AEC Marketeer

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry. Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry. She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help bu...

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!

With nearly 25 years of marketing and business development experience in the A/E/C industry, Joy Guinn, FSMPS, CPSM is a management, marketing and communications professional with the strong ability to conceptualize and implement strategic ideas and solutions through the entire pursuit process from client prioritization to interview preparation. Joy mentors and coaches multi-disciplined technical...

A leading voice in California water news, Chris Austin is the founder and publisher of the independent and reader-supported Maven’s Notebook website, California’s most comprehensive source for water news and information. Dedicated to providing unbiased information about California water issues, the water news source reaches thousands of regular readers and water leaders throughout the state. Based...

Fawn Radmanich, CPSM is the Marketing and Communications Manager for PCL Construction Services, Inc.’s California operations. A 20-year professional services marketing veteran for the A/E/C industry, Fawn is a roll-up her sleeves pursuit strategist, with particular expertise in leading teams to winning multi-million and billion dollar design and construction projects. With attention spans rapidly...

Jen Newman's mission is to raise a new generation of firm leaders that are confidently and enthusiastically helping their firms grow. As Elevates official "Energizer Bunny", Jen guides Elevate clients to create successful business development plans that accomplish plan goals while building relationship development skills, enforcing her mantra that “business development is everyone’s business.” Her...

Courtney has a passion for crafting creative ways to express a winning message. Beginning her career at a small landscape architecture firm and transitioning from an A/E firm to a general contractor, she has built her skills and vast industry knowledge working on an assortment of projects, proposals, and communications pieces. Courtney is SMPS Orange County’s Communications Director and has been a...

Deirdre Gilmore established her career in the AEC industry 20 years ago with a passion for winning work. She founded TankGirl Marketing in 2011 with the mission to do great work in an atmosphere where she and other marketing professionals could thrive personally and professionally. She built her company on strategy and planning, with human emotion and compassion as the cornerstones. At TankGirl, s...

After 18 years with Stantec, Vice President Kim Austin is responsible for marketing and communications for the regional marketing teams across the company. Her focus? Instilling Stantec's brand within local communities. That means pursuing market strategies and community engagement opportunities that will embed the brand wherever we work and in whatever we’re doing. Our brand isn’t just a logo and...

Maisha Hagan is the owner and head coach at Beauty & the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty & the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-d...

Mercedez believes better writing makes for better business. She teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work. First and foremost a storyteller, Mercedez is passionate about finding and sharing a firm's unique stories to connect with clients. As a Proposal Specialist at Michael Baker, Mercedez leads strategy development sessions and tr...

Cathy Hutchison, CPSM, LEED AP is the Director of Marketing/Vice President at Idibri –a team of technology designers, acousticians, and theatre planners. Cathy believes that when we ignore our creative spark, it flatlines. Author of The Simple Guide to Visual Journaling and the mastermind behind YourVisualJournal.com, Cathy discovered that learning to think on paper is a big win when it comes to b...

Andy Piece, Group Strategy Director. Andy leads the Strategy Practice in Core, and has done so since its inception in 2015. In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others....

Damion Morris is president of SMPS Los Angeles and a Certified Professional Services Marketer (CPSM). As proposal manager for PCL Construction Services’ California Buildings District, he oversees all pursuit-related marketing activities for PCL’s largest and fastest growing district at $750 million in annual revenue.

A leading authority on accelerating revenue growth, Dacia is a Fractional Chief Marketing Officer and the CEO of The Marketing Blender, a B2B sales and marketing alignment agency. She is a member of the Forbes Agency Council and a Forbes contributor. She was also named an American Advertising Federation Shooting Star. In addition to her client work, she writes and speaks on how people can use thei...

Danielle Gray’s overall mission is to remind people what it feels like to be human and connect with others on a genuine level. Known for her reliability and humor, Danielle Gray began her career as a Marketing Strategist composing proposals, writing content, running email campaigns, and generating leads online at a design-build company. She contributed over $150 million in revenue from leads gener...

Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA. Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full pote...

Christopher Tejeda, CPSM, SMPS Sacramento Past President Marketing and Business Development Manager Capital Engineering Consultants, Inc. Offices in Sacramento, Long Beach, Denver and Portland. Born in Oakland California but raised in Hawaii, Chris was born into a Marketing family. Chris’ father was an ol’school “Ad Man” and included him on many photo and video shoots and there the marketing hook...

Courtney Kearney, CPSM | Wife, Mom & Data-loving Marketer As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional an...

About Maurie: Maurie Kelly has more than thirty years of professional experience working with, and developing solutions for, a wide range of organizations from government to industry to NGOs. Her work includes initiatives with the US Department of Homeland Security, the Federal Emergency Management Agency, the US Department of State, the National Institutes of Health, the Pennsylvania Governor’s O...

For more information about Julie Shaffer, please visit shaffercreative.com