Matthew Wilson, Agent for Life

Agents for Life!

Business EN ↓ 360 episodes

A podcast for independent life insurance agents, produced by independent life insurance agents. Tools for your mind, training for your business, insurance for your life. To protect your family, contact us: http://lifemattersagency.com/contactTo change your life, join our team: https://lifemattersagency.com/opportunity/

Be sure to visit the podcast's website and support the creator: lifemattersagency.com

Author

Matthew Wilson, Agent for Life

Category

Business

Podcast website

lifemattersagency.com

Latest episode

Oct 23, 2026

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Episodes

#310: Four Value Building Statements for your Next Life Insurance Conversation 07.11.2025

Here are a few phrases you can use in your sales presentation and on the phone that will help you come across more as a caring advisor than a salesperson. Value-building statements. It's all about helping someone, not pushing them. :) YouTube version: https://youtu.be/95RzanOIy60 If you have any questions, you can reach us here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersfinancial.com/contact/⁠⁠⁠⁠...

#309: What's at the Core of Everything we Sell? 31.10.2025

Selling life insurance can get very complicated. Or very simple. Join your local chapter of Overthinkers Anonymous and see if you can break free from making life insurance more complicated than it needs to be. YouTube version: https://youtu.be/a0xu8LIDX14 If you have any questions, you can reach us here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersfinancial.com/contact/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you'r...

#308: Final Expense for... Young Healthy People? Say what?!! 24.10.2025

What if we started buying our final expense life insurance earlier on in life? This is the question that popped into my brain earlier this week and I just had to tackle it. So I got down with the numbers. Turns out there's some crazy insights in the study. And potential for more sales (wink, wink). Listen in... YouTube version: https://youtu.be/cBiRUr4LV44 If you have any questions, you can re...

#307: The Five Ps of the Perfect Business Model 17.10.2025

I sometimes wonder if we know what we really have our hands on. Sometimes our biggest limitations originate from within. Maybe this podcast will expand your mind a little to the potential of what a career in our industry (and company) could do for you. YouTube version: https://youtu.be/2v_BtEWLlWM If you have any questions, you can reach us here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersfinancial.co...

#306: A Simple Way to Understand Cash Value Life Insurance 10.10.2025

If you're running appointments, inevitably, you'll come across the conversation about term vs. whole. And most clients understand very little about the difference: other than one is cheap, one is expensive. Here's a simple way to explain how cash value works, without having to fully understand how it works. I hope you enjoy! YouTube version: https://youtu.be/G7FLpGtLA2k If you have any questions,...

#305: Three Questions to Ask Yourself at the End of Each Day 03.10.2025

Life is about getting better. Just a little every day. Granted, that might be the hardest work you've ever done! But if you can somehow pull it off, you'll be in the fraction of a fraction of the population who we all come to admire and respect. Here are a few questions you might ask yourself as a starting point to daily, incremental self-improvement. I hope you enjoy! YouTube version: https://you...

#304: How Much Does "Which Policy" Truly Matter? 26.09.2025

All too often, well-intentioned new agents obsess about the wrong things, ultimately costing them sales and profitability. And even worse, their clients don't get covered. Hopefully, this podcast can provide a little common sense insight as to what carrier and policy is ideal for your client. YouTube version: https://youtu.be/Kq3e-L0eWRQ If you have any questions, you can reach us here: ⁠⁠⁠⁠⁠⁠...

#303: Four Opportunities for Making a Sale in a Life Insurance Appointment 19.09.2025

Here are four key opportunities you can look for during your appointment to make a sale: 1. No coverage 2. Not enough coverage 3. Expiring coverage 4. Wrong type of coverage Look for these and be the agent who takes the time to help their prospects and clients know exactly what they have. YouTube version: https://youtu.be/QY3RPLyCHe0 If you have any questions, you can reach us here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

#302: Carrying the Torch of Freedom (my take on the Charlie Kirk tragedy) 12.09.2025

Every so often, an event alters the course of our collective lives. I believe this week was one such event. I know I'm going against the grain here, but I just wanted to pass along my sentiments and tap into some feelings that we all might be experiencing this week. Please take this with an open heart. YouTube version: https://youtu.be/3puMP3M2_hs If you have any questions, you can reach us he...

#301: How to Muster up Confidence 05.09.2025

Confidence is one of those intangibles that's kind of hard to put your thumb on. You develop it with experience, but we feel it takes confidence to get started. Bottom line: you gotta start somewhere. And if you happen to be a little shy on confidence, I'm here with a little good news. YouTube version: https://youtu.be/aeI4607M2Jo If you have any questions, you can reach us here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

#300: The Gestation Period of Success in Insurance 29.08.2025

Impatience may very well be the biggest killer of dreams ever. Especially, the expectation of success within a certain timeline that's not God's timing. If you're on the path, but haven't "arrived" yet, you're in good company. Me, for example. Right there with you. This podcast can give you a little hope. https://youtu.be/HVXVEP-XCYU If you have any questions, you can...

#299: Is Whole Life Insurance Worth it? 22.08.2025

All whole life insurance is not created equal. It can be a very unique vehicle for doing some very cool things while taking advantage of some very unique benefits. If you've been confused about the different types of whole life insurance, cash value, and how they all work, you'll enjoy a little training here about it all. YouTube link: https://youtu.be/HKhKHO8iCc0 If you have any questions...

#298: Six Things to Cut in Order to Grow 15.08.2025

When it comes to success, we often focus on what we need to do. But it's just as important to understand what you need to eliminate that may be holding you back. This podcast is dedicated to what to cut! What about the littles? There are quite a few benefits to asking a prospect about covering their children. And most of us are so focused on the sale that we forget to ask. Here are 3 different...

#297: Children's Policies- Good, Better, Best 08.08.2025

What about the littles? There are quite a few benefits to asking a prospect about covering their children. And most of us are so focused on the sale that we forget to ask. Here are 3 different strategies to protecting children and all the benefits that come along with it. YouTube link: https://youtu.be/N4rgEfkrfaY If you have any questions, you can reach us here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemat...

#296: Come as You Are 01.08.2025

Be yourself. Everyone else is taken. Here's a fresh take on the whole idea and why it's good to just be...yourself. YouTube link: https://youtu.be/cJafmxIFbUQ If you have any questions, you can reach us here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersfinancial.com/contact/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you're an agent looking for a mentor, start here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifematterfinanci...

#295 A Framework for Making Big Decisions 25.07.2025

Having recently returned from another amazing conference, I'm reminded again at how important it is that we make (and keep) big decisions. But also to not be afraid of them. Fear is probably the biggest dream-thief in the world. And it often stems from not wanting to make or keep a decision. And so we linger, hoping things will change. Let's try something different... YouTube link: https:/...

#294: Understanding Underwriting Principles 16.07.2025

Underwriting can be a tricky process. But over the last seven years, I've learned that there are some basic principles that can make it simple to learn. Rather than taking months to learn all the nuances an underwriter has to learn, take a few minutes here and learn some principles that will help you think, assess and process appointments from an underwriter's perspective. Watch on YouTube...

#293: How to Have Enough Money for Leads 10.07.2025

You want to build this business but you just don't have enough money for leads. Guess what? Very few agents do. Only those who MAKE space in their budget to afford leads will ever have it to invest. If you're finding yourself a little short on funds, try this little exercise and see if it doesn't change the game for you. Watch on YouTube: https://youtu.be/1RI5fOhr96I If you have any qu...

#292: How to Have Enough Time 04.07.2025

You want to build this business but you just don't have enough time. Guess what? Nobody does. Only those who MAKE time have it. And, the funny thing is, we all make time for what's most important. If you're finding yourself a little short on time, try this little exercise and see if it doesn't change the game for you. Watch on YouTube: https://youtu.be/pfQ_aBU6ZEo If you have any q...

#291: Hang in There Long Enough! 27.06.2025

Perhaps the most challenging thing in business is simply to not quit when things get touch. But how do you do that when everything around you tells you that life will be easier if you just quit. That your problems will magically go away. Truth is, quitting doesn't solve the problems. It just postpones them until they show up at the next thing. And the next. Some of us live our lives this way....

#290: The First Half vs. the Second Half of a Life Insurance Appointment 20.06.2025

It occurred to me that the first part of an appointment is different than the second part. Initially, your goal is intake. But there comes a turning point when your energy shifts. And it's important to helping position you as an expert. Listen in and see if this helps as you go on your next appointments this week... Watch on YouTube: https://youtu.be/IkWl9tWkGeg If you have any questions, you...

#289: How to Build a Relentless Mindset 14.06.2025

One of our core values is Toughness. Not the toughness you get at the gym. Mental toughness. Any agent who's achieved any significant amount of success has developed a mindset that allows him or her to achieve at a high level. Developing that mindset is worth every ounce of effort it takes to succeed- here or anywhere. Here are some tips I've learned over the years. Watch on YouTube: https...

#288: Carrier Rundown: The Good and the Bad 06.06.2025

We're blessed to have a wonderful family of carriers. While none of them are perfect, they all have great qualities (and a few chinks in their armor). Here's my honest assessment of who I use and when. I hope it helps. https://youtu.be/hRqZyu5FbTw If you have any questions, you can reach us here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersagency.com/contact/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you're an agent looki...

#287: Let's Put Risk and Fear in Their Place! 30.05.2025

Why is it that we allow risk and fear to hold us back. When you bring out your success magnifying glass, you find out that they're really not as big and scary as you think. In fact, you might be surprised that risk and fear are more commonly "good guys" than the bad guys society makes them out to be. Here's why... YouTube link: https://youtu.be/z8bNb9MjJqM If you have any questio...

#286: The Psychology of Money 23.05.2025

As a business owner, how do you think about money? I read a book recently that gave me some awesome fresh insights as to how I look at wealth. On this podcast, I pulled out some of my favorite tips for you. I hope it helps you see things in a fresh way. YouTube link: https://youtu.be/IJVHsYKGlK0 If you have any questions , you can reach us here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lifemattersagency.com/con...

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