AEC Marketeer

Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic. About Briana: Briana Carter, CPSM | Associate and Marketing Strategist | Page Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2...

In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality,...

In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience. About Tim Asimos, CPSM Head of Growth @ Client Savvy Tim Asimos is a catalyst...

In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.

In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?us...

This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151 Princi...

This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.

In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss! About Aimee: As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most...

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this fina...

In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significan...

In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. Che...

This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!

In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices. Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She...

In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance. Marci D. Thompson, DES| Interim Chief Executive Officer/...

In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, espec...

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the imp...

In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share. Dr. Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As founder of the ag...

In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph. D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial consideratio...

This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".

I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. Link to book: https://www.amazon....

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire desi...

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! About Julie: Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good desig...

A little note from me to you this New Year's.

In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be. Janki DePalma is the Director of Business Development for Kirksey Architecture, with over 20 years of experience in the architecture, engineering and construction industry. She’s a...

In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, and how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely o...