Matt Dietz

Agency Launch-For Insurance Agents

Business EN ↓ 314 episodes

A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.

Author

Matt Dietz

Category

Business

Latest episode

Jun 26, 2026

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Episodes

Reframe what "Sales" means to you. 26.06.2026

Reframing Sales as Service in an Insurance AgencyMatt Dietz of Agency Launch invites listeners to join his texting community (text “free” to 208-213-8809) for weekly tips, including a mortgage-lead program, and directs them to agencylaunch.net for coaching and programs. He addresses agents’ reluctance to sell because they don’t want to seem “salesy,” arguing that running an agency requires embraci...

Tame Your Phone and Win Your Day 05.06.2026

Take Back Your Time: Cut Phone and Email Distractions for Agency OwnersMatt Dietz hosts Agency Launch, a show about running an insurance agency through staffing, retention, marketing, and sales, and invites listeners to join his texting community by texting “free” to 208-213-8809 for free resources. He shares a coaching-call lesson with a high-performing agent who thought he needed to work more, b...

The 4 things you can get from a 1-1 marketing meeting 14.05.2026

Build a Referral Pipeline: One Coffee Meeting a DayMatt Dietz hosts Agency Launch and discusses running a profitable insurance agency by focusing on sales, marketing, staffing, and retention, inviting listeners to text “free” to 208-213-8809 for resources and join his texting community. He shares a coaching conversation about a top pain point for agents—building a pipeline—and contrasts the diffic...

The Essential Evolution of an Agency Owner's Role 06.05.2026

From Agent to Agency Owner: Evolving Your Role Through DelegationMatt Dietz explains how an insurance agency owner’s role should change over time, drawing on his 22 years in the business. Early on, owners must learn every function—sales, marketing, service, billing, claims, hiring, and training—but continuing to do day-to-day service work later limits growth. He argues that “not enough time,” “my...

Cut Costs, Not Corners: The Agency Guide 30.04.2026

Budgeting for Insurance Agencies: Cut Expenses, Protect Payroll, and Know Your NumbersMatt Dietz of Agency Launch shares budgeting advice for insurance agency owners based on coaching a client who was dipping into savings to cover payroll. He emphasizes knowing monthly expenses within 10%, auditing the last 90 days of electronic spending for recurring charges, and tracking major costs like payroll...

Turning Pressure into Premiums 23.04.2026

Hitting Your Premium Bonus by Flipping the SwitchMatt Dietz of Agency Launch shares a story about coaching an insurance agent who needed $60,000 in monthly premium in a specific line to earn a bonus and was stuck around $51,000–$52,000 midweek with only days left. Matt challenges him to find business “right in front of you” and remove friction to bind now, including calling a $9,000 household to l...

How your team should evolve 14.04.2026

Staffing Evolution in an Insurance Agency: Raising the Bar as You Grow | Agency LaunchMatt Dietz explains how staffing needs and expectations evolve as an insurance agency grows, sharing his experience moving from hiring what he could afford early on to building an “optimal team” of high-level professionals. He describes how increasing pay helped attract more experienced, plug-and-play employees,...

Life insurance just got alot easier 07.04.2026

How to Sell More Life Insurance with a Frictionless Instant-Issue ProcessMatt Dietz hosts Agency Launch and discusses a new life insurance platform that removes friction by eliminating paramed exams for about 80% of applications and enabling instant-issue offers up to $2 million, helping his agency write nine policies in March. He recommends including a standard 10-year, $150,000 life quote with e...

Matt's Big Insurance Win: A Story of Determination 31.03.2026

Don’t Stop Fighting for Your Clients: Turning an Underwriting “No” Into a “Yes”Matt Dietz of Agency Launch shares a story about fighting for a longtime client whose nearly $3M home policy jumped from $16,000 to $22,000 annually and was quoted $10,000 less elsewhere during a refinance. Matt investigates why his carrier had the home ineligible due to an outdated fire protection class, confirms it sh...

Huddle Up. 10 minutes for 10% growth 26.03.2026

Boost Agency Production with Daily Morning HuddlesMatt Dietz of Agency Launch shares a simple daily morning huddle structure designed to increase insurance agency production by keeping teams focused on measurable goals. He recommends a 5–10 minute status report that starts with the agency’s monthly premium goal and current pace, then has each producer report premium written yesterday, quotes gener...

"Time's Up! Mastering Deadlines in Your Agency" 16.12.2025

Effective Deadline Management for Insurance AgenciesIn this episode of Agency Launch, host Matt Deon discusses the significance of setting and managing deadlines to improve the performance of an insurance agency team. He emphasizes the importance of deadlines in various aspects of the business including marketing, staffing, sales, and customer service. Matt introduces his new monthly coaching prog...

No More Salesy Vibes: Casual Tips for Finding Your Clients 13.11.2025

Mastering the Art of Asking for Business Without Sounding SalesyIn this episode of Agency Launch, Matt Dietz discusses the importance of asking for business and provides actionable tips on how to do it effectively without coming across as salesy. He shares insights from his own experience, emphasizing the importance of creating genuine conversations and relationship-building. Matt also offers a fr...

Lead your state in life sales with this one system 22.10.2025

Boosting Life Insurance Sales: Practical Strategies for Insurance AgentsIn this episode of Agency Launch, Matt Deon addresses the challenges that insurance agents face in selling life insurance policies. He emphasizes the importance of initiating conversations about life insurance with every customer quote. Matt provides a practical strategy to include a 10-year, $150,000 term life insurance quote...

David Denning Simplifies Social Media for Your Business 15.10.2025

Mastering Social Media for Insurance Agents with David DenningIn this episode, Matt interviews David Denning, co-founder of Jumpstart Go, to discuss the importance of social media for insurance agents. They cover best practices for organic social media, the significance of understanding your Ideal Client Profile (ICP), and the value of personal connection in business growth. David shares his journ...

What are you CAPABLE of? 24.07.2025

Maximizing Your Agency's Potential: The Power of Willingness and CapabilityIn this episode, host Matt Diet delves into the crucial aspects of running a successful insurance agency, including staffing, sales, marketing, and retention. Matt shares his excitement about launching his first physical product, a training deck of cards, which encapsulates his entire course. He emphasizes the importanc...

Essential Habits for New Agency Staff 11.07.2025

Building Habits for High-Performing Insurance AgenciesMatt Deon discusses the importance of developing effective habits within an insurance agency. He emphasizes the need for habitual actions in sales, quoting, and customer service, especially for new staff. Matt highlights specific habits such as including life insurance quotes with every quote, setting measurable daily quote goals, avoiding emai...

The difference between getting a referral and asking for business 24.06.2025

Maximizing Your Insurance Agency Success: The Power of Referrals and Building a PipelineIn this episode of Agency and Launch, Matt Dietz shares detailed insights on running a successful insurance agency, focusing on the importance of sales closing ratios, marketing types, and the crucial role of referrals. Matt emphasizes that building a strong referral network can significantly increase closing r...

Time vs. Money: The Real Cost of Filling Your Pipeline 05.06.2025

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Pipeline for Success in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz dives into the essential strategies for building a robust pipeline in your insurance agency. He shares insights from a r...

Contracts and Commissions: Real Stories from the field 28.05.2025

Navigating Commission Splits and Contracts in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz discusses the complexities of running an insurance agency with a focus on staffing, marketing, sales, and retention. He shares a detailed account of a recent conversation with an agent dealing with a commission split misunderstanding due to a handshake agreement. Matt emphasizes the impo...

Building Your Agency's Tech Stack: Insights from Mandy Reed of We Build Staxx 20.05.2025

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Tech-Forward Insurance Agency with Mandy Reed In this episode, Matt Dietz welcomes Mandy Reed, founder of We Build Stacks, to discuss the critical role of technology in modern insurance agencies. With over 20 y...

The Power of Abundance: Strategies for Thriving in the Insurance Industry with Matt Wolk 01.05.2025

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Winning Culture in Insurance with Matt WolkIn this episode, Matt sits down with Matt Wolk, a five-time District Manager of the Year for Farmers Insurance, to discuss the intricacies of building a successful age...

Optimizing Tech and Leadership in Insurance Agencies with Mariah Gates 18.04.2025

Innovative Tech Strategies for Insurance Agents with Mariah GatesIn this episode, Matt welcomes Mariah Gates, founder and CEO of Accelerated Automation, to discuss innovative strategies for leveraging technology in insurance agencies. Mariah shares her experiences and insights on implementing tech solutions, addressing common challenges such as 'shiny object syndrome' and the importance of...

Dealing with customers who are unreasonable 25.03.2025

Dealing with a Difficult Customer and Unexpected Billing IssuesIn this episode, Matt shares his recent experience with a challenging customer who had an issue with unexpected billing after canceling his auto policy. He details the interactions, the company's billing error, and how he and his team handled the situation professionally. Matt emphasizes the importance of taking a breath before res...

Elevate your life insurance game with psychology 13.03.2025

Selling Life Insurance: The Psychology Behind the Sale with Matt from Agency LaunchIn this episode, Matt explores the fascinating psychology of decision-making, inspired by Dan Ariely's book 'Predictably Irrational.' Using relatable examples like comparing pen and couch shopping, Matt dives into the intricacies of persuading clients to buy life insurance. He shares practical strategies...

Boost your Auto Insurance Sales 06.03.2025

Unlocking Insurance Discounts: The Power of Safe Driving AppsIn this episode, Matt shares a simple yet effective strategy to help close more business in the insurance industry. He discusses the surprising resistance to safe driving apps that offer discounts, despite the fact that modern technology tracks us anyway. Matt highlights the benefits of using these apps, including his own experience savi...

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