Gray MacKenzie
Agency Journey
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Gray MacKenzie as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success...
Where to listen?
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Episodes
The Agency for Agencies With Katie Street 03.11.2021 36:13
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies. Katie is also the Co-founder of Tanba, The Agency New Business Academy. Tan...
Successful Social Media Promotion With Mike Allton 27.10.2021 29:37
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands. Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, St...
From Independent Marketing Agency to Elite HubSpot Partner With Rikki Lear 20.10.2021 30:43
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR. Previously, Rikki was on the Partner Advisory Council for HubSpot and worked i...
Building a Solid Financial Foundation With Adam Rundle 13.10.2021 32:37
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a solution that enabled business owners to plan, foreca...
Email Marketing Best Practices With Chase Dimond 06.10.2021 25:23
Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Brand, Gainful, and Newchip Accelerator. Chase’s acco...
Building Better Branding With Melissa Rosenthal 29.09.2021 21:08
Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts. Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. She has been named one of Forbes’ “30 Under 30,” Bus...
ZenPilot’s Brand Update with Andrew Dymski 23.09.2021 37:47
Andrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs. Andrew has over a decade of experience helping businesses and agencies grow. In ad...
Improving CRO With Justin Christianson 15.09.2021 37:24
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life, Paleovalley, and more, have increased conversion...
To Sell or Not to Sell With Matthew Strunk 08.09.2021 34:41
Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born. In 2015, Matthew founded Strunk Media Group as a spino...
Innovative Marketing Solutions With Lindsey Huettner 01.09.2021 34:28
Lindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. She also delivers seminars in coordination with mi...
Strategies for Agency Growth With Michael Lisovetsky and Troy Osinoff 25.08.2021 25:25
Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that designs, develops, and optimizes scalable e-commerce experiences, and a General Partner of MAGIC Fund, an early-...
Becoming an Agency Expert Through HubSpot Academy with Kevin Dunn 18.08.2021 30:50
Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success. In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND conference and agency events across the globe. Kevin als...
Leveraging Podcasts for Audience Growth With Andrew Hong 11.08.2021 45:14
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a decade of experience in the marketing sphere. Befo...
Boosting Sales and Confidence Through Organization with Brandon Ward 04.08.2021 22:54
Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs. After studying marketing at Marshall University, Brandon held marketing roles at several start-up companies and was the CEO of a growing CBD b...
The Missing Piece of Your SEO Strategy with Josh Elkin 28.07.2021 38:47
Josh Elkin is the Founder of Linkflow, a link building service backed by a holistic SEO strategy that gives clients high-quality links to drive and convert traffic into revenue. The agency uses keyword-rich anchor text to create editorial links that are relevant to its clients’ businesses. Josh has five years of digital marketing and entrepreneurship experience. After earning his MBA from the Kell...
Maximizing ROI from LinkedIn Ads with AJ Wilcox 21.07.2021 26:26
AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting. Before creating B2Linked, AJ was the Online...
Developing a Flexible Business Strategy with Remington Begg 14.07.2021 36:59
Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remington holds a number of internet marketing certific...
Sustainably Growing Your Agency with Gray MacKenzie 07.07.2021 25:24
Gray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services. Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Additionally, he is the Entrepreneur in Residence for...
How to Create the Agency You’d Like to Hire with Whitney Mitchell 30.06.2021 27:56
Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients. Whitney is a global marketing leader with over 15 years of experienc...
How to Grow and Scale Your Startup with Josh Harris 23.06.2021 43:53
Josh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs. Throughout his career, Josh has been recognized by Forbes and Entrepreneur for his successful work. He is...
Simplify Your Analytics Using an All-In-One Tool with Iris Shoor 16.06.2021 28:39
Iris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other successful startups: VisualTao and Takipi (now OverOp...
Developing a Successful Exit Strategy with Todd Taskey 09.06.2021 32:14
Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more. In addition to his role...
Implementing EOS and Achieving Your Vision with Dean Breyley 02.06.2021 46:04
Dean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions. Before discovering EOS, Dean held a number of positions in the marketing industry. In 2014, he became a certified...
How to Gain Referrals and Grow Your Network Through Podcasting with Dr. Jeremy Weisz 26.05.2021 38:34
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more. After meeting his business partner and gaining countless clients...
Shaun Clark on Building a SaaS Revenue Arm for Your Agency 02.05.2021 31:59
HighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model. Full show notes available at zenpilot.com/post/build-saas-revenue-for-your-agency .
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