AEC Marketeer

On this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's done throughout his 40-year career. As a bonus, he also gives us a quick run-down of wine-making. If you want to learn more about Bill Cox and his work, you'll just have to re-listen to this episode because he's retired and probabl...

AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and social media, and now AI-content has driven consumer trust in online content to historic lows. For marketers, this means driving online leads and standin...

Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer to TikTok than you'd think), and what it takes to build an audience that genuinely wants to hear from you. Blair also shares how she approaches contrarian takes without burning professional bridges, w...

Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the b...

In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people. We dig (pun intended) into Patrick’s creativ...

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share s...

Join us as we cover the final two episodes of On Brand Season 1!

On this recap we cover Episodes 5 and 6 of On Brand - enjoy!

Recap of "On Brand" episodes 3 and 4 - enjoy!

This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!

In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my friend Courtney Miller, where we’ll chat about the marketing reality show On Brand and explore how its lessons apply to the AEC industry.

In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practica...

Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a m...

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.

Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered! In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days launchin...

Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they alrea...

From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience! About Tracy Jenkins, MBA, CPSM: Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team...

In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward. About Mindy Gulati: Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transf...

This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE

Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.

In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets. About Shane: Shane Kane Director | Turner & Townsend Over the course of his marketing career, including work at an independe...

In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Prof...

In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relati...

In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. Carol Dosche...

In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has dedica...