Aesthetically Speaking

Have you ever wondered what happens behind the scenes of a branding session? This is a never heard before episode with  Rebecca having a live branding session with sister, lawyer, and co-host, Abby. For each of Rebecca’s clients, before she can begin working on their brand, she sits down with them during a branding session. This is where she asks questions, and gets all of the informatio...

  Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand," we dive into the fascinating world of branding and its multifaceted nature.    Branding is not just about visual elements like colors and fonts, but also about psychology, strategy, and aligning per...

This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the podcast, so we thought that we would talk about that in an episode. We want to show that we are listening to you, and want to provide you with the answers. We always tell people that we want feedback, so this episode will answer some of those questions such as: how this podcast cam...

In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun.  Marianne wants her brand to stand out and exude sophistication, drawing inspiration from sunset colors and a desire for a safe customer experience.  I discuss my process of creating a visually stunning logo lockup and explore various design treatments. This...

In this episode, we have our very first guest joining us. Suzie Clark, the founder of the Female Leadership Collective, provides her knowledge of the world of sales and branding.  Suzie, who comes from a corporate background, shares her journey from quitting her job to embarking on a transformative adventure in Bali. Along the way, she discovered her passion for helping women break free from...

This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not just of the government, but public use, standardization, all of the things that go into something being for “everybody.”  In this episode we discuss everything from   real-lif...

Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app, Threads. We wanted to talk about how we feel about it, the branding, and the overall functionality of this newly talked about app versus how it compares to Twitter, Instagram, and any other social media app. As for the branding challenge in this episode, we discuss the unique brand for our broth...

In this episode, we explore the world of food branding and design. We discuss the power of aesthetics in buying, selling, and consuming food products, sharing personal anecdotes about recent dining experiences. From determining target audiences to the techniques of food photography, we cover it all. Join us as we dive into the importance of brand recognition, potential branding mistakes, and the v...

After working with over 100 clients, Rebecca has realized that they are all worried about the same things when it comes to branding. In this solo episode, she discusses five fears most business owners have about building a brand.  Rebecca shares her unique approach to branding and how she helps her clients create a brand that truly reflects their personality and values while strategically ele...

Last week we introduced the enneagram which can teach you a lot about yourself.  In this episode of Aesthetically Speaking, we continue with part two of the Enneagram series and give insights into Enneagram types five through nine..  We covered types 1-4 in episode 10, and in this episode, we walk through enneagram types 5-9 which are:  type 5, the investigator or observer; type 6,...

How can the enneagram be used to not only learn more about you and how you perceive things, but how you can use it in your business. In episode 10 of Aesthetically Speaking, we dive into the Enneagram personality typing system, which is desire-based and focuses on core motivations rather than behavior.  As we talk about the first four types of the enneagram, Abby walks us through what each ty...

In this episode, Rebecca and Abby discuss how to create a personal brand that reflects one's values and personality while differentiating oneself from colleagues using Rebecca’s husband, Cob.  They explain how personal branding can help establish a reputation, even in a corporate setting, and explore examples such as Steve Jobs and Apple, and Elon Musk and Tesla, to illustrate the connection...

Having an American Girl Doll was probably one of every girl’s dream growing up! Some were lucky enough to get one (or multiple) and others maybe were lucky enough to get the off-brand version. Either way, the doll, the accessories, were worth hours of play. For those of you who are familiar with the American Girl brand, you know that each doll has its own unique features and background from a diff...

Do you feel like you've tried everything to enhance your personal brand, but still feel like something is missing? Are you tired of being told to just pick a color without understanding the significance behind it? If so, you're not alone. Let's face it, choosing colors for your brand can be overwhelming and confusing. But what if I told you that understanding color theory and collaborating with cl...

Join Rebecca and Abby as they talk through how Rebecca came up with a brand for their sister Eliza, and what all goes behind coming up with a brand that is not set to one specific idea.  Eliza is the 5th of the 7 siblings and is currently a journalist who is also debating on whether or not she wants to pivot careers and go into the education field as a teacher.  Rebecca designed a brand...

Choosing items for your baby is an important part of being a parent. We all have things that we tend to love more than others. In this episode Abby and Rebecca discuss baby brands that they love, and a few they are not so fond of.  As well as going into some of the marketing that companies tend to use when branding for children. In this episode we share: The difference in marketing between ba...

How would you develop a unique brand identity for a harpist? I'm here to share the solution to creating a one-of-a-kind harpist identity through strategic design and intuitive emotional intelligence.   In this episode we share: Carving out a unique niche as a harpist performer through a strong brand identity. Understanding your client's personality and values can impact branding outcomes. Imp...

Join Rebecca and Abby as they analyze their favorite brands. What makes these brands unique and continue to have them loyal fans of the brand? Finding a brand that provides all of the necessary values you look for is not always easy to find. But when we find them, we continue to go back for more. This episode will let you in on some of Rebecca and Abby’s favorite brands as they discuss what makes...

This episode starts the branding challenges that we will be doing throughout the show. Every now and then we will be releasing a challenge episode in which Abby gives Rebecca a person to design a brand for. To start the challenges off, and because we come from a large family, Rebecca will be coming up with a brand for each of our siblings. This episode will cover our brother Andrew, who is a histo...

Coming up with a brand can be a daunting task. But when you come up with one you love, the excitement hits….until it doesn’t. When we were going through the process of launching our new podcast, we found out that our great idea of a podcast name (Big Brand Energy) was not only taken, but trademarked.  Before we begin discussing all things branding and design in business as we will on our regu...

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people c...