Agency Journey

John Heritage is the President at Evenbound, A Diamond-level HubSpot Solutions Partner, in 2012. Evenbound specializes in growth marketing and technical consulting. John discusses the benefits of professional EOS implementation and the importance of aligning your organization's goals and processes. Topics discussed in the episode: Evenbound's journey Evenbound's team and expectations How covid cha...

In this episode of Agency Journey, Paul joins Gray to discuss what EOS is and how it significantly contributed to Fuelius' growth. Paul Earnden is the Managing Director at Fuelius , an agency that works with scaling companies to provide end-to-end customer journey solutions. Fuelius offers a full suite of services, including CRM enablement, inbound marketing, and web development, designed to help...

On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it. Topics discussed in the episode: The story behind Zen Media's and ZenPilot's name Zen Media's journey What is dark social? How dark social works and  How dark social impacts your buyers...

After every project, we collect feedback, brainstorm ideas, and discuss how we can improve our services. Back at the beginning of 2021, we transformed our client journey and added in a discovery project called " The Blueprint ". Why did we do this? The Blueprint is the discovery project that allows us to fully understand the agency's pains, frustrations, challenges, and goals for the project.   We...

According to the Bureau of Labor Statistics, demand for labor is at an all-time high . Earlier this year, there were on average 40 more jobs available than unemployed workers . And to make matters worse, most agency owners don't even begin the hiring process until they are well beyond capacity. They wait until their employees start to feel overwhelmed before they even write the job description. He...

They take ownership of: The system's design Habits and behaviors of the team inside the system Being a ClickUp expert to answer the team's questions Regardless of the platform you run on. You need to have an internal champion - Monday champion, Asana champion, Teamwork champion, etc.  So, are you... A, an agency operator that has claimed the throne of [fill in the blank] champion? Or B, looking to...

ClickUp 3.0 is bringing: 500% increase in speed Supercharged reliability Universal search and 99.99% uptime As ClickUp's largest implementation partner we were super excited to bring Zeb Evans, CEO at ClickUp, to discuss ClickUp's journey to get here and his goal for ClickUp 3.0. Topics discussed in the episode: The phases of ClickUp's evolution - Product, Business and Scale How to enjoy the journ...

At ZenPilot , we help agencies transform the system in which they operate on a day-to-day basis - the place they find their tasks, collaborate with their team, communicate with clients, and take their notes. Transforming a project management platform may be one of the biggest areas of change an agency goes through. It impacts the daily workflow of every individual in the organization - and their c...

 The Email Marketers help eCommerce brands flourish through Email and SMS marketing. Topics discussed in the episode: Melanie's journey from traditional consulting to starting her own agency. The power of combining email and SMS to grow eCommerce brands. How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts. Klaviyo vs. Attentive How Melanie structures her team, so th...

When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build. Topics discussed in the episode: How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020. Lauren's experience of using ClickUp for 18 months and developing a strong...

Topics discussed in the episode: 00:25 - 02:40 The Story Behind Yvi's Branding 02:47 - 05:20 How Yvi is productizing her consulting business. 05:30 - 06:40 Helping people build their business in ClickUp 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup 08:00 - 11:50 Yvi and YouTube 12:00 - 13:20 The 10x10 Formula Strategy 13:21 - 15:00 Shifting her approach problem-ba...

Topics discussed in the episode: From bootstrapped to profitable exit VC funding vs targeted mentorship Creating a JTBD (jobs-to-be-done) framework Launching DFY services on top of software products Finding opportunities in churn surveys SOPs and KPIs: the cornerstones of team expansion The components of successful link building Infographics as a backlink-magnet Incorporating humor in outreach The...

Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You’re Losing Business to Competitors The Role of Performance-Based Guarantees Using Focus Group Data to Achieve Better Client Outcomes D...

Topics discussed in the episode: Addressing Obstacles Throughout The Agency Journey Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22 Finding The Right Clients to Evade Price Errosion The Importance of Client Case Studies Should You Get Your Foot in The Door or Make Your Core Offer Sexier? The Cost of Investing Your Time on Upsells The Role of Satisfaction Guarantees: When...

Topics discussed in the episode: Approaches to Agency Consulting: ZenPIlot vs TheDPM The 6 Characteristics to Look For in a Senior Project Manager Why You Should Hire Paranoid Project Managers Common Misconceptions About Great Project Managers Should Project Managers Follow The Leader or Be a Leader? What Makes a Senior Project Manager Worth Their Salary? When to Involve Project Managers in the Sa...

Topics discussed in the episode: ProcessDriven’s Business Model Balancing High-Level Strategies and Granular Tweaks When to Focus on One Product vs. Branching Out The PB&J Method to Separating Process From Software Choosing Tools For Clients: Self-Selection vs. Guided Vetting Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle Setting Reasonable Implementation Timelines Sel...

Topics discussed in the episode: Niching Down: Chase What You Love Figuring Out Which Clients You Enjoy Working With Social Proof, NDAs, and The Logos You Don’t See How Jeremiah Would Tackle Agency Growth If He Had a Do-Over Practicing What You Preach: Agency Marketing 101 Firing Yourself From Sales Equipping Your Sales Team For Success SEO Investment: Building and Updating Pillar Articles How Goo...

Topics discussed in the episode: To Niche or Not to Niche Choosing The Right Niche For You Bringing Modern Solutions to Archaic Industries Building Effective Campaigns Through Processes Using Industry Experience to Craft Unique Messaging Small Details, Big Differentiators Creating Original Content With Pre-Built Frameworks Automating Client Input to Minimize Calls Productize Your Service Presentin...

Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company. At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own onlin...

Topics discussed in the episode: Tips for Creating an Effective Agency Case Study The Benefits of a Great Agency Case Study What is an Ideal Agency Case Study Tips for Conversion Copywriting What Makes A Great Case Study Presenting Sponsor: ZenPilot ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp. As ClickUp's largest impleme...

Amber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency. With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth. Topics discussed in the episode: The Difference Between a Traditional HubSpot Agency vs. HubSpot Ag...

Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Topics discussed in the episode: Chase's story and the origins of Electric Eye The importa...

Topics discussed in the episode: The Importance of Crafting a Content Strategy Marketing Content Strategy Best Practices shared by Ross Crooks The Evolution of Column Five's Content Strategy Career Opportunities with Column Five Resources mentioned in this episode: Ross Crooks on LinkedIn ColumnFive Column Five Careers Mint.com Noah Kagan on LinkedIn Uber LinkedIn GitHub QuickBooks Turbo Chart Bre...

The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video because you don't want to miss any important inform...

Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients. Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow t...