and at times, seem to yield not-so-impressive results. Andrew w...

In this episode of the 4 AM Report, we're staying up with Andrew Jenkins, principal at Volterra Digital and social media management guru. Tune in as we talk about why and how data is a dream come true for marketers and why ignoring it is such a nightmare. We ALL use data Regardless of what industry you're in, we all use data. Let's say you're a miner and you need to drill a hole somewhere. You can...