Aesthetically Speaking

In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an extension of personal development. She encourages brands to focus on identity, align their messaging and design, and communicate their essence clearly to connect with ideal clients. Throu...

In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a sophisticated, luxurious brand that also embodies joy and ease. Rebecca breaks down the elements that make a brand a true luxury, emphasizing that it's not just about the aesthetic or the price...

In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence on a business's success, shedding light on the tangible benefits of a well-crafted brand. Rebecca offers insights into when to invest in one's brand and the transformative power it h...

In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the importance of clarity in your messaging and branding, to the power of distinct offers and the impact of inspiring visuals, Rebecca digs deep into the 5 crucial things your audience needs from you to propel your business forward. Get r...

In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand strategist and creative manager, she shares her expertise in cultivating a strong online presence through authentic and refined brand imagery. From the importance of brand photography to practical tips on finding the right photographer,...

In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged br...

In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With in...

In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies on. We'll explore her approach to marketing, her signature services, her dedication to client relationships, and her plans for future business growth. Join us for an inside look at the...

If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a little uninspired in my own brand lately, and I decided to document the process of me working through this so that I can show you what I do to reignite the magic again and find my way as I...

Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract higher clientele. In this episode, Rebecca shares her personal journey of re-evaluating and growing her own brand, offering valuable insights and tips for anyone looking to reinvent thei...

As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want to let you know signing high ticket clients is possible for you if you understand how to brand your business as a high value, high ticket product program or service. And in today's epi...

We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for your brand.   In this episode Rebecca & Abby share: Branding and messaging strategies Risks and considerations in rebranding Overused generic elements in logos Integrity bet...

If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your business more effectively. Today, I have my husband, Cobb, here to talk about the intersection of technology and design and how we can understand these things better to help our businesses...

In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the outer layers of effectively communicating your value to the world, I share invaluable insights and practical tips to help you build a personal brand that aligns with your true self. W...

I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One that is personal to you, one that resonates really deeply with your ideal clients, and one that allows you to stand out and be yourself rather than blending into the sea of coaches online.  I recorded last week's episode about bra...

Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguing to you, stay tuned because today I'm gonna be diving deep into the what, the how, and the why of branding for coaches. I delve into the world of coaching businesses and the crucial role that branding plays in elevating them from ho...

Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on a...

There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients.  In this episode of Aesthetically Speaking, Rebecca shares her experiences and insights on how to attract and maintain high-paying clients through effective branding habits. She recounts some client horror stories and...

Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coachin...

In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective logo design. This episode provides valuable insights for aspiring designers and entrepreneurs. Tune in as we dissect famous logos, highlight design faux pas, and uncover the key elemen...

Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From discussing the evolution of design styles to questioning the consequences of being your own brand. Join us as we dissect Weight Watchers' logo, debate the need for skeuomorphism, and exp...

Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing expert, Melissa Rogers. She has been in the online business space for a long time and has seen many evolutions and she's here to talk to us about the evolution in her own business over th...

In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ideas while emphasizing the importance of feedback and collaboration. Listen in as Abby gets to see her brand for the first time!!  In this episode Rebecca & Abby share: The objectives for Abby’s brand: Not Legal Advice What th...

Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special treat for you as Rebecca, a talented brand strategist and creative director, shares her captivating journey to becoming a leading industry expert.  Listen as Rebecca shares her childhood influences, early experiences in design,...

If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this episode of Aesthetically Speaking, we dive deep into the topic of ideal clients and how to elevate them to attract higher clientele and raise your prices.   In this episode Rebecca &am...