Matthew Wilson, Agent for Life
Agents for Life!
A podcast for independent life insurance agents, produced by independent life insurance agents. Tools for your mind, training for your business, insurance for your life. To protect your family, contact us: http://lifemattersagency.com/contactTo change your life, join our team: https://lifemattersagency.com/opportunity/
Be sure to visit the podcast's website and support the creator: lifemattersagency.com
Author
Matthew Wilson, Agent for Life
Category
Podcast website
Latest episode
Oct 23, 2026
Where to listen?
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Episodes
#360: The Art of the Pivot: How to Save a Sale When Plan A Falls Apart 23.10.2026 36:19
What happens when a client gets declined, rejects your recommendation, or simply can't afford the coverage you've presented? Great agents don't panic. They pivot. In this episode of Agents for Life , we explore four ways to rescue an opportunity when Plan A falls apart: the underwriting pivot, product pivot, strategy pivot, and price pivot. Learn how to navigate setbacks, recognize bet...
#359: The Man Who Saved 669 Children 16.10.2026 15:28
What would you do if you had the opportunity to save hundreds of lives—but absolutely no idea how to do it? In 1938, 29-year-old British stockbroker Nicholas Winton canceled a skiing vacation and traveled to Prague, where he helped organize the rescue of 669 children from Nazi persecution. Then he quietly went on with his life. Nearly 50 years later, he discovered the extraordinary impact of his a...
#358: The Life Insurance Appointment: Start to Finish 08.10.2026 51:12
What should actually happen during a life insurance appointment—from the moment you meet the client to the moment you begin the application? In this special extended training episode, I walk through my appointment process from start to finish: establishing trust, asking the right questions, identifying the real need, understanding existing coverage, pre-qualifying the decision, presenting options...
#357: The 5 Personalities of a Bad Life Insurance Salesperson 02.10.2026 11:21
Meet Bulldozer Bob, Professor Pete, Golden Retriever Gary, Scripted Steve and Commission-Breath Carl—the five personalities of a bad life insurance salesperson. The funny thing? Each one actually has a trait that could make them great. In this episode, we'll look at what each personality gets right, where they take it too far, and how to find the balance between confidence, knowledge, empathy,...
#356: Stop Playing the Game. Build the Board. 25.09.2026 16:28
Most people spend their careers trying to become a more valuable piece on somebody else's chessboard. ut there's another level: building the board. In this episode, we explore the progression from execution to leverage to ownership—and why the ultimate goal isn't simply doing more, but building people, processes and systems that can produce results without everything depending on you....
#355: The Man Who Walked Toward the Fire 18.09.2026 12:54
In 1940, Polish resistance fighter Witold Pilecki did something almost unimaginable: he deliberately allowed himself to be captured and sent to Auschwitz. His mission was to uncover what was happening inside and organize resistance from within. His extraordinary story gives us three powerful lessons about courage, purpose, and doing important work even when nobody is watching. YouTube link: https:...
#354: Don’t Confuse a Bad Day With a Bad Decision 11.09.2026 14:06
One bad dial session. A few no-shows. A chargeback. A rough week—and suddenly you're questioning everything. But a bad result doesn't necessarily mean you made a bad decision. In this episode, we talk about how to separate temporary setbacks from real warning signs, why one data point isn't a trend, and a simple Pause → Zoom Out → Decide framework for making better decisions when thing...
#353: The Sale Before the Sale 05.09.2026 17:01
Most agents think the sale happens when they present the product and ask for the business. But by then, most of the real selling should already be done. In this episode, we break down the three sales that happen before the sale—building trust, creating conviction around the problem, and agreeing on the solution—so the final recommendation becomes the logical conclusion rather than a sales pitch. D...
#352: Your Brain Is a Terrible CRM 28.08.2026 11:23
How much of your business are you trying to keep in your head? Leads to call, pending cases to check, clients to follow up with, appointments to remember—the mental load adds up quickly. In this episode, we look at why your brain makes a terrible CRM and introduce a simple three-part system for making sure opportunities don't disappear: Place. Status. Action. The goal isn't just better org...
#351: Somebody's Gotta Get Uncomfortable 21.08.2026 17:10
The most important questions in a life insurance appointment are often the most uncomfortable ones to ask—and answer. But avoiding them doesn't make the problem go away. In this episode, we talk about why great agents are willing to go where others won't, how to use uncomfortable questions without becoming pushy or manipulative, and why sometimes the best thing you can do after asking a tough ques...
#350: Don't Just Make a Sale. Make a Client for Life. 14.08.2026 12:41
Getting someone to say yes might feel like the finish line—but it's really just the beginning. What happens after the application can determine whether you keep the business, earn the client's trust, and eventually generate referrals for years to come. In this episode, we'll walk through the three Ps of the sale after the sale: protect the decision, prove the relationship, and produce...
#349: Your Success Application 07.08.2026 18:24
Every life insurance application starts with a series of questions. Some are knockout questions that determine whether you qualify at all. Others simply help determine the strength of your application. What if your business worked the same way? In this episode, we'll walk through five knockout questions and five rating questions to help you evaluate your mindset, habits, and commitment. It'...
#348: Hungry or Desperate? There's a Place for Both. 31.07.2026 18:06
Every successful agent has experienced both hunger and desperation—but they're not the same thing. Desperation can be a powerful catalyst, pushing you to work harder than ever before. The problem is, it isn't sustainable. Hunger, on the other hand, is fueled by purpose, growth, and the desire to become better every day. In this episode, we explore the differences between these two powerful...
#347: The Three Expectation Traps You Need to Avoid 24.07.2026 21:06
One of the biggest mistakes new agents make is expecting consistent results before they've built consistent skills, activity, and habits. A few bad leads, a rough week, or several unanswered calls can quickly convince someone that the business doesn't work—when in reality, they simply haven't given themselves enough time or reps. In this episode, we discuss three key expectations that...
#346: 10 Things I Wish I'd Done Sooner 17.07.2026 20:20
Nobody starts their insurance career perfectly—and I certainly didn't. Looking back, there are several things I wish I had prioritized earlier that would have accelerated my growth, strengthened my client relationships, and helped me build a better business. In this episode, I share ten lessons I learned the hard way—from recruiting and branding to follow-up, referrals, and asking bigger quest...
#345: 10 Things I'm Glad I Did My First Year in Insurance 10.07.2026 21:57
I've made a lot of mistakes over the last eight years. Plenty. But today isn't about those. Today is about the things I'm really glad I did. The decisions that, looking back, gave me a huge advantage. If I were starting from scratch tomorrow, these are the ten things I'd do again immediately. YouTube link: https://youtu.be/haOEkqpf7dQ If you have any questions, you can reach us her...
#344: Winners fall in Love with Boring 03.07.2026 15:04
Everyone wants better results, but few are willing to execute. We live in a world overflowing with books, podcasts, courses, and training, yet knowledge alone doesn't build a business. In this episode, we explore why execution is the great separator between those who dream and those who achieve. Because success isn't determined by what you know—it's determined by what you consistently...
#343: Execution Is Everything 26.06.2026 22:51
Everyone wants better results, but few are willing to execute. We live in a world overflowing with books, podcasts, courses, and training, yet knowledge alone doesn't build a business. In this episode, we explore why execution is the great separator between those who dream and those who achieve. Because success isn't determined by what you know—it's determined by what you consistently...
#342: Before Blaming the Leads... 19.06.2026 22:20
Most agents are quick to blame the leads when results aren't showing up. But before we point the finger outward, there are six places we should look inward: mindset, skillset, volume, follow-up, consistency, and work ethic. In this episode, we break down the common areas that quietly sabotage production long before the quality of the leads becomes the real issue. Because while leads matter, th...
#341: The Hidden Cost of Starting Over 12.06.2026 19:04
What if the thing holding you back isn't failure—but starting over? Many people spend years chasing success by switching strategies, changing directions, and looking for something easier. New leads. New scripts. New systems. New opportunities. The problem is that every restart comes with a hidden cost: lost momentum. In this episode, we explore the story of two people digging for water—one who...
#340: The Middle Is Where People Quit 05.06.2026 14:40
Everybody loves the beginning. The excitement. The vision. The fresh start. And everybody loves the finish line. The accomplishment. The celebration. The reward. But success isn't built at the beginning or the end—it's built in the middle. The middle is where the excitement wears off, the progress feels slow, and the destination still seems far away. It's where doubt creeps in and most...
#339: Stop Renegotiating With Yourself 29.05.2026 23:07
Some people make decisions once. Others keep making the same decision over and over again. In this episode, we explore the difference between pre-decision and re-decision—and how fear of commitment quietly destroys momentum, discipline, and consistency. Because the more you renegotiate with yourself, the harder it becomes to move forward with confidence. YouTube version: https://youtu.be/9gJD0oFHa...
#338: The Algorithm of Your Life 22.05.2026 14:53
Social media algorithms give you more of what you engage with—but what if life works the same way? Whatever consistently gets your attention begins to grow in your mind, your habits, and ultimately your future. In this episode, we explore how focus shapes perception, why negativity multiplies when fed, and how your attention may be quietly programming the direction of your life. Because the algori...
#337: Three Success Stories Doing Policy Reviews 15.05.2026 14:33
Your life insurance is one of the most important documents you own. It's what will take care of your family when you pass. The last thing you want is a surprise inside of that thing. This week I've been doing a good number of reviews. And I have a few stories to share. Hopefully, this helps you realize how important it is to review your clients' policies. YouTube link: https://youtu.be...
#336: What I learned in 10 Minutes Meeting Gary Vaynerchuk 08.05.2026 19:27
This week, I'm diving into a story of meeting someone you may have heard of: Gary Vaynerchuk. Gary and I met at a studio in California on the set of a reality show Apple was launching. And in the short period of time I met with Gary, five key characteristics stood out. I'd like to share them with you... YouTube link: https://youtu.be/ujnF1wgni48 If you have any questions, you can reach us here:...
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