Matt Dietz

Agency Launch-For Insurance Agents

Business EN ↓ 314 episodes

A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.

Author

Matt Dietz

Category

Business

Latest episode

Jun 26, 2026

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Episodes

Running the ship short handed 20.02.2025

💬 Show Notes Riding the Waves of Change: Navigating Agency Transitions and Client Challenges In this episode of Agency Launch, Matt Dietz shares his recent experiences as he navigates the challenges of running an insurance agency amidst a transition period. After losing a producer, Matt finds himself stepping back into production while managing 4,000 policies alongside his team member Meg. He dis...

A fresh take on working the Home no Auto list 06.02.2025

Unlocking Savings: Revamping Homeowners Insurance with Auto Policies In this episode of Agency Launch, Matt discusses a new strategy his insurance agency is using to boost auto insurance sales by leveraging competitive rates and bundling discounts. He explains the detailed process of reaching out to clients who only have home insurance policies, showing them potential savings by adding auto insura...

Navigating the Complexities of Commercial Insurance Sales 30.01.2025

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this informative episode of Agency Launch, Matt Dietz shares his journey of pursuing a high-end hair salon as a new commercial client. He recounts the lengthy process of securing an appointment with salon owner Dre Ham...

The Power of Personalized Coaching: Transforming Agents' Careers 20.01.2025

💬 Show Notes In this compelling episode of Agency Launch, Matt Dietz opens up about his unique one-on-one coaching program designed to transform insurance agents at every stage of their careers. Matt shares his experiences coaching agents from various backgrounds, highlighting the personalized approach that adapts to each agent's specific needs and challenges. Matt discusses the importance of...

The Art of Agency Management: Lessons from Keith Collins II 13.01.2025

In this engaging episode of Agency Launch, Matt Dietz sits down with Keith Collins II to explore the journey and insights of becoming a district manager (DM) in the insurance industry. Keith shares his path from a small-town beginning in Stillwater, New York, to his current role as a DM, highlighting the pivotal moments and mentors that shaped his career. Keith discusses the influence of exception...

The Science of the Second Ask 12.12.2024

In this insightful episode of Agency Launch, Matt Dietz delves into the power of asking and the art of persistence in sales. Drawing from personal experiences and real-life scenarios, Matt emphasizes the importance of not taking the first "no" for an answer, and how pushing back can lead to unexpected successes. Matt recounts his early sales days at Enterprise Rent a Car, where he learned to embra...

Local Partnerships: Turning Small Businesses into Lead Generators 11.12.2024

In this dynamic episode of Agency Launch, Matt Dietz explores innovative marketing strategies for insurance agents aiming to break free from the traditional internet lead model. With changes in regulations like the TCPA impacting how agencies can reach prospects, Matt offers a creative solution to generate leads locally and build meaningful business relationships. Matt shares his successful approa...

Financial Wisdom for Agency Owners: Budgeting Tips 20.11.2024

💬 Show Notes In this enlightening episode of Agency Launch, Matt Dietz tackles the crucial topic of budgeting within an insurance agency. Drawing from personal experiences and recent conversations with fellow agents, Matt emphasizes the importance of ensuring that every dollar spent is working towards generating more revenue. He shares his straightforward approach to budgeting: make sure your exp...

The Art of De-escalating Client Conflicts 13.11.2024

💬 Show Notes In this engaging episode of Agency Launch, Matt Dietz delves into the emotional and operational challenges that come with running an insurance agency. Drawing from recent coaching conversations, Matt highlights the importance of understanding when to step back and when to push through, sharing insights on managing stress and making real-time decisions. He recounts a story of an agent...

Notes from the top 1% 05.11.2024

In this insightful episode of Agency Launch, Matt Dietz shares his experiences from a recent conference that brought together a select group of agents and industry leaders. Matt reflects on the unique opportunity to engage with top-performing agents and the diverse ways they have built successful agencies. He emphasizes the importance of defining personal success, whether it means becoming a mogul...

Some hard truths about running a business 31.10.2024

In this episode I talk about inherent risks that come with running any business.

Patience Pays Off: Crafting Long-Term Client Relationships 23.10.2024

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this engaging episode of Agency Launch, Matt Dietz explores the power of long-term marketing and relationship-building in the insurance industry. Matt shares a compelling story of how a chance encounter with a local en...

From Hire to High Performer: Navigating Producer Development 03.10.2024

In this informative episode of Agency Launch, Matt Dietz dives into the nuances of onboarding and developing successful salespeople within the insurance industry. Matt shares his expertise on setting clear expectations and sales targets from the onset, emphasizing the importance of establishing a challenging yet achievable sales goal to motivate new hires. Matt outlines a strategic approach to onb...

Chasing Success: The Power of Relentless Follow-Up 25.09.2024

In this engaging episode of Agency Launch, Matt Dietz shares a compelling sales story that underscores the importance of persistence and determination in the insurance business. Matt recounts his five-year journey to secure a general liability policy for a long-time client, a $9 million flower drop-shipping company. Despite numerous setbacks and the involvement of multiple assistants and the CFO,...

Short Memory, Big Wins: Navigating Client Departures 18.09.2024

In this insightful episode of Agency Launch, Matt Dietz delves into the critical traits of attitude, persistence, and having a short memory, which are essential for surviving and thriving in the insurance industry. Matt shares a relatable story about a producer struggling with an exorbitant home insurance premium quote and how the situation was handled, emphasizing the importance of moving on from...

Going the Extra Mile: Winning Over Underwriters 12.09.2024

💬 Show Notes In this compelling episode of Agency Launch, Matt Dietz shares a gripping story of perseverance and advocacy in the insurance industry. Matt recounts his recent battle to save a key client's restaurant policy from non-renewal due to high alcohol sales, highlighting the importance of going above and beyond for valued clients. Matt details his strategic approach, starting with a he...

Reviving an Old Strategy: Life Insurance Sales Secrets 27.08.2024

In this dynamic episode of Agency Launch, Matt Dietz revisits a life insurance sales strategy that has proven successful in the past and is making a strong comeback. Matt shares how he managed to write 50 life policies a year multiple times, even hitting a high of 67 issued and paid policies. The key to his success? Starting the conversation with potential clients by offering something for free. M...

Seize the Opportunity: Building a Robust Pipeline 22.08.2024

In this motivating episode of Agency Launch, Matt Dietz addresses a critical topic for insurance agents: building a robust pipeline. Matt emphasizes the importance of having an abundant pipeline to ensure more business, especially during these turbulent times in the insurance industry. With companies struggling to remain profitable and premiums skyrocketing, now is the perfect time to be aggressiv...

The Only KPI that matters 15.08.2024

In this insightful episode of Agency Launch, Matt Dietz zeroes in on the single most important KPI for insurance agencies: premium written. Matt underscores the criticality of this metric, explaining how it serves as the ultimate indicator of success and efficiency. He emphasizes that all other metrics are secondary and should support the goal of increasing premium written. Matt breaks down how to...

One agent, two team members, 30 days, $100,000 in premium 07.08.2024

I had a great coversation with my man John Powell who is a 3 year agency owner. John is doing some exceptional work and it was time to have him and and share his story.

Be Like Michael Phelps: Mastering Preparation in Your Agency 29.07.2024

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this dynamic episode of Agency Launch, Matt Dietz draws inspiration from the world of sports to share valuable lessons on preparation and foresight in the insurance industry. Using the incredible stories of Michael Phe...

Elevate Your Referral Game: Strategies for Success 25.07.2024

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- In this engaging episode of Agency Launch, Matt Dietz dives into the intricacies of building a referral-based insurance agency. Drawing from nearly two decades of experience, Matt shares actionable insights on how to transition from ch...

Just Ask 18.07.2024

💬 Show Notes In this insightful episode of Agency Launch, Matt delves into the secrets behind acquiring his top three clients, emphasizing the power of direct, personal engagement over impersonal methods like internet leads. He shares compelling stories from his early days as an agent, highlighting how simple, genuine interactions led to significant business opportunities. Matt underscores the im...

Don't be afraid to level up your staff 26.06.2024

I tell a story about an agent I am working with and some staffing issues that he is going through.

Turning Complaints into Opportunities: A Guide for Agencies 19.06.2024

💬 Show Notes In this enlightening episode of Agency Launch, Matt shares a real-life scenario that underscores the importance of exceptional customer service and the power of a simple apology. He recounts an incident involving a claims adjuster and a customer upset about chalk markings on her property. Through this story, Matt highlights the missed opportunities for resolution and the pitfalls of...

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