Aesthetically Speaking

After a bit of a podcast break, this episode felt too interesting not to share. The show has been quiet for a while, but this conversation stood out because it explores marketing in a space most people never think about - the cemetery industry. And surprisingly, there’s a lot here that applies to how any business connects with people, builds trust, and stands out. In this guest interview, we’re jo...

How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, disting...

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marke...

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied t...

What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it...

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the th...

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing R...

Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will r...

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and e...

I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visua...

Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and exa...

As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illu...

Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-...

You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compel...

Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Tex...

You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey. We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel li...

Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.  In this episode, we'll cover the fundamental reasons...

How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five telltale signs that signal a need for rebranding, from personal dissatisfaction with your current brand to significant changes in your business or ambitions. She emphasizes the profound...

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after...

Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's personal journey inspired a remarkable transformation, taking her from a recreational therapist to the forefront of a movement that is reshaping the conversation around pornography. Her experience, backed by business sense and a strategic...

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sen...

In this episode, Rebecca explores the personal and professional transformation of life coach, Kolette Hall, through her rebranding process. Kolette's coaching career began after her husband's passing, and her brand needed to adapt to what she envisioned her business to be. She reflects on her career transition from confronting grief to specializing in time management coaching, encapsulated by her...

In this episode of Aesthetically Speaking, we dive into the world of branding and business transformation with Melanie Oates, an expert in automation and systems strategy. Melanie shares her journey of rebranding her tech consulting firm with the help of Rebecca, discussing the impact of investing in her business and the process of honing in on a niche market. Melanie's insights into the importanc...

In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, an...

We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures al...