AI Literacy for Entrepreneurs

Hello friends, it's time for the third and final mini 4 AM Report in our series on the 3 Bs that are holding you back. Today's just might resonate with you the most: 🔥🔥🔥 BURNOUT!!! 🔥🔥🔥 If you're NOT suffering from some form of burnout at the moment, well bully for you, Mr. Robot! 🤣🤖😂🤖 But we certainly are, and so are most of the peeps we chat with on the regular. 😭 🦠🦠🦠 Covid-19. Home...

Ok, it's time for "mini number two" of our 4 AM Report mini-series! ⭐️💫⭐️ We're looking at each of the three Bs that might be holding you back when it comes to your content marketing, and today – its BANDWIDTH. 😭😭😭 Are you feeling a little stretched these days, when it comes to mental bandwidth? We are, that's for sure.   🦠🦠🦠 Covid-19 🦠🦠🦠 has left us all stretched a bit thin (👈👈👈 un...

Hey friends, buckle up because it's time for a special week of the 🎙4 AM Report! 🎙 Yup, you get three times the fun this week – mini-episodes that will run for three days 💫💥🎉💫 And while they may be mini – they're still chock full of mighty Anchor Theory goodness to take your content marketing to the next level! 💪💪💪   Today, we look at the first of what we like to call "the three Bs" – issue...

Anchors aweigh !!! 🛳⚓️🛳⚓️   Ok. Admittedly, that's a little lame. 😂😂😂 But we can't help it if we're excited to continue our series on the Anchor Theory ! Today, on the 4 AM Report, you're going to learn how to 🌊🌊🌊 flood 🌊🌊🌊 your sales pipeline with anchor content! 🍾🥂🍾 We share:   💫 Why it's time to ditch traditional sales funnels, and instead embrace the flywheel method. 💫 Steps to...

Wake up world, it's time for the 4 AM Report! 💫🎉💫 Hard to believe we're looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! 🤯🦠🍷🇺🇸🤯 But here we are. Still tickin'. ⏰ Today is all about the anchor theory of content marketing – and making your planning easy as 🥧🥧🥧! How to take your anchor content and: Spin 👏 that 👏 thing 👏 into 👏 as many 👏 things 👏 as yo...

Hello friends, it's time for another episode of the 4 AM Report. 🎙🎉🎙   Did you know that being "people centric" as a business owner – when you INVEST in caring about your teams and helping your employees grow – results in 3x the revenue and sales versus those who view people as a commodity?  💵💰💵  Hilda Gan knows. She's President and Chief People Officer of People Bright Consulting , an HR mana...

Wake up, world - it's time for the latest edition of the 4 AM Report! 🎙💥🎉🎙 This week, we talk about having a sense of humour. Or not. 😂🥴😂 Did you catch the latest brand kerfuffle over the weekend? Kraft (specifically KD Mac and Cheese) ruffled some feathers when, on National Noodle Day, they promoted a KD giveaway ! What could be better? Fall is here. Yummy mac and cheese goodness. Did we men...

Hello friends, and welcome to the second wave of Covid-19!! 🦠🦠🦠 Ok, we kid, we kid, welcome to another edition of the 4 AM Report.   Wait. We DON'T kid! We ARE inching into the dreaded "second wave" and BOY are we not ready for this! 🤬 Rolling shutdowns are already occurring, and we're thinking it's going to be a long, cold winter. 🥶😷🥶   Our guest this week, Gini Dietrich, has been juggling...

Hey friends, it's time for another episode of the 4 AM Report – where we explore what's keeping marketers and business owners up at night! 🤯   We're quickly ⏰ tick-tock'ing ⏰ our way into cold and flu season 🤒🤧🤒 and watching 🦠Covid-19🦠 cases increase across Canada.     HUGE ugh! But facts.   So, we thought it was a great time to do a bit of a mid-pandemic checkup for marketers with markete...

Oh. Hello October.  What has even happened to time??? 😆📆⏰😆 We're on episode 66 of the 4 AM Report – and it feels like only yesterday we were celebrating our 50 th ! 🌟🎉🌟   Last week, we talked Kolbe – and this week, yes, we will wax profound about it AGAIN!! So much love. 💘💕💘   Our guest, Meredith Malloch , VP of Marketing and Communications at Investment Planning Council, swears by Kolbe...

Hey, Super Friends! 🦸🏽‍♀️🦸‍♂️   It's time for another 🎃🎃🎃*definitely NOT pumpkin spiced* 🎃🎃🎃episode of the 4 AM Report! What is UP with all things pumpkin spiced? What's next, pumpkin spiced wine ? < < < Oh h*ll no!! 😂🍷🍷😂 (Steady on team…back to business. 🤣) This week, we talk KOLBE . Have you taken a Kolbe test yet? It's super cool - everyone on our team has done one.   Our guest th...

Hey friends! Sleeping better in this lovely cooler weather? 🍁🍂🍁 We hope so, because we're back with another episode of the 4 AM Report. 🌟💫🌟   Today, let's chat about what's keeping US up at night – this staggering statistic from the Canadian Chamber of Commerce :   Sixty percent of Canada's restaurants could close by November due to the economic effects of 🦠🦠 Covid-19 🦠🦠!!   This 🍽😭🍽 cu...

Wake up world - it's time for another edition of the 4 AM Report!! 🎙😴🎙😴   Danny Brown has worn many hats in his marketing career – consultant, executive, author, featured speaker, blogger, podcaster – seriously, the list is as long as your arm! 👏🤯🏆👏 His mantra? Deliver the best interactions for customers and audience at every touchpoint by:   💫 Being good people. 💫 Telling better stories....

It's time for another edition of the 4AM Report, and today we talk about the real harm caused by extreme social isolation.   We know that some of you - juggling work, family, kids, 24/7 these past 6 months – might gnaw your right arm off for a little "social isolation." 😆🤣😆 But long-term social isolation – especially in an aging population – can have deleterious results. ✅ Cognitive decline an...

Is it hot where you are? 🔥🥵🍳 How's your sleep? 😴💤😴   We're struggling - but not complaining - because SUMMER! And summer/lack of sleep be damned – here at c+p digital the show never stops!   It's time for the 4 AM Report – where we find out what's keeping marketers up at night. Today's guest is one of our own, writer/editor Lindsay Bell . 🎙 Have you started a podcast lately? 🎙 Have you been...

Hello friends! 🥰 It's time for another edition of the 4 AM Report! And today, we want to talk LOCAL! With 🦠Covid-19🦠 still lurking (such a jerk!) and slow re-openings *carefully* occurring – there's been a definite push everywhere to "think local."   🛍 Shop local. 🍽 Dine local. 🏖 Vacay local. And that's a great opportunity for small to medium sized businesses to support each other and align tog...

Wake up world, it's time for another edition of the 4 AM Report! ⏰🎙⏰🎙 This week, we're going full-on meta, and doing a podcast about doing a podcast.   In fact, we'll be doing a series of these, on how a podcast can easily become YOUR flagship marketing property, the 🎁gift that keeps on giving! 🎁 Spin 👏that 👏thing 👏into 👏as many 👏pieces 👏of content 👏as you 👏CAN!! 👏👏👏   ⭐️ Social po...

Hello, fellow sleepless digital marketers! 😴 😴 😴   It's time for another episode of the 4 AM Report , the podcast where we dig into the nitty-gritty of what's keeping us all up at night! This week, we spoke to Jackie Porter , an award-winning financial planner and author . And since it feels lately like uncomfortable conversations are (finally!!! 👏✊✊👏) happening all around us, this episode...

A random selection of social media posts (What? You expected science? 😂😂😂) show that a lot of you aren't sleeping well these days.   Perfect timing for another episode of the 4 AM Report, exploring what's keeping business leaders and marketers up at night! 😴 This week, we chat with Melissa Lloyd, founder and chief doodler at Doodle Lovely.   Doodles? 🎨🖌🖋✍️ H*LL YEAH! You know how much we love...

🦠 Covid-19 or no Covid-19 🦠 - marketers gotta market! And voila! 🎩 🎩 🎩 It's time for another edition of the 4 AM Report, and today, we talk returning to the workplace! We've been lucky during this lockdown, as we work from home on the regular. 🌟🌟🌟 But for many, returning to work will bring no amount of trepidation and anxiety! How should your reopening work? How much space-per-employee sho...

It's time for another episode of the 4 AM Report, and folks - we're halfway through 2020! Woohoo!! 🦠🎉🦠🎉 #ByeFelicia This week, we chat with Dale McDermott, COO of Canada's LGBT+ Chamber of Commerce, about the impact of the LGBTQ+ community on travel and tourism.   For example, taking Pride 🏳️‍🌈 🏳️‍🌈 🏳️‍🌈 and the Pride Parade/Weekend virtual due to Covid-19, while super fun and well attended...

Wake up, world!! 🌎 🌎 🌎 ⏰ ⏰ ⏰ And welcome to a special Friday edition of the 4 AM Report! 🎙🎙🎙 Why Friday? Because we have a guest for you today who is SO special, we couldn't wait until Thursday to share her with you! This week, we're chatting with Eleanor Beaton (yes, we stan) and if you don't know her – YOU SHOULD! An award-winning journalist, speaker, executive coach and host of the Fierce...

Cheers to all you woke folk (literally and figuratively!) who are doing the hard work of fighting for equality and social justice for all! 🎉✊🌈 It's time for the 4am report! June is Pride Month here in Canada - a celebration of LGBTQ-plus people, 🏳️‍🌈rainbows 🏳️‍🌈abound, (usually) parades and parties are had (thanks, Covid) 😭, and it's generally a month of festivity and equality. Except when...

Wake up friends, because it's time for another episode of the 4 AM Report! 🎙⏰🎙   While we are POOPED 💤💤💤from our recent "50th episode" 🎉🌟🎉celebrations, the show must go on!   Today's guest is Neil Stephen, a brand communicator and CEO of Dartmouth, Nova Scotia's This is Marketing .   What keeps Neil up at night 😬? The economic viability of Atlantic Canada! 🌊 🐳 🌊(our resident fellow Mari...

🎉🎉🎉 Cue the ticker tape parade!! Cue the day drinking!! 🍾🥂🍷 Today, 🎙The 4AM Report 🎙hits EPISODE 50! Ok. Last week we wanted to talk crisis comms, not birthdays (obvs!) and we published two extra episodes – but we labelled them "Episode 49.5 and episode 49 and three-quarters"! 😂 We make the rules. We break the rules. 🤘 💫 💫 💫 And we were NOT going to miss out on our celebratory 5-0! 💫...